Graphic Design

Graphic design that carries your brand

Brand identity, print and digital collateral, icons, illustration, and animation — from first sketch to finished system.

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Meet our graphic designer

Lockard Simpkins turns brands into the things people see and touch: logos, brand systems, flyers, brochures, icons, and animation — design that is both beautiful and functional.

His work spans state institutions, healthcare and education brands, and behavioral-health software — rebuilding identities, designing print and digital collateral, and drawing the custom icon sets and animations that make a brand feel complete.

“I love the process of discovering what users really need and then designing solutions that exceed their expectations.”

Lockard Simpkins · Graphic Designer, Fruition

Brand and logo work

Full identity systems — the before first, then the after — built to work everywhere a mark has to live. Click any image to view it larger.

Before · Wyoming Judicial Branch — the identity the client arrived with

After · Wyoming Judicial Branch — full brand system, logo to collateral

Before · Stop Fraud Colorado — the logo the client arrived with

After · Stop Fraud Colorado — new logo and brand

Before → after · IMI Inc — from the old oval mark to the new wordmark system in three colorways

EMHWare · new brand colors, custom logos, brochures, flyers, and icons

Icons, illustration, and animation

The small work that carries a brand: custom icon sets, illustration, and motion.

Ontario International Airport · blog hero animation

Print and digital collateral

Recruitment flyers, program one-pagers, and brochures for healthcare and education clients — one row, one story. Scroll or use the arrows to browse.

Masonic Homes of California · CNA recruitment

EMHWare · brochures and flyers

Promotional catalog, designed end to end

A partner catalog for Unitek College: the cover, table of contents, and every item used for promotional purposes — swag, microsite, print materials, and digital assets.

Open the full catalog as a PDF (12 pages) →