Introducing our newest tool – Fruition’s Click Fraud Detection Engine

Starting ~24 months ago we noticed a large amount of click fraud on our client’s accounts. It might have been that we got better at seeing click fraud or maybe new techniques emerged. Either way, we didn’t want to just trust Google and Bing that they’d take care of the click fraud. Independently, we started working on ways to detect and stop it. Here’s what we found, if you spend any money on paid or affiliate traffic there is an almost 100% certainty that you’re experiencing some click fraud. That is just money going out the door with no chance of getting a sale.

Fruition’s click fraud tool helps detect and stop the fraud before your ad budget is depleted. The tool is now in use by several large brands and we’re working on the detection engine for smaller ad spends.

To ensure the accuracy of the tool we’re sending invites to small batches of select companies. If you are interested in cutting down on click fraud or just keeping an eye on the malicious traffic on your website you can add yourself to the queue to receive an invite as we open up spots:

If you want to find out more about the types of click fraud and how to combat it you can check out our more in-depth review of click fraud:

If you’ve had any success with stopping click fraud, or you think that you’ve been hit by click fraud, or you just have any stories about it let me know.

Brad Anderson

Brad Anderson is the founder and CEO of Fruition. Brad combined his passion for marketing, technology, innovation and data-based decision making into a successful national digital marketing agency when he created the Denver-based Fruition. Brad brings the unique perspective of an expert marketer, board member, agency owner and entrepreneur to his career and his thought-leadership writing.

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