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<p><span style="font-weight: 400;">This article is a primer on the upcoming chatGPT search engine. How your SEO efforts are going to change with AI and how at Fruition we&#8217;ve already changed the way we work to be more efficient with AI. </span></p>
<h2><span style="font-weight: 400;">Summary of SEO for ChatGPT AI</span></h2>
<p><span style="font-weight: 400;">Yes, you should be worried about an OpenAI&#8217;s search engine which is similar to ChatGPT. If ChatGPT search takes away 20% of Google’s market share and you’re getting 80% of your business through Google organic you better hope that OpenAI some somehow recommends you. </span></p>
<p><span style="font-weight: 400;">Go big on schema and get your content structured for machines to digest it easily. Consider offering a machine feed. </span></p>
<p><span style="font-weight: 400;">Ensure that you’re ranking well and providing value on user led sites such as reddit and quora. </span></p>
<h2><span style="font-weight: 400;">What happens when OpenAI launches a search engine? Is it a Google killer?</span></h2>
<p><span style="font-weight: 400;">Google isn’t going away. However, openAI may</span><span style="font-weight: 400;"> pose a threat to Google&#8217;s dominance by offering a simplified way to deliver results. For most search queries you still have to search and then make judgment calls on what is relevant. If openAI’s search engine just gives you a high enough quality result without the fluff, then search results would be eliminated and only search answers would remain. </span></p>
<p><span style="font-weight: 400;">Ultimately, it will depend on how users respond to OpenAI and how well it performs compared to Google. Google does have a strong market advantage because of its ecosystem of applications from gmail, to maps, plus the android operating system which is by far the most popular phone OS in the world. </span></p>
<h2><span style="font-weight: 400;">Is ChatGPT going to rank my website if it can just answer the question by itself?</span></h2>
<p><span style="font-weight: 400;">That’s a big concern. What value do I provide if a machine is smarter than me and can answer the question? The reality is that’s what Google does now. Google takes information from websites and displays it in terms of a rich snippet within the search result. This effectively steals the visit from a website. It’s even worse with images. Google just displays images they took from websites. The problem is real and yet US courts have sided with Google.  Chatgpt could take it even further by not even displaying the source of the information that it digested to produce the natural language response. The more mechanical the answer that is needed the sooner ChatGPT will supplant websites for research. For example, a chess strategy guide is very mechanical. A human can’t add much to that content. A less mechanical example is explaining the feelings you get from being in the Sistine Chapel (“Good Will Hunting” reference). </span></p>
<h2><span style="font-weight: 400;">How can websites get ready for an ChatGPT search engine?</span></h2>
<p><span style="font-weight: 400;">Schema aka structured data is critical. Structured data helps ChatGPT understand the context of the content, making it easier to digest. Just like you do with Google, use schema.org markup to help ChatGPT understand the content. </span></p>
<p><span style="font-weight: 400;">ChatGPT will likely take user experience into account when ranking websites or ordering data from sites. It will get user experience data from one of the many social media snippets that are added to sites and then shared via partnerships.  Monitor the basics of user experience, such as page loading speed, page design, and page navigation, to ensure users have a positive experience when visiting the website. These metrics are good so it&#8217;s a low risk area to focus on. </span></p>
<p><span style="font-weight: 400;">Wait a second, above you said ChatGPT is just going to steal my content? Why should I make it easier for them to steal my content? That&#8217;s the pickle that everyone is in that isn’t named Google or ChatGPT If you don’t play the SEO game and make it easy to rank you don’t get any traffic. Yet, the more successful you are the more they will steal from you. </span></p>
<p><span style="font-weight: 400;">ChatGPT will likely take user experience into account when generating a recommendation engine. This includes making sure the content is accurate, up-to-date, and relevant to the target audience. Are you answering the users&#8217; questions? If so, you&#8217;re on the right track. </span></p>
<h2><span style="font-weight: 400;">Do backlinks matter to ChatGPT search? </span></h2>
<p><span style="font-weight: 400;">Probably, but it won&#8217;t be the same as with Google. Backlinks were the core of Google’s ranking algorithm for many years. ChatGPT may factor it in but it will certainly cut out all of the spammy links that are still out there. </span></p>
<h2><span style="font-weight: 400;">Will basic onsite SEO matter to ChatGPT? </span></h2>
<p><span style="font-weight: 400;">The basics of onsite SEO will still matter. This includes meta tags, titles, and headings. These are easy ways for ChatGPT to identify and order the content. </span></p>
<h2><span style="font-weight: 400;">What will the ChatGPT search engine look like?</span><span style="font-weight: 400;"> </span></h2>
<p><span style="font-weight: 400;">The ChatGPT search engine will look similar to any other popular search engine, such as Google or Bing. However, it will be optimized to provide more accurate and relevant results. The search engine will use natural language processing and machine learning to understand a user&#8217;s query and return the most relevant results. Additionally, the search engine will be powered by a large database of structured and unstructured data, which will allow it to provide personalized results based on the user&#8217;s past search history.</span></p>
<h2><span style="font-weight: 400;">Where does ChatGPT get its data from?</span><span style="font-weight: 400;"> </span></h2>
<p><span style="font-weight: 400;">ChatGPT gets its data from a variety of sources, including public datasets and datasets provided by organizations such as Microsoft, Google, and Facebook. Additionally, ChatGPT is able to access private datasets and unlabeled data from sources such as Reddit, Quora, and Stack Overflow. </span></p>
<h2><span style="font-weight: 400;">How do I optimize my content for Quora, Reddit, and Stack Overflow with ChatGPT in mind? </span></h2>
<p><span style="font-weight: 400;">It&#8217;s tough to build automated backlinks from user-led sites such as those listed above. The way to build those communities is to quickly provide the highest rated answer. That is often done with the best answer but also adding an extra tidbit or two that is difficult to generate with AI. Having active campaigns to build your communities on these platforms is the first step. Then having paid campaigns to foster those communities also helps. Outright buying admin rights on popular subreddits or similar is also an option. This is similar to SEO in the 2000s when you’d buy signature links of popular members on forums. This would increase your backlink count. Now on these platforms instead of just a backlink you get upvotes or likes which extends the reach. </span></p>
<h2><span style="font-weight: 400;">Will Chatgpt search deliver video and images in its search engine? </span></h2>
<p><span style="font-weight: 400;">Certainly, it will at some point. Currently, ChatGPT and OpenAI does not deliver video and image results. It is a natural language processing system that helps to find relevant answers to questions based on a given context. Dall-E is the image creation AI. Dall-E is focused more on art than business, at least as of today. </span></p>
<h2><span style="font-weight: 400;">How do I prevent others from stealing my content to get it to rank in ChatGPT? </span></h2>
<p><span style="font-weight: 400;">Copyright protection might be one source for all AI engines. There might be no better canonical than the USPTO: https://ipidentifier.uspto.gov/#/identifier/advanced</span></p>
<h2><span style="font-weight: 400;">Should we just ban AI in the US so we can keep living good lives working as developers or content writers? </span></h2>
<p><span style="font-weight: 400;">Sounds great except China isn’t going to ban AI, they nationalized it. If China reaches a point before us where they supplant humans to innovate we’d be in a world of hurt. For example, if you can tell AI to “create a drug that’ll cure Parkinsons”. It would then figure out how Parkinsons is caused or where its gaps in knowledge are, fill in those gaps by running controlled studies, and then eventually working its way to a cure. All of this done with little human intervention or when there is human intervention is managed by AI.   </span></p>
<p><span style="font-weight: 400;">Think big with AI. For example, instead of writing a script it runs and creates an entire business that lasts for years or decades until it finds the answer. While it may take decades for the machine to figure it out it could shorten the cycle of innovation far faster than if humans were running it.  </span></p>
<h2><span style="font-weight: 400;">How is AI being used today by Fruition? </span></h2>
<p><span style="font-weight: 400;">At Fruition we are using <a href="https://fruition.net/website-content-writing-services">AI to create content</a>. In most cases, AI is able to generate a good outline of content that our editors are then able to refine and ensure the tone matches the brand. We are using AI as a tool to accelerate content generation. </span></p>
<p><span style="font-weight: 400;">Here’s another example of how AI makes us better, today. We were attempting to get the ‘value’ for a conversion out of a complex react eCommerce app. The goal was to use the value in Google Analytics conversion goal values. When inspecting the booking page code the value wasn’t a unique CSS class/id so the standard way of using GTM variables to pull the data would not work. To ease writing the javascript for use in Google Tag Manager (“GTM”) we asked our AI bot to create the function to parse the actual dollar amount from the code and return the value. The code still needed to be tweaked slightly yet it did save time. This is an example of how AI is being used for SEO today. </span></p>
<p><span style="font-weight: 400;"><img decoding="async" loading="lazy" class="alignnone wp-image-46308 size-medium" src="https://cdn.fruition.net/wp-content/uploads/2023/01/24213820/AI-use-today-in-seo.png" alt="AI Use today" width="300" height="300" srcset="https://cdn.fruition.net/wp-content/uploads/2023/01/24213820/AI-use-today-in-seo.png 1558w, https://cdn.fruition.net/wp-content/uploads/2023/01/24213820/AI-use-today-in-seo.png 150w, https://cdn.fruition.net/wp-content/uploads/2023/01/24213820/AI-use-today-in-seo.png 300w, https://cdn.fruition.net/wp-content/uploads/2023/01/24213820/AI-use-today-in-seo.png 768w, https://cdn.fruition.net/wp-content/uploads/2023/01/24213820/AI-use-today-in-seo.png 1024w, https://cdn.fruition.net/wp-content/uploads/2023/01/24213820/AI-use-today-in-seo.png 1536w" sizes="(max-width: 300px) 100vw, 300px" /></span></p>


