Our team makes digital
your competitive advantage

Brad Anderson

CEO

Brad Anderson is the founder and CEO of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction. With a strong statistical background, Brad built Fruition’s SEO & SEM platform and now leads the team to continue its innovation in all digital marketing areas including Fruition’s SaaS tool set and its high client satisfaction in its Internet marketing, web development, and digital security services business units.

Brad Anderson completed his undergraduate work in Economics at the University of Colorado at Boulder, and his master’s degree in Technology Management/E-commerce at the University of Denver. His master’s thesis was on the two-pronged (consumer and provider) diffusion of elective medical technologies in North America. After earning his masters degree at the University of Denver in Technology Management, he graduated University of Denver Sturm College of Law. Brad is a member of the Colorado Bar Association and several IP technology groups.

Brad’s non uber nerd passions include cycling, dirt biking, and alpine skiing.   Brad is married and enjoys teaching his 3 grade school aged daughters how to carve GS turns.

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Drew Michael

VP Web Operations

Drew has been writing code since he was eight years old, working on his Commodore 64 computer. A graduate of Duke University with a degree in advanced computer systems, Drew recognized early on the power of dynamic, database-driven websites. After graduating from Duke, Drew started and ran two successful Internet businesses. His passion for dynamic development platforms led him to discover and master the Drupal CMS, which he has used to develop several large websites for Fortune 500 companies.

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Sara Villegas

COO

Sara is Fruition’s Chief Operating Officer. Prior to being COO she was Senior Director of Digital Marketing. Sara has rapidly risen by providing exceptional client satisfaction and exceeding the teams expectations with hiring, retention, and client satisfaction. As a young COO Sara is able to bridge gaps in generations and expectations from the youngest social media analyst to the most senior developer.

Sara is a graduate of the University of Colorado’s School of Journalism and Mass Communication. She began her professional career in the news industry before applying her storytelling skills in higher education marketing, where she found her passion utilizing social media for outreach, branding, and recruiting. Sara has spoken locally and nationally on social media marketing best practices. She loves the constantly changing world of social media, and she helps her clients win in the social sphere through conversation, engagement, and authentic content creation.

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Jim Collins

Chief Growth Officer

Jim Collins is Chief Growth Officer at Fruition, with responsibility for top client satisfaction, marketing programs and overall company growth. Prior to joining Fruition, he worked in digital marketing and sales leadership for three world renown organizations over the course of 18 years. Notable is his six years as Senior Director at LivingSocial, where he led the growth and expansion initiatives across North America.

Jim’s greatest strengths are his creativity, drive and leadership. He thrives on challenges particularly those that expand the company’s reach and ensure top client satisfaction. Jim holds a bachelor degree from the University of Colorado at Boulder, specializing in Marketing and Economics. He lives in Denver with his wife and two boys. In his free time, Jim loves to ski, hike and spend time with his family.

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David Chapman

CFO

David builds fine spreadsheets and dashboards to help manage, operate and grow Fruition. His real responsibility is Fruition’s money, making sure we bill fairly, stop the rest of the team from spending too much of it, and paying them on-time. Prior to Fruition, David was a lifelong resident (19 years) at RubinBrown, a CPA firm headquartered in Saint Louis, where he did taxes, audits, and assisted in technology projects. Being from Saint Louis of course means his interest in baseball and the Saint Louis Cardinals is the only thing he really brought from there.

David and his wife Kari moved to downtown Denver in the spring of 2011, where they have taken advantage of all the things Colorado such hiking, biking (adding mountain biking), triathlons, fly fishing and David has even tried to pick up skiing. Their non-adventurous cat Puffin just roams the house looking for new boxes.

David holds multiple degrees including a Master of Information Management from Washington University in St. Louis, Missouri, a Master of Science in Accountancy, Southern Illinois University at Edwardsville, Illinois, and a Bachelor of Science in Actuarial Science, University of Illinois Urbana/Champaign, Illinois.

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Anca Bradley

Director of Digital Marketing

With more than 7 years of experience developing and managing KPI driven campaigns, Anca’s expertise lies in conceptualizing and implementing comprehensive online marketing campaigns to reflect and satisfy the underlying intent of visitors’ search behavior for both B2C and B2B businesses.

In her free time, Anca practices Karav Maga and enjoys the outdoors through whitewater rafting adventures and mountain hikes. She also writes for several outlets including entrepreneur.com and business.com

Guilty pleasure: UFC Fights

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Jonathan Mills

Vice President of Digital Strategy

As president of Allied Veneer, Jonathan worked with Fruition to successfully implement Internet marketing practices, to increase traffic to their website, and ultimately, to grow revenue. Jonathan ran the business for six years before selling the company to a competitor, and he recognized Fruition’s work as being critical to the sale.

Jonathan saw firsthand the incredible return on his investment, and he decided to join the team at Fruition as VP of Digital Strategy. He notes, “I know Fruition can deliver a measurable return on investment for small- to medium-sized businesses, and I look forward to helping these companies capitalize on the opportunity.” Jonathan is a graduate of the University of Colorado at Boulder.

