# Core Web Vitals Update: What You Need To Know

Google is constantly updating its algorithm to ensure the best content gets in front of the right audience. The 2021 Core Web Vitals Update aims to ensure the sites with the best page experience rank highest. This update, scheduled for June 2021, will greatly affect your site’s ranking. Luckily, Google has provided advanced notice of this update, allowing many businesses to make changes to their sites in preparation for the update. In this blog, we’ll explore what core web vitals are, what we know about the update, and our tips for making sure you’re ready for it. 

## What Is the Page Experience Update? 
In the past, Google has measured page experience using the following signals:
- Mobile-friendliness
- Safe browsing
- HTTP-security
- Intrusive Interstitials (popup ads that block most or all of a page) 

The Page Experience Update will add three additional metrics to a site’s page experience score, focusing on the following indicators:
- Loading performance: How fast does your page load?
- Responsiveness: How fast do the elements of a page react to the user? 
- Visual stability: Do things move around on the screen while it’s loading? 

## What Are Core Web Vitals?
To measure a site’s page experience, Google introduced three corresponding metrics they call the Core Web Vitals: 
- **Largest Contentful Paint (LCP):** This metric measures loading performance. Your score is based on how long it takes for a page’s main content to load. An ideal LCP score is 2.5 seconds or less 
- **First Input Delay:** This metric tracks the responsiveness of your site. Your score is based on how long it takes a page to become interactive, and the ideal time is less than 100 ms 
- **Cumulative Layout Shift:** This metric tracks your site’s visual stability by measuring the amount of unexpected layout shift as your page loads. The ideal score is less than 0.1

To help users select user-friendly sites from the Search Engine Results Page (SERPs), Google may add a visual indicator or label to draw attention to pages with great page experience. 

## Preparing For The Core Web Vitals Update 
Like any Google update, there’s no quick fix to help your site rank higher. However, there are some things you can do to ensure your site traffic isn’t negatively impacted by these changes: 
- Focus on improving the mobile version of your site first since mobile will be impacted first 
- Optimize images and stabilize loading by making room 
- Preload key resources and above-the-fold content to deliver information faster 
- Secure your site by ensuring forms and resources are served on HTTPS 
- Utilize Google’s Lighthouse tool to test the quality of your pages 
- Remove any unused Javascript 
- Continue to create great content following SEO best practices.

Need some help ensuring your site is ready for Google’s next update? Contact Fruition today. Our marketing and development teams will work with you to ensure your site is properly prepared.

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Discover how Google's Page Experience Update impacts website ranking, and these bullet-proof strategies to optimize your website just in time.

Updated Content: 

# Get Your Website Ready for Google's Core Web Vitals Update

With the introduction of Google's 2021 Core Web Vitals Update, ensuring top-notch page experience rank has never been more critical. Get a head start ahead of the June roll-out. Unearth what Core Web Vitals entail, this update's impact, and our expert advice for seamless transition. 

## Unlock the Secrets of the Page Experience Update
Traditionally, Google has probed the quality of page experience based on signals like mobile-friendliness, safe browsing, HTTP-security, and limited Intrusive Interstitials. 

Now, the paradigm shifts with the Page Experience Update, which brings into play three new decisive factors:

- Loading performance: Measures your page load speed.
- Responsiveness: Assesses the quickness of interaction with the page elements.
- Visual stability: Checks if features remain stable during the load process.

## The Backbone of Page Experience: Core Web Vitals
Introduced by Google, Core Web Vitals befit each of the new factors in page experience:

- **Largest Contentful Paint (LCP):** Depicts loading performance, scoring less than 2.5 seconds is ideal.
- **First Input Delay:** Reveals site responsiveness, reaching the benchmark of less than 100 ms is best.
- **Cumulative Layout Shift:** Mirrors the visual stability during page load, aspiring for less than 0.1 is preferable.

Google may also utilize visual clues on SERPs to highlight user-friendly websites, giving them a competitive edge.

## Lay the Foundation for the Core Web Vitals Success
Getting into Google's good books calls for smart work rather than shortcuts. Here are several hacks to mitigate declined traffic due to new policies:

- Prioritize mobile site improvement, as mobile encounters the earliest impact.
- Leverage images optimization and load stabilization.
- Preload indispensable resources and forefront content for faster data delivery.
- Heighten security with HTTPS protocol for forms and resources.
- Take advantage of Google's Lighthouse tool for page quality assessment.
- Get rid of redundant Javascript.
- Persistently, create high-quality, SEO-friendly content.

Struggling to get your site compliant with Google’s next update? Reach out to the Fruition team. We offer holistic marketing and development solutions for smooth transitioning to Google's guidelines. Don't delay, get in touch today!

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Ready for Google's Core Web Vitals Update? Ensure Your Site's Performance Today

Ben Smith

Nov 07, 2023

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