Ready for Google’s Core Web Vitals Update? Ensure Your Site’s Performance Today

Core Web Vitals Update: What You Need To Know

Note: This article was originally published in 2021 ahead of Google’s Core Web Vitals update. The update has since been implemented, but the optimization strategies remain relevant for improving your site’s performance.

With the introduction of Google’s 2021 Core Web Vitals Update, ensuring top-notch page experience rank has never been more critical. Get a head start ahead of the June roll-out. Unearth what Core Web Vitals entail, this update’s impact, and our expert advice for seamless transition.

Unlock the Secrets of the Page Experience Update

Traditionally, Google has probed the quality of page experience based on signals like mobile-friendliness, safe browsing, HTTP-security, and limited Intrusive Interstitials.

Now, the paradigm shifts with the Page Experience Update, which brings into play three new decisive factors:

• Loading performance: Measures your page load speed.
• Responsiveness: Assesses the quickness of interaction with the page elements.
• Visual stability: Checks if features remain stable during the load process.

The Backbone of Page Experience: Core Web Vitals

Introduced by Google, Core Web Vitals befit each of the new factors in page experience:

• Largest Contentful Paint (LCP): Depicts loading performance, scoring less than 2.5 seconds is ideal.
• First Input Delay: Reveals site responsiveness, reaching the benchmark of less than 100 ms is best.
• Cumulative Layout Shift: Mirrors the visual stability during page load, aspiring for less than 0.1 is preferable.

Google may also utilize visual clues on SERPs to highlight user-friendly websites, giving them a competitive edge.

Lay the Foundation for the Core Web Vitals Success

Getting into Google’s good books calls for smart work rather than shortcuts. Here are several hacks to mitigate declined traffic due to new policies:

• Prioritize mobile site improvement, as mobile encounters the earliest impact.
• Leverage images optimization and load stabilization.
• Preload indispensable resources and forefront content for faster data delivery.
• Heighten security with HTTPS protocol for forms and resources.
• Take advantage of Google’s Lighthouse tool for page quality assessment.
• Get rid of redundant Javascript.
• Persistently, create high-quality, SEO-friendly content.

Struggling to get your site compliant with Google’s next update? Reach out to the Fruition team. We offer holistic marketing and development solutions for smooth transitioning to Google’s guidelines. Don’t delay, get in touch today!

References

“What Google’s page experience update means for developers” by Martin Splitt. Google Search Central Blog. May 2021. Link

“Core Web Vitals report” by Google. Link