Lee County Port Authority: a brand as bright as Southwest Florida
Fruition rebuilt flylcpa.com for Southwest Florida International Airport (RSW) from the brand up: a new identity, a WordPress CMS the marketing team can own, live FlyFruition flight data, and an interactive route map that replaced a static PDF.
- 11M+
- Passengers served at RSW in 2025
- 75+
- Nonstop destinations on the route map
- 15
- Air carriers serving RSW
Real-time airport data, one platform
flylcpa.com runs on FlyFruition, Fruition's real-time airport operations data platform — the same platform behind Denver International Airport and San Diego International Airport.
Live flight data
Arrivals and departures on flylcpa.com load live from the FlyFruition flights API, with airline and status filters, so travelers always see current gate, status, and baggage claim.
Interactive route map
A searchable, filterable map of every nonstop destination from Fort Myers, including upcoming seasonal routes, replacing the old static PDF.
Security wait times
The FlyFruition checkpoint feed proven at Denver International Airport with dual camera and LIDAR sensors, available on the same API RSW already uses for flights.
Live weather API
The live weather feed running at Denver and San Diego, tied directly to flight delay attribution so nothing gets double-counted, available on the same platform.
Ready for a fun, Florida-style experience
LCPA serves a vibrant Florida market of seasonal snowbirds, who migrate to Southwest Florida in the winter months, and higher-end travelers who expect a quality digital experience. Its old website left the marketing team frustrated and unable to serve those travelers well.
No usable CMS
The outdated website had no workable content management system, so admins couldn't make even basic updates or keep traveler information current.
No brand identity
LCPA had no established brand identity or visual consistency to represent the airport across its digital presence.
The wrong tone
A serious, corporate voice clashed with the fun, relaxing Florida experience that seasonal snowbirds and higher-end travelers come for.
Missing traveler tools
No parking cost estimation, no real-time flight information on the homepage, and no path to modern accessibility standards.
Drag to compare the old flylcpa.com with the new
A new brand identity and visual system
Starting from the ground up, Fruition led UX discovery, redesign, and a full web rebrand, then built an entirely new website that truly represents the welcoming, laid-back Florida experience LCPA's passengers are looking for.
A brand built from the ground up
A complete brand identity and visual system that captures the fun, colorful, playful spirit of Southwest Florida — a cheerful, approachable tone that breaks away from typical serious airport websites.
A CMS the team can own
An entirely new WordPress website with a user-friendly CMS that lets the marketing team make updates and keep content fresh without waiting on a developer.
Traveler tools, front and center
Custom development added a parking cost estimator for budget planning and a homepage flight widget for quick access to real-time arrivals and departures.
Accessible by design
Accessibility compliance was prioritized throughout the design process so every traveler can navigate the site, down to replacing a non-accessible route PDF.
A custom route map to replace a non-accessible PDF
Moving from a static PDF to an interactive route map turns a "frozen" document into a discovery tool. A PDF is out of date the moment a route changes; the map is a single source of truth for travelers.
It replaces the pinch-and-zoom of a mobile PDF with a responsive interface where travelers can filter by airline, destination type, or upcoming seasonal flights, making it easier to plan trips and see the full breadth of service from RSW.
Built for how travelers really use the site
See flylcpa.com live
Explore the redesigned site Southwest Florida travelers use every day.
A platform LCPA can grow with
Why it matters
A digital front door that feels like Southwest Florida
RSW now has a website that matches the place it serves: bright, welcoming, and easy to use, with live flight data and a route map travelers can actually explore on a phone. The marketing team can keep it current on its own, and Fruition stays on for design support, maintenance, and digital strategy.
Because flylcpa.com runs on FlyFruition, the same platform behind Denver International Airport and San Diego International Airport, RSW can add more live data, like TSA wait times and weather, without another rebuild.
Case studies you might also be interested in…
San Diego International Airport
San Diego International Airport: FlyFruition, Scaled Securely
How SAN runs FlyFruition on a secure, certified infrastructure serving 26M+ annual passengers.
Read the SAN case study
Denver International Airport
Denver International Airport: FlyFruition, Proven Secure
How DEN pioneered FlyFruition, winning the 2024 ACI Award for Best Website.
Read the DEN case studyReady to give your airport a fresh start?
See how RSW, San Diego International, and Denver International run on FlyFruition, then talk to our team about yours.