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Christy Anderson

General Counsel

Christy joined Fruition in 2014 as General Counsel. Prior to joining Fruition, she was in private practice for eleven years, most recently as Senior Counsel at Bryan Cave LLP, serving as a member of its Litigation and Intellectual Property Client Service Groups. Christy has worked on and or been published in matters related to trade secret, non-competes, non-solicitation agreements, and software licensing. Christy handles Fruition’s client agreements, employment and contractor agreements, trademark enforcement and licensing, patent submissions, and other HR and legal matters.

Christy received her undergraduate degree in Political Science and Economics from Elmhurst College, and subsequently graduated from University of Colorado School of Law. After law school she clerked for Judge James P. Jones in the U.S. District Court, Western District of Virginia. In her free time, Christy enjoys spending time with her husband and three daughters.

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Chance Carlin

Technical Sales Engineer

Chance possesses the unique combination of a strong business acumen and an aptitude for creative thinking. After spending a few years in mortgage sales, he went back to school to pursue his passion for design and web development. He earned a BA in Graphic Design & Interactive Media and began a diverse freelance career in video production, graphic design, and web development before joining the Fruition team. He is responsible for overseeing web development projects across all CMS platforms and has a particular talent for developing successful e-commerce sites with Magento. He’s also the resident video production expert, leading the video and animation team from initial concept to final export of exceptional client videos.

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Nathan Winter

Senior UX Designer

Nathan Winter has been crafting both tactile and digital experiences such as magazines, websites and mobile apps for a little over a decade. He attended the University of Wisconsin-Stout where he received a BFA in Graphic Design, lived in the Northern Virginia area for 8 years and most recently relocated to Colorado. When he’s not glued to his computer screen, Nathan can be found golfing, biking, playing classic coin-operated arcade games or attending a local concert.

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John Aiello

Client Engagement Specialist

John joined the Fruition team in September of 2017. As part of the client engagement team, John is responsible for expanding Fruition’s core business and ensuring that companies across the country and world are aware of and able to utilize Fruition’s wide ranging expertise to their competitive advantage.

His time spent building a business development team in the Saas industry has given John the experience to connect with a variety of organizations and continue to drive engagement with top prospects. While away from his desk, John spends his time in the mountains as much as possible, whether its rock climbing, snowboarding or any other adventure he can get his hands on.

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Lynne Craig

Director of Business Development

Since starting her career at an island resort in Florida, then making stops at TransUnion, ChoicePoint Precision Marketing, Miles Media, Wiland, and now Fruition, Lynne has more than 15 years of experience in business development and account management.

Working with her clients to promote their brands and deliver customers through a variety of media channels, this self-proclaimed data geek is passionate about putting data-driven digital marketing solutions to work for her clients. She also has an innate ability to pro-actively identify solutions that address the needs of our partners and internal teams.

Prior to Fruition, Lynne worked with clients such as Country Financial Insurance, Ann Taylor, Endurance Warranty, Hyatt and multiple travel destinations – such as New Orleans CVB, San Francisco Travel, Choose Chicago, Colorado Tourism Office, and Visit Seattle.

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Erica Grimaldi

Technical Project Manager

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Tony Diaz

Video Editor and Web Admin

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Walter Funke

User Experience Designer

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Sam Gaard

Drupal Developer

Sam Gaard is a designer turned programmer. Growing up with an artistic background, he was intrigued by puzzles and games which transitioned well into programming and his current role as a Web Developer at Fruition. Working primarily on Drupal projects, Sam uses his strong eye for design to develop user friendly interfaces. Sam studied design in his hometown of Minneapolis, MN.

He currently lives in Boulder, and when he isn’t programming or developing Drupal websites, you can find him hiking, biking, or doing CrossFit.

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Lori Gutierrez

Office Manager

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Sam Jennings

System Administrator

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Jon Jordan

Drupal Developer

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Shae Khan

Social Media Manager

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Courtney Miller

SEO & PPC Account Manager

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Derek Miller


Associate Account Manager

Derek Miller is a member of the digital marketing team at Fruition, and is responsible for driving successful, engaging, and measurable SEO & Paid Search campaigns.

When he’s not working, you can find him on the ice rink playing hockey, strumming his guitar, or exploring Denver for live music and bookshops.

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Peter McCarthy

Senior Technical Project Manager

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Aaron Scofield

Web Admin

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Jon Shah

Client Engagement Specialist

A recent transplant to Denver, Jon joined the Fruition team in August 2017. A part of the client engagement team, Jon is responsible for expanding Fruition’s core business and ensuring that companies across the country and world are aware of and able to utilize Fruition’s wide ranging expertise to their competitive advantage.

Having moved from Rochester, NY, Jon comes from a background in business development and sales in a range of verticals including medical, telecommunications, and automotive. In his free time, Jon enjoys spending time with his fiancé, Cassie, and their pug, Michelle Pancakes, and exploring their new home in the mile high city.

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Ben Smith

Researcher

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Jeff Williams

SEO Project Manager

Jeff is a senior member of the Fruition SEO team, and he works on competitive SEO projects for clients in diverse fields. Jeff is an endurance athlete who runs marathons and embarks on 24-hour mountain biking excursions, and he’s also an avid rock/ice climber. He holds a Master’s degree in Internet Marketing.

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