Email Marketing Campaign
Real Results: Elevating Newsletter Engagement with Fruition’s Expert Email Strategies
120%
Increase in total email opens
136.5%
Rise in open rate
71%
Clickrate increase YoY
The Challenge
The ever-changing email marketing terrain presented a unique challenge for Kaneka, particularly following Apple's privacy updates, which affects the clarity of open rates. With open rates potentially misleading due to these updates, our goal is to increase the open rate for Kaneka's weekly newsletter to ensure genuine engagement. In addition, we also need to boost the newsletter's average click rate, which was trailing behind benchmarks.
INDUSTRY
SERVICES
- Email Marketing
OUR STRATEGY
A/B testing helped us unlock peak performance by revealing what truly resonated with Kaneka’s audience.
IMPLEMENTATION
A custom template with clear calls to action can lead to higher click-through rates and improve overall engagement.
THE RESULTS
Through this comprehensive approach, we significantly improved real engagement
The strategic revamp of subject lines resulted in a significant 120% increase in total email opens and a 136.5% rise in the open rate. Despite a 23.5% reduction in total emails sent due to more targeted audience segmentation and reduced social media acquisition, the newsletter's click rate experienced a substantial boost. The number of clicks grew by 40%, and the click rate increased by 71% year-over-year. Through this comprehensive approach, we overcame the challenge of inflated open rates and significantly improved real engagement, ensuring that Kaneka's newsletters received the attention and interaction needed for the success of the program.