# How Should Your Organization Address Generative AI?
Generative AI models have rapidly transformed contemporary industries, paving the way for a revolution in diverse areas such as music, literature, and visual arts. For businesses looking to leverage this powerful subset of artificial intelligence, a critical question arises: should you build or buy your own generative AI? Addressing this question involves considering an array of factors including budget, existing skills and resources, time constraints, and the specific needs of the business.

## Why Consider Generative AI?
Generative AI can generate human-like content, thereby enhancing creativity, improving efficiency, and driving innovation in businesses. It can be tailored to perform a variety of tasks, from creating music and literature to designing visual art, expanding the potential for new and unique products or services.

Given the potential liabilities and benefits of this technology, organizations should consider establishing AI use policies. Key issues such Operating and Privacy terms, Intellectual Property protection, the accuracy of AI-generated content and possible applications should be addressed.

## Privacy Policies and Terms of Use Governance

Generative AI applications often include terms-of-use agreements and privacy policies that give parent companies vast rights to use information they receive. These policies should prohibit the sharing of confidential company and customer information.

## Intellectual Property and Copyright Protection

Works created by AI are not currently protected under U.S. Copyright law. Changes to existing materials by human beings can make them eligible for protection. To avoid the possible legal complications, employees should be given clear guidelines on when and how they can use content produced by Generative AI.

## Accuracy of AI-Generated Content

Generative AI users should be aware that the applications are not always accurate. Professionals should not rely solely on these services for their expertise and should always cross-check any information provided by generative AI sources.

## Generative AI as Research Tool

Despite these liabilities, Generative AI can be a useful tool to provide a first impression of a research topic, as long as there's a follow-up process to verify the information. 

## Tool for Brainstorming and Ideation

Generative AI has its strengths in producing content that could provide fresh perspective or inspiration for human-created projects. This can prove to be a valuable tool for enhancing creativity and productivity.

By implementing well-drafted policies, businesses can harness the strengths of Generative AI while mitigating potential risks.

Generative AI, an artificial intelligence technology that identifies patterns in large quantities in training data and then generates original content,

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How Should Your Organization Address Generative AI?

Brad Anderson

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