AI SEO for AI Search Engines

Crawled Currently Not Indexed Content

<p>If you’re not a web developer, adding content to your site or editing existing content may seem daunting. Luckily, WYSIWYG editors make it easier for you and your team to make changes to your site without diving into lines of code. Read on to learn what WYSIWYG editors are, the pros and cons of using them, and tips on how to perform error-free updates using this type of interface.</p>
<h2>What Is WYSIWYG?</h2>
<p>WYSIWYG stands for “what you see is what you get.” WYSIWYG interfaces allow you to edit content in a convenient way, even if you don’t know any code. Microsoft Word is a good example of a WYSIWYG interface. Word gives you a blank page with tools that allow you to add and format words, images, tables, and more. What you see on the screen is exactly what you’ll see when you print the document out – hence the name, “what you see is what you get.”</p>
<h2>How do you pronounce WYSIWYG?</h2>
<p>You pronounce WYSIWYG like “wizz e wig”.</p>
<h2>Advantages Of Using WYSIWYG To Edit Your Site</h2>
<p>There are many advantages to using a WYSIWYG editor. Some of the top benefits include:</p>
<ul>
<li><b>Usability:&nbsp;</b>WYSIWYG editors are relatively intuitive. The interface allows users to add, remove, or reformat text, images, videos, and more without having a background in web development or programming. This can be especially advantageous if you want to make small updates to your site quickly, or you have non-developers adding content to your site.</li>
</ul>
<ul>
<li><b>Error-proofing:</b>&nbsp;It can be hard to catch a mistake in a block of code, and even harder to correct it. WYSIWYG editors make it easier to catch and resolve errors quickly.</li>
<li><b>Templates:</b>&nbsp;Many WYSIWYG editors have templates you can choose from. By using a template, you can speed up the development process and focus on the content you’re creating for your site.</li>
</ul>
<h2>Disadvantages Of Using WYSIWYG To Edit Your Site</h2>
<p>Of course, there are some drawbacks to using WYSIWYG editors, including:</p>
<ul>
<li><b>You don’t&nbsp;</b><b><i>always&nbsp;</i></b><b>see what you’ll get:</b>&nbsp;Websites can be viewed on tablets, phones, and desktops of all sizes, which can make it more difficult to ensure your site looks great on all devices. Some WYSIWYG editors don’t offer responsive designs, which can make your site more difficult to navigate for mobile or tablet users.</li>
</ul>
<ul>
<li><b>Limited functionality:</b>&nbsp;Templates and drag-and-drop interfaces can only take you so far. Depending on your needs, you may need a web developer to create new code or edit the WYSIWYG templates to give you the result you’re looking for.</li>
</ul>
<ul>
<li><b>Bloated code</b>: Some editors generate excessive code. While this won’t make a difference in the final appearance of your site, excess code can increase the loading time of your site.</li>
</ul>
<h2>Tips For Using A WYSIWYG Editor</h2>
<p>WYSIWYG editors can make it easy and convenient for your team to update your site, but there are some tips and tricks to make using a WYSIWYG editor as easy as possible:</p>
<ul>
<li><b>Paste as plain text:</b>&nbsp;If you write content in another application, like a word document, don’t directly copy and paste your work into the WYSIWYG editor. Word processors often add hidden characters and formatting that make your content look great on that platform, but can create formatting issues in a WYSIWYG editor. To avoid this issue, Instead, paste your copy in as plain text to remove characters and formatting.</li>
<li><b>Remove Excessive &amp;nbsp:</b>&nbsp;In HTML, &amp;nbsp indicates a line break. These can pile up in a WYSIWYG editor, especially if you’re editing in the application itself. It can be difficult to spot &amp;nbsp indicators since they can only be seen in the code of the website. To see the code, look for the “Text” button on WordPress Sites or a “Source” button on other platforms. If you’re seeing a lot of huge spaces on your page, check the code and remove instances of&nbsp; &amp;nbsp as needed.</li>
<li><b>Simplify the slug/URL Alias:</b>&nbsp;The part of the URL that describes the page’s content is called a “slug” in WordPress and a “URL Alias” in Drupal. For example, this page’s slug or URL Alias is /what-is-wysiwyg. WYSIWYG editors automatically assign new pages a slug, but they may be too long, not descriptive enough, or missing valuable keywords. Check the slug to make sure it follows best practice&nbsp;<i>before&nbsp;</i>the page goes live. If you change the slug after the page has launched, you’ll create a 404 error that will need to be addressed.</li>
<li><b>Use headings appropriately:</b>&nbsp;Many WYSIWYG editors have heading options. Headings provide a stylistic break in the content, but most importantly, they provide SEO value. Search engines like Google crawl your site and scan titles, H1s (Heading 1) and H2s (Heading 2) to understand the content and serve it up to users. Each page should only include one H1, but you may use several H2s per page. To gain more traffic, be sure to use H1s and H2s to capture keywords and crawlable content, rather than using them as a stylistic choice.</li>
<li><b>Use Preview:</b>&nbsp;When you’re editing content in a WYSIWYG editor that has a preview feature, it’s good practice to preview your work before you update it. Previewing allows you to view any new work before you fully commit to the update. If you notice something you don’t like about the new work, you can always click the back button to start over or make changes.</li>
</ul>
<p>Do you need help editing or adding content to your website? Let us know! Our&nbsp;<a href="/services/web-development-and-ux-design">website developers</a> are here to help with your <a href="/wordpress">WordPress support</a> and <a href="/drupal-support">Drupal support</a> requirements.</p>


