Email Marketing Specialist

Amber Blacharski

# How to Nail Black Friday & Cyber Monday Email Campaigns

The leaves may be just starting to change colors, but it’s not too early to start planning your holiday campaigns. Planning early has always been important - after all, Q4 is a critical time for most businesses, especially those in the retail and eCommerce Projections for the 2022 holiday season show another extended, online-driven holiday shopping season - which means you’ll need to gear up for the holiday rush earlier than ever. How can you make your business stand out to internet shoppers, especially on momentous retail holidays like Black Friday and Cyber Monday? Read on to find out.  Related: How To Prepare Your Marketing Strategy For The Holidays 

## Plan Out Your Incentives 
Give shoppers a reason to choose your business by planning out other incentives to complement your markdowns. Depending on your business, consider adding perks like:
- Free shipping 
- Daily deals 
- Free gifts with purchase 

Once you determine what incentives you’ll provide to customers, don’t wait until the last minute to build excitement - make sure they’re aware of your holiday promotions early! 

## Build Pre-Launch Momentum 
Get shoppers excited about your deals by building momentum around your holiday promotions before you launch them. Share sneak peeks of new items and teasers of your sales via email, social media, and your website. Want to gain holiday subscribers? Consider adding VIP early access for those on your email list to entice new signups and make your shoppers feel valued. 

Craft Your Subject Line Strategy 
Inboxes will be flooded with holiday emails this time of year, so take time to make sure your Black Friday subject lines stand out. Your subject lines should make your audience feel special, be straightforward, and build urgency. Subject lines that evoke fear of missing out (FOMO) can be extremely effective this time of year. To build urgency in your Black Friday and Cyber Monday subject lines, consider using messaging like: 
- Lowest price ever! 
- Don’t miss out on the best deals of the entire year 
- Limited availability 
- Limited edition 
- Last chance 
- Going, going, gone! 
- The countdown is on 

Create A Design That Entices 
Once your audience opens the email, make sure they read it by designing an eye-catching template: 
- Alter your typical template by adding festive imagery and themes
- Provide a product showcase of on-sale items 
- Put your best graphics forward - now’s the time to perfect product imagery and assets! 
- Highlight the percent off 
- Display the regular price and sale price 
- Consider using gifs 

## Choose The Best Time To Send Your Black Friday Emails 
Typically, Black Friday/Cyber Monday emails that are sent on Tuesdays, Wednesdays, or Thursdays see better open rates, click rates, and conversions. However, depending on your audience and industry, different days and times may give you better results. Take a look at your historical email data to see what sending times resonate best with your audience. Trying to find the best time to send out Black Friday emails to your specific segments will provide better results.

## Follow Through Post-Launch 
Once you’ve launched your Black Friday sale, keep your email marketing momentum going all weekend long. Consider sending out additional daily deals or free gift releases on Saturday and Sunday - and don’t forget to send out a last chance email on Cyber Monday. Consider adding a VIP sale extension; not only will you give shoppers another opportunity to join your mailing list, but you could draw in shoppers that were hesitant to shop during the Black Friday weekend.  Having a solid Black Friday and Cyber Monday email marketing strategy can set up your business for Q4 success. If you want to make sure your organization’s strategy is optimized to draw in your audience, increase conversions, and create customer loyalty, contact us today! 

## Fruition can help with your black Friday campaigns
We can create full holiday digital marketing campaigns including nailing black Friday! We should start sooner rather than later to ensure we have plenty of lead in.

Drive conversions for Black Friday & Cyber Monday with standout email marketing! Get ahead with enticing messaging, early incentives, and strategic sales promotions.

Enhance Your Traffic with Engaging Black Friday & Cyber Monday Email Campaigns

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# 5 Tips For Creating A Cohesive Instagram Feed

Having an active Instagram is a great way to stay in touch with your current customers and to reach potential customers! But if you’re not implementing some best practices for social media, then you might be missing out on the opportunity to really engage with your followers. Here are some tips for creating a cohesive Instagram feed that will stand out from the crowd.
## 1. Choose A Theme
When followers view your Instagram feed, you want them to feel like you’re telling a cohesive story about your brand. A great way to do that is by adhering to a theme in all of your posts. To determine the best theme for your feed, ask yourself the following questions:
1. What do I want my Instagram feed to look like? 
2. What presentation do I want to have? 
3. What kind of content do I want to post? 
Brainstorming these types of questions will help get you on the right track when choosing a consistent theme for your Instagram feed.

## 2. Stay Consistent With Your Editing Style
A major component of a cohesive Instagram feed is consistency. To accomplish this, you need to choose a filter or editing style that aligns with your theme. For example, you might choose an editing style that is light, bright, and airy to highlight your product against a clean background. Or you might decide that a certain preset really encapsulates the warm, inviting feeling you want your brand to project. Once you’ve decided on an editing style, stick with it to maintain your feed’s consistency. 

## 3. Diversify, But Stay On-Brand
You want to avoid exhausting your followers with the same content every time you post. For example, a hair stylist’s Instagram feed filled only with pictures of post-processed hair would eventually bore the audience. But by freshening up the feed with a mix of videos, before-and-after pictures, hair care tips, and information about the latest hair trends, the stylist adds more value to the feed - and keeps the audience engaged. If you’ve found that your content is feeling a little stale, consider posting a mix of graphics, infographics, and tips for your audience to engage with. Just remember that the best content for your audience will depend on your brand.

## 4. Stick To Your Branding 
While expanding your content into graphics and infographics is a great way to diversify your feed, you also want to ensure you stay on-brand with your posts. If you have a brand guide, this can be helpful with content planning. By staying within your established guidelines, you can flex your creative muscles with new content while ensuring your posts stick to your company’s branding. So even if you start creating new content, you’ll still ensure your Instagram feed is cohesive. 

## 5. Plan And Schedule
Planning your content ahead of posting will help keep your feed cohesive, as you’ll have plenty of time to ensure your posts are consistent with your theme, editing style, and branding. You’ll also have time to diversify your content, and create a plan for tackling major holidays and events. And planning ensures that you design your content in a way that fits your theme and contributes to your cohesive Instagram feed. 

Having a strategy for developing a cohesive Instagram feed is a great way to promote your brand. If you want to optimize your Instagram content, engage with your current followers, and reach potential customers, [contact us today](https://fruition.net/contact)!

Having a strategy for creating and sharing Instagram content is key to engaging with your followers. Learn more about best practices for a cohesive feed.

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