C Lazy U
How Fruition's "Western Living" content strategy helped a luxury guest ranch achieve a 31% increase in blog traffic
31%
increase in site traffic to blog pages alone
37%
increase in unique pageviews to blog pages
59%
increase in time on page
The Challenge
C Lazy U Ranch one of Colorado's top luxury guest ranches, has been a long-term partner of Fruition. Recently, we approached them with an idea to revamp their blog content and create a new content pillar focused on "Western Living." Our goal was to help them increase their SEO traction, attract more site visitors, and raise awareness of their ranch among those interested in western and dude ranch culture. We were excited to bring this idea to the client and collaborate with them to make it a reality.
INDUSTRY
SERVICES
- Content, Blog Creation
PLATFORM
- Wordpress
OUR STRATEGY
Fruition's marketing strategy focused on creating one blog per quarter that fell into the "Western Living" category.
IMPLEMENTATION
Fruition created 2 blogs to increase page views and drive site traffic
THE RESULTS
Increased site visits and raising awareness of the C Lazy U Ranch
Fruition's marketing strategy resulted in significant improvements for C Lazy U Ranch's website. The two blogs' popularity played a crucial role in the following year-over-year wins. Fruition's focus on creating valuable and searchable content helped C Lazy U Ranch achieve its goals by increasing site visits, engagement, and awareness of their ranch. The agency's innovative approach to creating valuable and searchable content has proven to be an effective way to drive traffic and improve SEO.