What is a WYSIWYG?

Mastering Your Google My Business Account

<p><span style="font-weight: 400;">End-of-life (EOL) is a term used when a company or creator will no longer support their current product version. EOL can be used to refer to </span><a href="/blog/how-to-choose-a-website-platform"><span style="font-weight: 400;">website platforms</span></a><span style="font-weight: 400;">, software, apps, or even a physical product. For web platforms like Drupal, Magento, or WordPress, an EOL announcement is typically made when the organization decides to focus its energy and attention on a newer version of its product.</span></p>
<h2><span style="font-weight: 400;">Why Does End-of-life Happen?</span></h2>
<p><span style="font-weight: 400;">EOL is a natural occurrence in the technology world and makes room for continuous innovation and improvements. For example, consider your smartphone’s operating system. We’ve seen many iterations of smartphone software come and go, and each version supports the latest technology advancements. As new capabilities become available, smartphone creators begin building new operating software that capitalizes on these new advancements. You’ll continue to see support on older smartphones for some time, but eventually, the old phones stop supporting new software. The same is true with website platforms. As technology continues to evolve, platforms must change with it.&nbsp;</span></p>
<h2><span style="font-weight: 400;">What Should I Do If My Website Platform Is Nearing Its EOL Date?&nbsp;</span></h2>
<p><span style="font-weight: 400;">EOL dates are announced well in advance to allow businesses to upgrade to the newest version. Leading up to the official EOL date, your site will continue to receive support. However, once the date passes, your site won’t receive platform updates or security patches. Not only does this open your site up to more security risks, but as time passes, it may become more and more difficult to maintain functionality. When an EOL is announced, it&#8217;s in your business’s (and your customers!) best interest to upgrade by following these steps:&nbsp;</span></p>
<h3><span style="font-weight: 400;">1. Make Sure You Know The Official EOL Date&nbsp;</span></h3>
<p><span style="font-weight: 400;">Before you make more decisions, make sure you know your platform’s EOL date. Depending on the complexity of your site, migrating to a newer version could take several months, so don’t wait until the last minute to find a developer or agency that can perform the migration for you.&nbsp;</span></p>
<h3><span style="font-weight: 400;">2. Look Into Your Options</span></h3>
<p><span style="font-weight: 400;">Before you immediately decide to migrate to a newer version of the same platform, take some time to evaluate what’s best for your site. Is your site meeting your current and projected needs? Are you planning on doubling down on more complex functions, like online scheduling, eCommerce, or eLearning? An EOL deadline is a great time to re-evaluate the effectiveness of your site and determine what future capabilities it should be prepared to handle.&nbsp;</span></p>
<h3><span style="font-weight: 400;">3. Look At Your Data&nbsp;</span></h3>
<p><span style="font-weight: 400;">A migration is a good time to make much-needed improvements to your site. Dig into heat mapping or Google Analytics data to see how users are currently interacting with your site. If you notice trends, like a high bounce rate or that visitors aren’t following your ideal user flow, it may be a good idea to </span><a href="https://fruition.net/services/design/"><span style="font-weight: 400;">redesign</span></a><span style="font-weight: 400;"> all or part of your site.&nbsp;</span></p>
<h3><span style="font-weight: 400;">4. Make A Priority List&nbsp;</span></h3>
<p><span style="font-weight: 400;">Once you develop your wish list for your new site, prioritize each functionality. What do you need right now, and what can you wait on? Having a prioritized list will help your team understand which features they should spend the most time on now and which can wait until after the initial launch.&nbsp;&nbsp;</span></p>
<h3><span style="font-weight: 400;">5. Make A Development Plan&nbsp;</span></h3>
<p><span style="font-weight: 400;">Now that you have an idea of what you want out of your new site, evaluate your </span><a href="https://fruition.net/service/website-development/"><span style="font-weight: 400;">development plan</span></a><span style="font-weight: 400;">. Do you need to pull in additional resources to complete the project on time? If so, you’ll need to start your research early to find the right partner for you. When evaluating potential development partners, be sure to look at:&nbsp;</span></p>
<ul>
<li aria-level="1"><b>Experience:</b><span style="font-weight: 400;"> Have they worked on this platform before? Do they have examples of similar migration projects?&nbsp;</span></li>
</ul>
<ul>
<li aria-level="1"><b>Quality:</b><span style="font-weight: 400;"> What quality control do they offer? Are there checks and balances to make sure your site meets your expectations?&nbsp;</span></li>
</ul>
<ul>
<li aria-level="1"><b>Style:</b><span style="font-weight: 400;"> If you’re migrating and</span> <span style="font-weight: 400;">redesigning your site, can they do both? Does their design portfolio speak to your business’ style?&nbsp;</span></li>
</ul>
<ul>
<li aria-level="1"><b>SEO: </b><span style="font-weight: 400;">Part of your site’s development, including the site architecture, page titles, and content, will be impacted by SEO. If you’ve worked hard to help your site rank well, you want to make sure it’s transitioned well so you don’t miss a beat. A team that has experience in development and SEO can ensure your new site has the right optimizations to earn traffic and gain conversions.</span></li>
</ul>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">Hearing that your website’s platform is reaching end-of-life can be overwhelming, but with the right team, migrating to a new version (or new platform) can breathe new life into your business’s online presence. If you have questions or concerns about your current platform or an upcoming EOL date, we can help! With experts in design, development, and marketing, we can transform your new site into a user-friendly, lead generation machine.</span></p>
<p>If you are ready to <a href="/contact">get off an EOL platform</a> we can migrate you to something modern and secure.</p>


