Paid Social Advertising Campaign
Using innovative strategies and high-quality videos, Fruition surpassed benchmarks and boosted brand awareness for a health supplement company
7,900
Monthly Conversions
45%
decrease in cost per conversion
403%
increase in clicks, traffic via social
The Challenge
Ubiquinol, an online manufacturer and retailer specializing in nutritional supplements, approached Fruition with the goal of increasing brand awareness through paid social efforts and surpassing their current paid social benchmarks of 6,000 conversions per month. The competitive supplement market demanded innovative strategies to cut through the noise and reach health-conscious consumers effectively.
INDUSTRY
SERVICES
- Paid Media, Social Media Marketing
PLATFORM
- Facebook Ads, Twitter Ads
TIMELINE
- 3 months
OUR STRATEGY
Strategic audience targeting and creative innovation drove unprecedented campaign performance
IMPLEMENTATION
High-quality video content and wellness-focused messaging transformed engagement rates
THE RESULTS
Record-breaking performance across all key metrics demonstrated the power of strategic paid social advertising
The campaign achieved exceptional results that far exceeded Ubiquinol's initial goals. From October through December 2022, we averaged 7,900 conversions per month, surpassing the original target of 6,000 by 32%. The cost per conversion dropped dramatically by 45% quarter-over-quarter and 34% year-over-year, demonstrating improved efficiency and targeting precision. Perhaps most impressively, we witnessed a record-breaking increase in social traffic, with clicks surging by 244% quarter-over-quarter and an astounding 403% year-over-year. This dramatic growth in engagement validated our strategic shift to video content and refined audience targeting. The success of this campaign established a new baseline for Ubiquinol's paid social performance and provided valuable insights for future marketing initiatives. Our data-driven approach and commitment to continuous optimization ensured that every dollar spent delivered maximum impact, setting the stage for sustained growth in the competitive nutritional supplement market.