Boost Your Business on X (formerly Twitter): Top 6 Profile and Engagement Tips

6 X (formerly Twitter) Tips All Businesses Should Be Using

Use these six tried and true X optimization tips to clean up and then amplify your voice on everyone’s favorite social platform.

TL/DR X (formerly Twitter) Optimization Tips

To effectively utilize X for business purposes, consider these three essential tips:

1. Engage with your audience: Regularly interact with your followers, customers, and potential clients. Respond to their posts, answer their queries, and repost or like their content when appropriate. This will not only help establish your brand’s presence but also foster strong relationships with your audience. Participating in X Spaces and using hashtags relevant to your industry can further amplify your engagement.
2. Share valuable content: Post informative, engaging, and valuable content that resonates with your target audience. This can include industry news, blog posts, tips, promotional offers, behind-the-scenes insights, and multimedia content such as images, videos, and GIFs. Sharing content from other reputable sources is also a good way to establish your brand as a thought leader in your industry. Make sure to maintain a healthy balance between promotional content and content that provides value to your followers.
3. Optimize your profile: Ensure your X profile is complete and professional. Use a high-resolution logo as your profile picture, create a compelling header image, and write a concise bio that effectively communicates your business’s mission and offerings. Include a link to your website or a specific landing page to drive traffic. Regularly evaluate your profile and make necessary updates to keep it fresh and relevant.

X (formerly Twitter) 101

Remember, consistency is key. Maintain a regular posting schedule and continuously analyze your X analytics to refine your strategy and achieve better results. 1. Optimize your profile - Use a professional profile picture and banner image that represent your brand. 2. Fill out your profile bio with a clear and concise description of who you are and what you offer. 3. Follow the right people to shape your profile’s identity. 4. Use advanced search to find new content ideas. 5. Create and manage highly curated groups of accounts. 6. Drive engagement with your own posts.

X Tip 1: Optimize Your Profile

Optimize your profile to clearly express who you are as a company. This includes adding a profile picture that can easily be associated with your brand and is in line with your other social media profiles. Then, create a custom X header image that’s formatted with the right dimensions: 1500px x 500px. An unformatted picture can cut off your messaging, cover up important brand information, and in general, make your profile look unpolished and unprofessional.

X Tip 2: Optimize your profile bio

1. Keep it concise: Your X bio should be a maximum of 160 characters, so make sure to keep it concise and to the point. 2. Use keywords: Include relevant keywords to help potential followers find your profile. 3. Showcase your personality: Be sure to give a good impression of yourself in your bio. Let your followers know what makes you unique. 4. Add a link: Include a link to your website or other social media profiles, so that people can easily find out more about you. 5. Include a call to action: Let people know what you want them to do after reading your bio. Do you want them to follow you, contact you, or learn more?

X Tip 3: Follow The Right People

Follow competitors, industry leaders, and users within your community. By following the right people, you can stay up-to-date on the latest news and trends in the industry, keep tabs on the competition, and learn about trending hashtags that are relevant to your brand. However, following others is a balancing act. Don’t start following too many people at once; X may view this as “bot-like” or “inauthentic” behavior and suspend your account. In addition, try to keep your following to follower ratio positive (meaning your number of followers is greater than the number of people you’re following). Keeping this ratio positive improves your authority ranking, which is an important indicator of your success on X’s algorithm. As a result, more users will see, find, and follow your content.

X Tip 4: Use Advanced Search

Monitor mentions, research content ideas, and find your next customer using X’s advanced search tool. The tool allows you to drill down into very specific content for a reason - use it! For example, if you run a dental practice, you could use the tool to curate a list of every post from people in your city. You can then drill down further to find the phrase “dentist” or “who can recommend a dentist?” From there, you can reach out to users and invite them to set up an appointment.

X Tip 5: Create And Manage Lists

To maximize X for your business and improve your experience on the platform, get organized by setting up and managing lists on X (curated groups of X accounts). Create lists for things that make sense for your business, like influencers, industry leaders, competitors, customers, and employees. By organizing your lists like this, you can quickly and effectively view and engage with posts that matter most to you while cutting out clutter from your feed. Once you set up your lists, continue to develop and evolve them as your X account grows.

X Tip 6: Engage with your own Posts & Mentions

Engage often with your own posts and mentions - including liking and reposting your own content. The X algorithm grades each post in terms of popularity, so the more likes and reposts a piece of content has, the more likely it is that your content will be shown to more users. Although liking and reposting your own content isn’t weighted as heavily as other users’ interactions with your post, every engagement counts towards maximizing your brand’s exposure on the platform. Whether your company has tried X and you want to perfect your strategy, or you’ve never used the platform and you want to dip your toes into the water, give us a call. Our social experts can help you develop and refine your strategy to grow your account.

Bonus X (formerly Twitter) Tip Summary