What Does End-of-life (EOL) Mean For Your Website Platform?

<p>If working with a well-known influencer is outside of your social media budget you can turn to using many micro-influencers to reach your company&#8217;s social media goals. We&#8217;ve leveraged micro influencers for many years dating back to our first social media work for FOX Studios.</p>
<h2>What Is A Micro-influencer?</h2>
<p>Micro-influencers have a following of less than 10,000 followers per platform. They also typically have a niche subject and audience.</p>
<h2>What are the benefits of working with micro-influencers?</h2>
<p>Working with smaller influencers on YouTube, Instagram, and TikTok can get you the same, if not better, results as working with a social celebrity because of their loyal and targeted following. With less than 10k followers it is more of a community than an ad platform that you&#8217;ll find with influencers that have larger platforms.One reason micro-influencer campaigns are so successful is because these types of influencers are more effective at building authentic relationships with their followers. One Adweek study found that content produced by micro-influencers is 6.7 times more effective at engaging audiences than bigger influencers. This is great news for brands, because this earned trust translates into better awareness and more engagement and clicks when compared to a big name social celebrity.</p>
<h2>Budgeting For Micro-influencer Campaigns</h2>
<p>Budgeting for an influencer campaigns is difficult. Influencers typically do not share their fees publicly. However, businesses do not always need to put up cash to recruit an army of influencers.<br />
    Instead, businesses can send influencers free products or extend a discount in exchange for a social post or blog review. For cash payments expect to pay between $10 to $25 for every 1,000 followers an influencer has on any particular social media platform. </p>
<p>    This is confirmed by recent surveys that report 84% of micro-influencers charge $250 or less for each sponsored post on Instagram. This means that even with a small campaign budget of $2,500, your brand can work with at least 10 different influencers and easily reach 100,000 new, highly engaged potential new customers for your business.</p>
<h2>Setting Influencer Campaign Goals</h2>
<p>Before you begin your search for influencers, your brand needs to set clear goals and objectives. This will ultimately inform the kind of influencers you should work with, what social platforms you’ll engage on, and how you’ll collaborate.</p>
<p>Setting broad goals, like increasing awareness or sales is not enough. You need clear goals with your influencers to establish benchmarks. For example, your SMART goal should sound something like: “At the end of 90 days, our site will see an 5% lift in traffic by collaborating with local influencers using affiliate links.”</p>
<h2>How do you Find Micro-influencers?</h2>
<p>The best place to start is by reaching out to influencers who are already advocates of your brand. Reach out to those loyal followers who always tag you in their posts and comment on your feed. To find influencers outside of your current following, try searching for relevant hashtags or keywords on the social platforms your brand wants to advertise on.</p>
<h2>How To Work With Influencers?</h2>
<p>From PR packages, gift cards, social takeovers and affiliate links, there are endless ways to collaborate with influencers. To determine what kind of strategy is best for your business, you will need to consider goals, budget, and resources for the entirety of the campaign. Remember that the more complex your campaign is, the more time and money your band will need to spend.</p>
<p>It is generally recommended to keep it simple, especially if your business is new to the influencer game. For example, if you have a physical product like chocolate, clothing or makeup, send a small set of influencers a beautiful PR package with your product and a bit about your brand. If you’re a local business like a chiropractor, gym, or coffee shop, extend a special discount for your service in exchange for a post.</p>
<h2>Micro-Influencer Considerations</h2>
<p>Always keep in mind that micro-influencers are so valuable because of the trust they have earned from their fans. While it is great for your brand to offer some key talking points or points of purchase, it’s very obvious and alienating when brands force their voice on influencers. In a recent, not super scientific study, 12% of influencers reported that they have little to no control over the creative copy for a brand’s sponsored post. Giving influencers creative freedom helps them build trust with their fans, which in turn helps your brand win more customers and ensures the highest level of success for your campaign.</p>
<p>Another item to keep in mind when working with influencers is transparency. Companies are responsible for informing collaborators of the FTC guidelines on how to properly disclose ads. Remember that many of these influencers are new to collaborating with brands too, so it’s important to work as a team to ensure you’re both following  and abiding by the social platform’s terms and conditions. As a general rule, influencers need to have &#8220;simple and clear&#8221; disclosures. For example, this means using the hashtag #ad at the beginning of an Instagram caption or starting a YouTube video with the disclosure.</p>
<p>Finally, remember you are reaching out to real people who have their own personal brand and motivations to consider when choosing to work with brands. Some influencers may provide reasons for saying “no” to your brand, and some may not. It’s totally normal for some influencers to decline your offer &#8211; just keep reaching out to other influencers in your space. However, if enough influencers are declining your proposal, it might be time to reconsider how you’re approaching influencers or what you’re offering them.&nbsp;</p>
<h2>Measuring Influencer Campaign Results</h2>
<p>The way you measure the results and success of an Influencer Campaign will depend on your brand’s goals for the campaign. However, the most commonly tracked Key Performance Indicators (KPIs) include a mix of Reach (followers, engagement rate, impressions, traffic), Engagement (clicks, likes, reactions, shares and retweets, comments, mentions) and Sales (business performance, tracking and conversion rate).</p>
<p>There are a few ways to collect and record this data manually. Your business can simply ask the influencer to share their reach and engagement information with you after a certain amount of time has passed since the post went live. Alternatively, you can also track success by using affiliate links, promo codes, or UTMS when collaborating. This makes calculating ROI significantly easier because everything can be neatly pulled in from a Sales Report or Google Analytics dashboard. For an easier, more automated solution, consider looking into an Influencer Campaign Management tool. There are a plethora of options that will track and format all your KPIs into a nicely organized report, which cuts down on manual labor and guesswork. Many even offer free demos or trials to help ensure you are using the best tool to fit your marketing objectives and campaign needs. Partnering with influencers is a great way to help your brand engage more people, build brand loyalty, and land more sales. There is a lot to consider when planning an influencer outreach program, but the return on investment can be high, especially when working with several micro-influencers.</p>
<p>If you are interested in working with micro-influencers, contact us. Our Social Media team can help you form a sound outreach strategy that will give you the best possible results.<br />
<a href="/contact">Let&#8217;s get a microinfluencer campaign</a> going for you today.</p>
<h5>References on micro influencer data</h5>
<ul>
<li><a href="https://yougov.co.uk/topics/resources/articles-reports/2019/11/19/average-cost-influencer-instagram-post-has-risen-4" rel="nofollow noopener">Micro influencer pay</a></li>
<li><a href="https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf" rel="nofollow noopener">best practices</a></li>
<li><a href="http://blog.influence.co/the-ultimate-influencer-survey-1140-influencers-discuss-the-business-of-influence/" rel="nofollow noopener">study on control of brand messaging</a></li>
</ul>


