Our innovative strategies and data-based optimizations help your business thrive in an ever-changing retail landscape.
Fruition's ecommerce expertise includes Drupal commerce, WordPress WooCommerce and Magento which we no longer recommend for any clients. We also create customized ecommerce solutions when the client's requirements do not fit into an off the shelf solution. We find that most clients do well with WooCommerce which gives them the ability to run an ecommerce store that can handle hundreds of thousands of SKUs, integration with backend systems, and the ease of use of WordPress.
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We combine our strengths in design, development, and digital marketing to create innovative ecommerce digital marketing strategies that put your products and services in front of the right customer.
It all starts with creating eye-catching content that entices your audience to learn more. Our omnichannel retail marketing approach means you’ll tell a cohesive, compelling story across email, social, paid media, and your own website.
What channel is your biggest driver of sales? Is your cost per lead better on Google Shopping or Facebook? How much effort should you devote to paid media or SEO? Our eCommerce marketing strategies use a cycle of research, testing, analysis, and optimization to ensure you’re focusing on the right channels at the right time.
From digging into new markets to keeping your current audience loyal, we develop and implement strategies to increase your leads and retain your existing customer base.
Half the battle is getting your audience to come to your website, but what happens then? We ensure your site is set up to land sales by choosing colors, imagery, messaging, and navigation that encourage conversion.