Typically, the amount of clicks one should be receiving from organic search is measured not in terms of absolute number of clicks, but rather in click-through rate (CTR): the percentage of people who see your site in the search results that click on it. The average organic CTR for any business is 2%. What is considered a “good” CTR varies depending on the source; some say that anything above 3% is good, while others advise aiming for ranges like 4-6% or 6-7%. This can vary by industry; for instance, sites in the customer service industry generally have a higher average CTR than sites in the legal industry, so two sites with the same CTR might actually be performing above and below average with regards to their respective industries. And, of course, how many specific clicks a CTR translates into will depend on how many impressions a page is getting; a widely-seen page with a low CTR can be getting more clicks than a a rarely-seen page with a high CTR. As such, how many clicks you should be getting depends on a wide variety of different factors including your industry and the type of SEO strategy you are pursuing.

How many clicks should I be getting from organic search?

## Discovering Google penalties with precision
Fruition's Google Penalty Checker offers a swift and reliable method to identify algorithmic penalties affecting your website. By employing statistical analysis, the tool delivers a comprehensive understanding of which Google updates significantly impact your site. Google Penalty Checker's recommendation engine also provides insights on What To Work On Next™ ("WTWON") to enhance traffic, recover from a Google setback, and maintain long-term website health.

## The Rationale Behind Creating the Google Penalty Checker
One of our clients believed they had been penalized (specifically, their in-house SEO analyst thought so). We disagreed, asserting that the observed decline in organic traffic was primarily due to seasonality and content adjustments resulting from a change in their business model. We promised the client we would substantiate our position using statistics. We initially built the model in R and later transitioned to Python. Our analysis demonstrated, with high confidence, that the site had not been penalized, and the SEO analyst concurred. This outcome allowed us to concentrate on the most effective SEO strategies with reduced guesswork. Thus, Fruition's Google Penalty Checker was born. And yes, the original client for whom we developed GPC remains a thriving client after 18 years!

## The Genesis of the Google Penalty Checker: A Real-World Scenario
The development of the Google Penalty Checker was inspired by a client who believed they were penalized, primarily due to their in-house SEO analyst's opinion. We disagreed, attributing the decline in organic traffic to seasonality and content adjustments stemming from a modification in their business model. We assured the client that we would validate our perspective using statistical methods.

Initially, we built the model in R, later migrating it to Python. This approach allowed us to establish with high confidence that the site had not been penalized, and the SEO analyst concurred. This positive outcome enabled us to concentrate on the most effective SEO efforts with less guesswork, resulting in the creation of Fruition's Google Penalty Checker. Notably, the original client for whom we developed GPC remains a satisfied and successful client after 20 years!

## Harness GPC to Evaluate the Impact of Google Algorithm Updates on Your Website
Several factors, such as site downtime and seasonal fluctuations, can influence site traffic. GPC helps you cut through the clutter to gain a clearer understanding of your site's health. By aggregating data from hundreds of thousands of other websites, GPC can accurately identify when an algorithm update has affected your site, empowering you to make informed decisions and optimize your SEO strategies.

## How do you manually check for Google Penalties?
If you don't want to use Fruition's Google Penalty Checker tool then you can use the following steps to help narrow down if your site was penalized.

We have a more detailed guide available to [check for Google Penalties.](link)/google-penalty-checker


Learn how Fruition's Google Penalty Checker tool quickly identifies algorithmic penalties to enhance your website traffic and SEO practices effectively.

large_fix-google-penalities.jpg

Strategy & Research

Digital Marketing

Web Development

Creative

AI Data & Analytics

Precise Google Penalty Detection & SEO Strategy Improvement with Fruition's Tool

Ben Smith

Related Articles

Resolve Google Penalties: A Case Study of Major California City

Brad Anderson

Effective Google Penalty Checker Tool by FRUITION® - Uncover Your SEO Impact

Brad Anderson

Precise Google Penalty Detection & SEO Strategy Improvement with Fruition's Tool

Ben Smith