Use micro influencers for brand recognition

Updated Guide on Working with Micro-influencers

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    "text": "Ensure your business is listed on trusted business directories, such as Yelp or the Better Business Bureau."
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    "text": "Use local keywords in your website’s content to help your business appear in local search results."
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  ,{
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</script> Optimizing your Google Business profile is critical to your company’s success in local search results. Not only will you show up in Google maps and local search results so customers can find you, but you can also display important information about your business, link important articles or upcoming events, and showcase your customer reviews. The challenge is rising above the spammy listing in local results to get your business traffic. Further, Google likes to keep users on Google and not on your website. Thus, measuring phone calls and interactions on your Google Business profile is critical to knowing if your local map SEO efforts are working or not.</p>
<h2>What Is Google My Business Spam?&nbsp;</h2>
<p>GMB spam happens when businesses use unethical tactics to manipulate Google’s algorithm. Spam can appear in a variety of formats, including:</p>
<p>Google’s GMB guidelines state that business listings should use the business’ real-world name as it’s represented on signage, stationary, and other branding materials. Businesses engaging in keyword stuffing may add keywords and locations to their GMB name to break into the top 3 positions. For service area businesses, we have seen cases where a fake profile is created using just a keyword for the business name and phone number, without a website or address.<br />
<b>Example One:</b><br />
In a search for “personal injury attorney San Diego,” a second result in maps shows where the company added the keyword and location as their business name to rank (this is not their business name).</p>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-33234 size-full" src="https://cdn.fruition.net/images/google-my-business-how-to.jpg" alt="Image of google how to optimize Google Local" width="409" height="616"></p>
<p><b>Example Two:</b></p>
<p>In another search for “Accounting and Bookkeeping Denver,” a top result is a keyword-stuffed business name that has no website, no reviews, and no physical business address &#8211; just a phone number to call.</p>
<h3>Duplicate Listings For the Same Business&nbsp;</h3>
<p>In this case, spammers create duplicate listings to increase their exposure. By creating a second listing with a false business address or slightly modified business name, some spammers are able to slip past Google and show up several times in search results.&nbsp;</p>
<p>&nbsp;</p>
<h3>Fake Reviews&nbsp;are Getting Easier to Spot</h3>
<p>Spammers may create fake reviews to make their business look better. They may create positive reviews under their own business listing or post fake negative reviews on their competitor’s pages. Google makes it easy for anyone to leave a business review and does little to check the authenticity of reviews.</p>
<h2>What To Do If You See Google My Business Spam</h2>
<p>Google largely relies on user reports to combat GMB spam, so it&#8217;s important to report it when you see it. In late 2019, Google launched a tool to help combat this problem &#8211; the Business Redressal Complaint Form. If you think you’ve found a case of spam, the best course of action is to submit a <a href="https://support.google.com/business/contact/business_redressal_form"><span style="font-weight: 400;">Business Redressal Complaint Form. To strengthen your case against GMB spam, you’ll need to compile evidence and submit your findings on your Redressal Form.</span></a></p>
<h2>When To File A GMB Redressal Form</h2>
<p>If you believe a business has engaged in keyword stuffing but is using an accurate name and location, suggesting an edit may be your best first step. When suggesting an edit, don’t use the email address on file with your own business&#8217; GMB listing, as this could cause your listing to be suspended. If you check back and your edit has not been accepted, go forward with the Redress form.&nbsp;</p>
<h2>How To Monitor For GMB Spam&nbsp;</h2>
<p>GMB and reputation management is an ever-evolving tool in your marketing strategy. To make sure GMB is working as best as possible for you, pay attention to your map rankings and investigate any major changes. Even if you don’t experience any changes, it’s still good practice to check for spam often.&nbsp;<br />
If you’re concerned about your Google map rankings or want assistance in spam monitoring, contact Fruition. Our local map SEO experts excel at optimizing local listings, reputation management, and spam monitoring. If we do find a case of spam, we’ll help you through the redressal process to get your business back on top.</p>


Managing Google My Business Spam

<figure class="wp-block-post-featured-image"><img width="640" height="480" src="https://cdn.fruition.net/wp-content/uploads/2022/12/28174819/regression-analysis-for-seo-applied.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Applied Regressions Analysis to SEO" decoding="async" loading="lazy" srcset="https://cdn.fruition.net/wp-content/uploads/2022/12/28174819/regression-analysis-for-seo-applied.png 640w, https://cdn.fruition.net/wp-content/uploads/2022/12/28174819/regression-analysis-for-seo-applied.png 300w" sizes="(max-width: 640px) 100vw, 640px" /></figure>

