Our team makes digital
your competitive advantage

Brad Anderson

CEO

Brad Anderson is the founder and CEO of Fruition. Brad’s focus is supporting Fruition’s team to enable sustainable growth and excellent client satisfaction. With a strong statistical background, Brad built Fruition’s SEO & SEM platform and now leads the team to continue its innovation in all digital marketing areas including Fruition’s SaaS tool set and its high client satisfaction in its Internet marketing, web development, and digital security services business units.

Brad Anderson completed his undergraduate work in Economics at the University of Colorado at Boulder, and his master’s degree in Technology Management/E-commerce at the University of Denver. His master’s thesis was on the two-pronged (consumer and provider) diffusion of elective medical technologies in North America. After earning his masters degree at the University of Denver in Technology Management, he graduated University of Denver Sturm College of Law. Brad is a member of the Colorado Bar Association and several IP technology groups.

Brad’s non uber nerd passions include cycling, dirt biking, and alpine skiing.   Brad is married and enjoys teaching his 3 grade school aged daughters how to carve GS turns.

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Melanie Davidson

President

Melanie serves as President & COO at Fruition. She is responsible for guiding digital marketing capabilities, business development, client satisfaction and web development.

Prior to joining Fruition, Melanie was the Vice President of Digital Strategy for many of Merkle’s digital clients including Under Armour, Exclusive Resorts & TD Bank. She also led operations for Merkle’s digital strategy practice and built out Merkle’s email capability.

Melanie has a 18 year consumer marketing background that includes customer experience optimization, direct response marketing, digital marketing, customer and digital strategy. Melanie has extensive experience in developing digital programs that both enhance the customer experience and drive performance and ROI.

In her spare time, she is a strong social advocate and impact investor focused on supporting organizations and entrepreneurs that are dedicated to poverty alleviation, food stability and economic security. Melanie is also a foundation board member for Excelsior Youth Foundation helping rehabilitate underprivileged youth who are victims of trauma and abuse and is on the advisory council of Blueflower Action, an initiative that supports women, especially women of color, running for office in Colorado. Melanie has a B.B.A in Marketing from Temple University is an avid runner, snowboarder, traveler and is based out of Denver, CO with her husband and two school aged children.

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David Chapman

CFO

David builds fine spreadsheets and dashboards to help manage, operate and grow Fruition. His real responsibility is Fruition’s money, making sure we bill fairly, stop the rest of the team from spending too much of it, and paying them on-time. Prior to Fruition, David was a lifelong resident (19 years) at RubinBrown, a CPA firm headquartered in Saint Louis, where he did taxes, audits, and assisted in technology projects. Being from Saint Louis of course means his interest in baseball and the Saint Louis Cardinals is the only thing he really brought from there.

David and his wife Kari moved to downtown Denver in the spring of 2011, where they have taken advantage of all the things Colorado such hiking, biking (adding mountain biking), triathlons, fly fishing and David has even tried to pick up skiing. Their non-adventurous cat Puffin just roams the house looking for new boxes.

David holds multiple degrees including a Master of Information Management from Washington University in St. Louis, Missouri, a Master of Science in Accountancy, Southern Illinois University at Edwardsville, Illinois, and a Bachelor of Science in Actuarial Science, University of Illinois Urbana/Champaign, Illinois.

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Drew Michael

VP Web Operations

Drew has been writing code since he was eight years old, working on his Commodore 64 computer. A graduate of Duke University with a degree in advanced computer systems, Drew recognized early on the power of dynamic, database-driven websites. After graduating from Duke, Drew started and ran two successful Internet businesses. His passion for dynamic development platforms led him to discover and master the Drupal CMS, which he has used to develop several large websites for Fortune 500 companies.

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Jonathan Mills

Vice President of Digital Strategy

As president of Allied Veneer, Jonathan worked with Fruition to successfully implement Internet marketing practices, to increase traffic to their website, and ultimately, to grow revenue. Jonathan ran the business for six years before selling the company to a competitor, and he recognized Fruition’s work as being critical to the sale.

Jonathan saw firsthand the incredible return on his investment, and he decided to join the team at Fruition as a Senior Marketing Consultant. He notes, “I know Fruition can deliver a measurable return on investment for small- to medium-sized businesses, and I look forward to helping these companies capitalize on the opportunity.” Jonathan is a graduate of the University of Colorado at Boulder.