<p>Google is adamant that there is no way to “beat” their search algorithms. The fact is these algorithms are nothing more than mathematical equations that do have common threads. Granted they are very complex algorithms with hundreds of years worth of man hours that have gone into them. Nevertheless, statistical methods that allow us to approximate an unknown equation with a similar equation. This blog post will break down a few statistical methods that Fruition uses to improve our client’s SEO.</p>
<h2>The Important Stuff First</h2>
<p>Fruition’s statistical models tell us that several known variables are still important. Those are:</p>
<ul>
<li>H1 tags,</li>
<li>the importance, format, and density of title tags change a lot for different searches,</li>
<li>site traffic is important, and</li>
<li>over optimization of anchor text is a killer.</li>
</ul>
<p>Those of course are just a few of the tidbits that we know. The following paragraphs lay the groundwork for how we come to make those statements.</p>
<h2>Linear Regression for SEO</h2>
<p>The most limited and easily understood version of this method is linear regression. In linear regression we find the “best” line through the data. Essentially, we find the line that passes closest to all of the points in a dataset simultaneously. Linear regression is generally taught as a freshman level college course.</p>
<p>Here at Fruition we have been using advanced statistical models to focus our client’s SEO budgets on the variables that we can impact and produce the most likely positive impact on rankings. Some of the things our statistical models have uncovered are the over optimization of anchor text and the increased importance of social media and page speed on a website’s rankings. This blog post explains some basic and intermediate level statistics that you can apply to your search marketing efforts.</p>
<p>Figure 1 shows the results of a simple regression analysis conducted using SAS. The line represents the best available line through all of the data. Notice how the line is not very close to many of the points it represents. This is due to a poor fit. On the table “R-Square” = 0.1103. The R square value indicates that this line accounts for only 11.03% of the variability in the data points. We would hope for a value closer to 1, which would indicate a near perfect fit. We look for around .3 as a general rule since values between .05 and .2 can indicate no relationship at all.</p>
<div id="attachment_8526" class="wp-caption aligncenter"><img decoding="async" loading="lazy" class="flex-img aligncenter wp-image-8526 size-full" title="regression-analysis-for-seo" src="http://fruitionnet.cloud.fruitionqa.com/wp-content/uploads/2012/11/regression-analysis-for-seo.png" alt="Linear Regression Analysis for SEO" width="640" height="480" aria-describedby="caption-attachment-8526" />
<p> </p>
<p id="caption-attachment-8526" class="wp-caption-text">Figure 1 – Linear Regression for SEO</p>
</div>
<p>In SEO we all agree that there is more than one variable which determines the overall rank of a site. Multiple Linear Regressions allows us to add more predictor variables. With more variables new issues arise. We need the variable to be independent of each other (otherwise we may find a high R square value due to overlapping variables). The line now travels through “n-space” no longer is the line a two dimensional thing to be shown on paper. Rather for every variable, there is another dimension. For 3 variables the line would be in 3-D. But for more than three it is difficult to fathom what the line ”looks” like.</p>
<h2>Multiple Linear Regression for SEO</h2>
<p>In the context of Search Engine Optimization (SEO), Multiple Linear Regression doesn’t really work for two reasons. First, linear regression assumes that the dependent variable (in this case site rank) is measured on an interval scale. Second, linear regression assumes a straight line relationship, where in reality some variables are good, up to a point and then they are bad, the line would be curved.</p>
<p>Interval data means that the distance between the first and second ranked variable is the same as the distance between the fourth and fifth variable etc… As an example consider how we measure height, a six foot person is taller than a five foot person by the same distance as a five foot person is taller than a four foot person, all inches are the same length. Site rank is measured on only an ordinal scale, where the first is better than the second and so on, but there is nothing known about the distance between them. The best example of ordinal is education level, we know a J.D. requires more study than an M.S., however, is the distance between a J.D. and an M.S. the same as the distance between a B.S. and an M.S.? I can attest that it is not. As applied to the SEO world, the distance between the quantity of links built and the quality of onsite content is not for sites that are ranked from position 1 to 2 and 2 to 3, etc.</p>
<p>The shape of the relationship between the predictor variables and the dependent variables establishes if a variable changes (actual site rank is the dependent variable and the other variables like keyword count are the predictors). For instance, the easiest type of spam to spot is having the keyword on a webpage 100,000 times. A keyword count of 100,000 is way too much, but not having the keyword at all is also bad. Somewhere in between 0 and 100,000 we find a good spot for many variables. Table 2 shows a simple example of a curvilinear relationship. In the example note that R²=.2093, which isn’t horrible, but look at the points. There is a clear relationship, but it isn’t a straight line, so linear regression cannot find it.</p>
<div id="attachment_8523" class="wp-caption aligncenter"><img decoding="async" loading="lazy" class="flex-img aligncenter wp-image-8523 size-full" title="statistics-for-seo" src="http://fruitionnet.cloud.fruitionqa.com/wp-content/uploads/2012/11/statistics-for-seo.png" alt="Statistics for SEO " width="640" height="480" aria-describedby="caption-attachment-8523" />
<p> </p>
<p id="caption-attachment-8523" class="wp-caption-text">Figure 2 – Advanced Statistics for SEO</p>
</div>
<h2>Logistic Regression for SEO</h2>
<p>We now move to a more appropriate model. Logistic regression in itself solves the first issue with linear regression as applied to SEO. Logistic regression does not assume the data are measured on an interval scale. This single change brings with it other changes in the way the results are interpreted and the information we can derive from the model. Logistic regression is driven by a concept called an odds ratio. Odds are simply the ratio of the probability of success divided by the probability of failure. Here success and failure simply refer to getting what you are looking for. In a horse race, a given horses odds are the probability the horse will win, divided by the probability it will lose. So odds of 3:1, or just 3, indicate the horse is three times as likely to win as it is to lose.</p>
<h2>Odds Ratio</h2>
<p>An odds ratio is the odds of a variable being in a category divided by the odds of the same variable being in the next lower category. An odds ratio (Θ) of one indicates the variable is equally likely to fall in either category. Θ&lt;1, indicate the variable is more likely to be in the lower category, and Θ&gt;1 indicates the variable is more likely to be found in the higher category. In the context of SEO this is useful because we can split the rankings up into categories; say the top 20 results, the next 20 results and so on for the top 100 or so. Then we can look at various variables and see if the odds ratio of a given variable lends itself to improving rank.</p>
<h2>Issues with Linear Regression for SEO</h2>
<p>The second issue with linear regression for SEO is more difficult to address. Each variable needs to be individually analyzed so its shape can be determined manually. Once the shape is known, we move forward by watching for values that are either too large or too small.<br />Finding Bad Variables</p>
<p>As applied to SEO logistic regression then is a useful method in ruling out bad variables. The trick is that like all regression analysis, logistic regression is a correlational study, meaning that the results can never say which variables actually cause rank to improve; we merely get to see which variables are related to rank. The actual variables causing rank to improve are the variables Google measures. We can now try to establish a list of variable to approximate Google’s algorithm. The remaining issue is that many of the variables available are closely related to one another.</p>
<h2>Future Blog Post on how to Use Regression Analysis for SEO</h2>
<p>In the coming blog posts I will break down how we root out which variables are useful to work on and which are simply closely related to the variables that actually do impact a website’s ranking in Google or Bing. Here at FRUITION, we use this data to focus our SEO work on client’s websites to maximize their budget. If you spend time (which is just client’s money) working on variables that are either out of reach or produce a minimal impact you are just throwing away the money. It is very similar to bidding on the right keywords. With Fruition’s SEO you are effectively allocating your SEO budget to the proper variables that are most likely to produce a positive return in site rankings therefore leads and or sales.</p>
<p>Up next is <a href="https://fruition.net/blog/ai-seo-for-ai-search-engines">how SEO is impacting AI today.</a></p>