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Todd Atkins

Account Director

Todd brings a passion for emerging technology from a wide range of industries, including telephony, quality engineering, software, outdoor recreation, education, construction management, and technology consulting. He thrives on tackling the toughest projects. Todd is an engineering graduate from Iowa State University and holds a PMP certification.

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Alex Baker

Developer

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Chance Carlin

Technical Sales Engineer

Chance possesses the unique combination of a strong business acumen and an aptitude for creative thinking. After spending a few years in mortgage sales, he went back to school to pursue his passion for design and web development. He earned a BA in Graphic Design & Interactive Media and began a diverse freelance career in video production, graphic design, and web development before joining the Fruition team. He is responsible for overseeing web development projects across all CMS platforms and has a particular talent for developing successful e-commerce sites with Magento. He’s also the resident video production expert, leading the video and animation team from initial concept to final export of exceptional client videos.

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Lynne Craig

Director of Business Development

Since starting her career at an island resort in Florida, then making stops at TransUnion, ChoicePoint Precision Marketing, Miles Media, Wiland, and now Fruition, Lynne has more than 15 years of experience in business development and account management.

Working with her clients to promote their brands and deliver customers through a variety of media channels, this self-proclaimed data geek is passionate about putting data-driven digital marketing solutions to work for her clients. She also has an innate ability to pro-actively identify solutions that address the needs of our partners and internal teams.

Prior to Fruition, Lynne worked with clients such as Country Financial Insurance, Ann Taylor, Endurance Warranty, Hyatt and multiple travel destinations – such as New Orleans CVB, San Francisco Travel, Choose Chicago, Colorado Tourism Office, and Visit Seattle.

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Sara Villegas

Senior Director of Digital Marketing

Sara is Fruition’s Senior Director of Digital Marketing and is a graduate of the University of Colorado’s School of Journalism and Mass Communication. She began her professional career in the news industry before applying her storytelling skills in higher education marketing, where she found her passion utilizing social media for outreach, branding, and recruiting. Sara has spoken locally and nationally on social media marketing best practices. She loves the constantly changing world of social media, and she helps her clients win in the social sphere through conversation, engagement, and authentic content creation.

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Christy Anderson

General Counsel

Christy joined Fruition in 2014 as General Counsel. Prior to joining Fruition, she was in private practice for eleven years, most recently as Senior Counsel at Bryan Cave LLP, serving as a member of its Litigation and Intellectual Property Client Service Groups. Christy has worked on and or been published in matters related to trade secret, non-competes, non-solicitation agreements, and software licensing. Christy handles Fruition’s client agreements, employment and contractor agreements, trademark enforcement and licensing, patent submissions, and other HR and legal matters.

Christy received her undergraduate degree in Political Science and Economics from Elmhurst College, and subsequently graduated from University of Colorado School of Law. After law school she clerked for Judge James P. Jones in the U.S. District Court, Western District of Virginia. In her free time, Christy enjoys spending time with her husband and three daughters.

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Zan Barnett

Production Designer

Zan has a Bachelors and Master’s degree in Graphic and Interactive Design and now applies his well-honed skills as a Production Designer at Fruition. He specializes in branding, typography, illustration and web design. Zan makes it a priority to fully understand the visual brand of clients so he can accurately portray their message in a consistent and eye-catching way.

Zan pays close attention to changing design trends with a keen eye for emerging technology so he can always offer clients and their customers the best in visual marketing and user experience.

When he’s not creating a visual marketing masterpiece Zan can be found enjoying the outdoors, chilling hard and listening to a lot of hip hop. He also has a deep, if odd, passion for inventions and magnets.

Guilty Pleasure: Endless brunch mimosas.

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Anca Bradley

Assoc. Director of Search Marketing

When Anca moved from Miami to Denver, she brought with her not only a love of the outdoors but an enthusiasm for SEO. Aggressively pursuing a career in digital marketing, Anca has developed an expertise in conceptualizing and implementing comprehensive online marketing campaigns. With years of experience spanning various industries, Anca confidently leads companies through best practice and optimization exercises to maximize their SEO and Brand Management efforts and provide real results. Anca started her career in the hospitality industry, putting major emphasis on conversion optimization campaigns, local SEO, event promotion and brand growth for several major hotels in the Fort Lauderdale area.