Regression Analysis for SEO

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  ,{<br />
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<p>Local SEO remains at the cornerstone for the success of any business seeking to reach customers in their local geographic area. The audience seeking a local solution is usually engaged in making a decision and ready to take action to set up an appointment, book a service, or head to a store to buy in person. Since local search audiences are closer to the bottom of the funnel, it’s even more imperative to develop and plan strategies so your business can show up in the local maps listing, share the advantages of your business to new customers, and anticipate the needs and questions of your audience who are quickly researching a solution. Focusing on and leveraging these areas can set you apart and drive new business.</p>
<h2>Changes To Local SEO</h2>
<p>Throughout the last few years, Google has sought ways to improve user engagement with their local maps product and is continually refining it, with new features both for business owners and consumers. It’s highly likely a local consumer will engage with your Google Business Listing before they visit your website, making your Google Business previously called Google My Business (&#8220;GMB&#8221;) which we&#8217;ll refer to herein, profile even more important. Every year, GMB profiles continue to offer richer and more engaging information on your business. This can be an advantage to consumers seeking quick information and insights into a business but adds a layer of maintenance and oversight for the business owner, along with a new channel to monitor.</p>
<ul>
<li>The added ability to track call history through the GMB dashboard</li>
<li>A call out to highlight new reviews was added</li>
</ul>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-33613 size-full" src="https://cdn.fruition.net/images/google-inoffice-picture-maps.jpg" alt="GMB screenshot highlighting new reviews" width="720" height="792" /></p>
<ul>
<li>A focus on SPAM listing cleanup with a dedicated team and the launch of the <a href="https://fruition.net/how-to-manage-google-my-business-spam/">review takedown request tool</a> was added</li>
<li>New attributes were added and tested, including:
<ul>Wheelchair seating  “Areas served” attribute is being tested</ul>
</li>
</ul>
<p><img decoding="async" loading="lazy" class="aligncenter wp-image-33616 size-full" src="https://cdn.fruition.net/images/google-maps-areas-served-seo.png" alt="GMB Screenshot showing the Directory feature" width="340" height="285" /></p>
<ul>
<li>New features for shopping were added, including
<ul>
<li>a directory tab to locate stores within public areas</li>
<li>tracking for grocery orders</li>
<li>area busyness indicators</li>
<li>enhanced restaurant information</li>
</ul>
</li>
</ul>
<ul>
<li>On December 16th, Google concluded the year with a confirmation announcement that a local search update had been completed. Dubbed the ‘Vicinity’ update and considered one of the largest local search algorithm updates in 5 years, it is reported to be focused on increasing results within the proximity of the user making the search, thereby weighing more localized search results over those further away. In conjunction, there are signs that there was a reduction in the value of keywords used in a business name.</li>
</ul>
<p>Add to this the competitiveness with Apple vying for a slot with a recent revamp to Apple Maps through iOS 15. This is gaining interest among Apple users based on its features, design, and navigation experiences, and is thought to have the possibility of enticing some people away from the Google alternative. While the consensus generally is that Google has remained the leading product, it does add to Google&#8217;s interest in providing a top-notch product and experience. These factors indicate that GMB will be more robust and continue to evolve in order to be at the forefront of local search.</p>
<h2>How To Optimize Your Local SEO In 2023</h2>
<p>Looking forward, there are some areas that should remain a focus to be competitive in local SEO and to ensure you are using the tools and resources to help you build and gain local visibility.</p>
<h3>Prioritize your GMB Listing</h3>
<p>Google Maps has transformed local search by allowing and encouraging users to share their experiences, questions, and opinions about local businesses in a variety of forms and at a massive scale. Google is now the largest existing source of local reviews and consumer photo content related to businesses, not to mention questions and answers and the constant stream of factual and subjective updates.  Make a plan to check on your profile regularly to ensure you are following best practices. This  will help you maintain your presence and put your best foot forward for new customers.</p>
<ul>
<li>Fully updating the profile with the features available</li>
<li>Maintaining and verifying the listings information</li>
<li>Updating it regularly with good, high-quality photos</li>
<li>Continuing to build new reviews and to respond to reviews, and utilizing the Google post feature</li>
<li>Using <a href="_wp_link_placeholder" data-wplink-edit="true">AI for your Google Local</a></li>
</ul>
<h3>Have a Strong, Well-designed Local Landing Page</h3>
<p>Your landing page should be well optimized for local search, integrated with the local listing, and provide users with unique aspects and details on your product, services, and the benefits of choosing your service or products. Your local landing page should include:</p>
<ul>
<li>Branding and your unique value proposition</li>
<li>Locally optimized content, like a series of useful FAQs</li>
<li>Staff photos, local pictures and galleries &#8211; users want to engage with and know your brand</li>
<li>Reviews and testimonials</li>
<li>Awards and recognition</li>
<li>An embedded map leading to your Google profile</li>
<li>Address and contact information</li>
</ul>
<p>Want to improve your local marketing? Reach more customers with local search optimization from the experts!  <a>Contact the Experts!</a></p>