In her free time, Anca practices Karav Maga and enjoys the outdoors through whitewater rafting adventures and mountain hikes. She also writes for several outlets including entrepreneur.com and business.com

Guilty pleasure: UFC Fights

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Bianca Cadloni

Social Media Account Manager

Bianca is a graduate of the University of Northern Colorado, where she earned a double B.A in Journalism and Communications, with an emphasis in Public Relations and Advertising. She arrived at Fruition with a bevy of social media experience under her belt. She has worked with local and national clients, both on product and agency side. She enjoys creating, executing and managing social strategies and campaigns for her clients. Bianca loves the digital landscape, and is always reading up on the latest trends in online marketing. When she isn’t crafting strategies in 140 characters or less, she is paying homage to her second passion: music journalism.

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Sam Carlson

Digital Coordinator

Sam Carlson moved to Denver in September 2014 from central Wisconsin. He has a background in PHP web development and C# application programming. He started with Fruition as a website administrator but eventually moved into the Digital Coordinator role.

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Tony Diaz

Video Editor and Web Admin

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Sam Gaard

Drupal Developer

Sam Gaard is a designer turned programmer. Growing up with an artistic background, he was intrigued by puzzles and games which transitioned well into programming and his current role as a Web Developer at Fruition. Working primarily on Drupal projects, Sam uses his strong eye for design to develop user friendly interfaces. Sam studied design in his hometown of Minneapolis, MN.

He currently lives in Boulder, and when he isn’t programming or developing Drupal websites, you can find him hiking, biking, or doing CrossFit.

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Sam Jennings

System Administrator

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CJ Johnson

Director of Project Management

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Jon Jordan

Drupal Developer

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Jamie Saine

Content Marketing Manager

Jamie started as a print journalist covering the news and arts & entertainment sectors before transitioning her talents into a successful career in content marketing. The breadth and depth of skills and knowledge Jamie gained as a journalist allow her to tackle content in any industry in a way that will meaningfully resonate with prospective leads and generate conversions. Having worked for SaaS startups in Boston and Denver, Jamie specializes in corporate message branding, marketing content development and content optimization. Creating content marketing strategies, optimized web copy, robust content resource centers, email nurturing campaigns and industry-specific blogs are all in her repertoire. Jamie has a strong understanding of content marketing best practices and constantly has her ear to the ground for new techniques and trends to test with an eye toward increasing brand reputation and conversions at every point of the sales funnel.

When Jamie’s away from the computer she enjoys exploring new bars and restaurants with her husband and friends, good old-fashioned game nights and cheering on New England sports teams. She is not a fan of the Oxford comma.

Guilty Pleasure: Bad sci-fi movies

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Dan Seibert

Director of Development and Infrastructure

Dan joined Fruition with Fruition’s acquisition of DS2 Hosting which Dan founded. Dan is Fruition’s Director of Development and Infrastructure. He dreams about fun ways to setup autoscaling across multiple cloud and hybrid cloud infrastructures. Dan is an expert at scaling complex Magento sites using Angular.js and other fun tools.

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Ashley Simon

Project Manager

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Andrew Slagh

Developer

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Ben Smith

Researcher

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Scott Taylor

Developer

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Chris Tomeo

Creative Director

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Jeff Williams

SEO Project Manager

Jeff is a senior member of the Fruition SEO team, and he works on competitive SEO projects for clients in diverse fields. Jeff is an endurance athlete who runs marathons and embarks on 24-hour mountain biking excursions, and he’s also an avid rock/ice climber. He holds a Master’s degree in Internet Marketing.

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Nathan Winter

UX Designer

Nathan Winter has been crafting both tactile and digital experiences such as magazines, websites and mobile apps for a little over a decade. He attended the University of Wisconsin-Stout where he received a BFA in Graphic Design, lived in the Northern Virginia area for 8 years and most recently relocated to Colorado. When he’s not glued to his computer screen, Nathan can be found golfing, biking, playing classic coin-operated arcade games or attending a local concert.

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Patrick Yuan

Account Manager

Patrick is a search engine marketing enthusiast with over 6 years of agency experience. He geeks out on bringing traffic to websites, analyzing data, and optimizing the conversion process. He specializes in bringing a positive Return on Ad Spend in paid search but also has extensive experience in organic search. Patrick is a rare Colorado native who attended CU Boulder.  You can find him at any number of music venues listening to his favorite bands, playing soccer, or winning free beers at trivia.

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Lauren Zandstra

Developer

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