Local SEO Optimization 2023

<p><span style="font-weight: 400;">It’s time to start making your New Year’s resolutions, making pledges to improve your health, your life, and your friendships. Your digital marketing strategy deserves some love too—but which marketing resolutions should you commit to? Our team here at Fruition has a few ideas about how to freshen up your company’s marketing strategy in 2023, from looking at how you utilize your social media to optimizing your site for SEO and more.&nbsp;</span></p>
<p><span style="font-weight: 400;">Here are Fruition’s New Year’s resolutions your marketing strategy should include in 2023.</span></p>
<h2><span style="font-weight: 400;">Leverage Reviews&nbsp;</span></h2>
<p><span style="font-weight: 400;">Last year, customer reviews had a banner year. In 2022, the local ranking factors report named customer reviews as the second-biggest factor when it came to driving conversions. This year, that trend continues to hold true—t</span><span style="font-weight: 400;">he top 2023 local ranking factors report</span><span style="font-weight: 400;"> placed reviews in the same slot, meaning that customer reviews will keep determining how many conversions your business will earn in 2023.&nbsp;</span></p>
<p><span style="font-weight: 400;">There are plenty of good ways to commit to leveraging your company’s reviews this year. You can work on getting new reviews, prompting your customers to leave positive sentiments and mention relevant keywords if possible. You can address your negative reviewers, and use customer service best practices to work on turning negative reviews into positive ones. Most importantly, though, you should resolve to stay aware of your reviews and keep on top of your search engine profiles, like your Google My Business information and the like. Ultimately, the better and more keyword-relevant your reviews are, the higher your business will rank in searches, and we can’t think of a better way to start 2023.&nbsp;&nbsp;</span></p>
<h2><span style="font-weight: 400;">Keep Your Social Media Relevant&nbsp;</span></h2>
<p><span style="font-weight: 400;">As for social media, your main marketing goal for 2022 should be to stay adaptable. While this may seem obvious, given that the social media landscape is always changing—sometimes several times in one month, let alone a full year—agility remains the most important factor in a successful social&nbsp; media strategy. A few other great strategies to commit to are:&nbsp;</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sharpen up those filming skills. 2023 is going to be </span>all video, especially on Tik Tok</li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Always have a backup plan, because Facebook and Instagram might go down while you’re on PTO</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Be more precise and thoughtful with hashtags. Thanks to channel updates, Instagram and Facebook no longer suggest as many hashtags as before&nbsp;</span></li>
</ul>
<p><span style="font-weight: 400;">These are some good starting points for your social media goals for 2023. Staying authentic and working to engage with your followers across all social media platforms is always a great idea, as well.&nbsp;</span></p>
<h2><span style="font-weight: 400;">Excel With an Effective Email Strategy&nbsp;</span></h2>
<p><span style="font-weight: 400;">When it comes to email marketing resolutions, you’re going to want to focus on shifting your metrics from open rates to clicks and click-through rates. Measuring these data in 2023 is going to help better inform your email performance and inform optimization strategies. This is especially important given the recent</span><span style="font-weight: 400;"> Apple iOS15 privacy settings update. Long story short, the </span><span style="font-weight: 400;">changes that Apple made </span><span style="font-weight: 400;">impacted what information can be tracked for mobile Apple users. As a result, mobile Apple users&#8217; emails are being marked as &#8220;opened&#8221; even if the user never opens them. Needless to say, this change affects the usability of metrics like open rate. Prior to the update, open rates were a reliable indicator of whether your audience is engaging with your emails. This update makes open rate email metrics a less accurate measure of engagement and requires email marketers to shift their focus to other more reliable metrics such as clicks and click-through rates. All of this means that re-dedicating your data tracking to click rates and click through rates is going to be a much more reliable metric to use for marketing in 2022.&nbsp;</span></p>
<h2><span style="font-weight: 400;">Perfect Your Plan for Paid Campaigns&nbsp;</span></h2>
<p><span style="font-weight: 400;">When considering your company’s paid campaigns, you should strive to be aware of increased user privacy and how that affects how audiences see your campaigns. </span><span style="font-weight: 400;">In 2022, the calls for higher privacy and data control have made it increasingly difficult for advertisers to rely on third-party data. Although 3rd-party cookies will not likely be phased out entirely anytime soon, marketers should begin to search for alternatives to 3rd party cookies to reach their audience effectively. Because of these restrictions, your 2022 marketing strategy should strive to collect and use first-party and owned data, which can be more easily used than third-party data. Some good ways to optimize your paid strategies are to:&nbsp;</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>Develop Interactive Content:</b><span style="font-weight: 400;"> Businesses can create on-site quizzes or surveys to collect owned data on prospective leads.</span></li>
<li aria-level="1"><strong>Chatbots</strong> will rise and take over the world. Not really, but they are capable of taking over a lot of customer service interactions.</li>
<li style="font-weight: 400;" aria-level="1"><b>Experiment with Existing Technologies:</b><span style="font-weight: 400;"> Businesses can look into tools like Google&#8217;s Privacy Sandbox or FLoC (Federated Learning of Cohorts) to obtain personalized consumer targeting without invading user privacy.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Invest in your CRM Database: </b><span style="font-weight: 400;">Businesses should take time to ensure their customer data is reliable, valid, and up to date. Businesses should also scrutinize the level of data being collected-is it too much or too little? If so, companies may need to revise/rethink how data is collected and used.&nbsp;</span></li>
</ul>
<p><img decoding="async" loading="lazy" class="alignnone size-medium wp-image-44742" src="https://cdn.fruition.net/wp-content/uploads/2022/11/28153222/Service-Landing-Marketing-min.jpg?w=300" alt="Analytics" width="300" height="230" srcset="https://cdn.fruition.net/wp-content/uploads/2022/11/28153222/Service-Landing-Marketing-min.jpg 1230w, https://cdn.fruition.net/wp-content/uploads/2022/11/28153222/Service-Landing-Marketing-min.jpg 300w, https://cdn.fruition.net/wp-content/uploads/2022/11/28153222/Service-Landing-Marketing-min.jpg 768w, https://cdn.fruition.net/wp-content/uploads/2022/11/28153222/Service-Landing-Marketing-min.jpg 1024w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<h2><span style="font-weight: 400;">Let Your Content Speak for Itself</span></h2>
<p><span style="font-weight: 400;">Now more than ever, your blog content, website copy, and brand messaging across the board should </span><span style="font-weight: 400;">strive to sound human and authentic</span><span style="font-weight: 400;"> for 2023. Audiences are less likely to engage with a brand that has a distinct personality than a brand that sounds generic, too robotic, or is otherwise too bland to be compelling. Committing to assessing your existing content and messaging for voice and tone is a great way to set a goal for bettering your brand for marketing in 2022.&nbsp;</span></p>
<p><span style="font-weight: 400;">These are just our New Year’s resolutions for marketing strategy here at Fruition. Above all, in 2023, remember that your marketing strategy should stay flexible, prepared, and focused on using the most cutting edge technology available to you in each channel. If you or your brand need a custom, full-service marketing strategy built out for you, give us a call, or set up a consultation today.<br />
</span></p>


New Year’s Resolutions Your Marketing Strategy Should Include For 2023

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