San Diego International Airport: FlyFruition, scaled securely to a second gateway
SAN runs FlyFruition — Fruition's real-time airport operations platform — on top of a rebuilt, WCAG-compliant WordPress site serving more than 26 million annual passengers. One secure, certified platform for security wait times, flight data, weather, wayfinding, and emergency readiness.
- 26M+
- Annual passengers served
- +27.2%
- Active user growth YoY
- WCAG 2.2 AA
- Accessibility standard
Real-time airport operations, one platform
SAN runs FlyFruition, Fruition's real-time airport operations platform, to aggregate live data across security, flights, weather, and wayfinding into a single source of truth — the same platform trusted at Denver International Airport.
Security wait times
Checkpoint wait-time feeds flow into the FlyFruition dashboard, with live display on the website rolling out as checkpoint coverage completes.
Arrivals & departures
Real-time flight feed ingestion with airline management, so status is always accurate — no manual updates.
Live weather API
A configurable live weather feed tied directly to flight delay attribution, so nothing gets double-counted.
Interactive route maps
Point-of-interest data connected to an interactive terminal map, so travelers can wayfind to gates, dining, and shops in real time.
Emergency status site
A pre-configured emergency overlay that can override the homepage instantly during severe weather, security incidents, or an outage.
Infrastructure other airports can trust
FlyFruition runs on the same certified, monitored infrastructure across every airport Fruition serves.
Certified team
Built and operated by a SOC 2 Type II and ISO 27001-certified team — the same standard applied across every Fruition-hosted airport.
Cloud infrastructure
FlyFruition runs on Fruition Cloud Hosting across Google Cloud and DigitalOcean U.S. regions, with an orchestration layer handling routing, caching, failover, and rate limiting.
Built for peak days
Automated scaling and a 99.99% uptime SLA keep the platform steady on the busiest travel days, not just average ones.
Always-on failover
A pre-configured emergency status page is ready to take over instantly if the primary site goes down — a safety net built into the platform, not bolted on.
A digital front door that no longer matched the city behind it
SAN is the busiest single-runway commercial airport in the United States, welcoming more than 26 million passengers a year. With New Terminal 1 Phase 1A opening in September 2025, the airport needed a digital experience worthy of its reputation as a premier Southern California gateway — and four problems stood in the way.
An outdated CMS
Routine content updates were nearly impossible for staff, leaving time-sensitive traveler information stale.
Fragmented properties
Three separate microsites — ambassadors.san.org, arts.san.org, and newt1.com — ran on inconsistent design systems, confusing visitors and splitting the brand.
Buried essentials
Convoluted information architecture hid flight status, parking, and security information under unnecessary content layers.
A mobile majority, underserved
With 70% of traffic on mobile devices, the experience lagged where travelers needed it most.
Drag to compare the old san.org with the new
One platform, every audience
Fruition delivered the project entirely in-house over eight months, from discovery on January 29, 2025 to launch on September 23, 2025, timed to the Terminal 1 grand opening with its 19 new gates, local dining, and new parking.
Replatform and consolidate
A custom WordPress build with 12 templates and 40+ content blocks replaced the legacy CMS. Three microsites folded into san.org, with role-based permissions and Azure AD single-sign-on putting content back in the hands of non-technical staff.
Put traveler tools front and center
Live flight data with watch-flight functionality, parking reservations, and enhanced dine-and-shop discovery moved from buried pages to the homepage, where travelers actually look. Security checkpoint wait times are integrated in the FlyFruition dashboard, with public-site display rolling out as checkpoint coverage completes.
Align the brand with the new terminal
An updated digital design system built on SAN's refreshed brand reflects the modern, vibrant character of America's Finest City and matches the physical transformation underway in the new Terminal 1.
Before You Go: trip planning in one step
The Before You Go widget helps travelers prepare with confidence. Select an airline, and the tool dynamically surfaces the correct terminal and available parking options — no page-hunting required.
By connecting airline data with parking availability and advance reservations, the widget reduces pre-travel uncertainty and helps passengers arrive prepared, park closer to their terminal, and move through the airport more smoothly.
Built for everyone, verified against the latest standards
SAN is committed to an inclusive digital experience for all visitors, including people with disabilities. The site was designed and developed from the ground up against WCAG 2.2 Levels A and AA and Section 508, then validated through automated scanning and hands-on testing across the assistive technologies real users depend on.
Fruition delivered a Voluntary Product Accessibility Template (VPAT) among the final deliverables, with specialized verification subcontracted to AccessiBe.
See the new san.org in action
See san.org live
Explore the redesigned site travelers use every day.
Measuring success
The redesigned site launched September 23, 2025, coinciding with the opening of New Terminal 1 Phase 1A. Comparing October 1, 2025 through August 1, 2026 against the same period a year earlier shows measurable gains across traffic, navigation efficiency, and engagement with key passenger services.
1,950,619 vs. 1,534,030 year over year
2,633,449 vs. 2,119,301 year over year
1,362,811 vs. 702,055 — the homepage as the primary gateway
Users more than doubled — stronger brand presence and awareness
The second most-visited section, 12.2% of all page views
Mobile users grew 21.1% year over year, validating the mobile-first design
A modern, maintainable platform
Why it matters
One airport, one secure platform, one source of truth
SAN now runs its entire public digital presence — and its real-time operations data — on one platform instead of several disconnected systems. Passengers get live flight, weather, and wayfinding information from a single source of truth — with security checkpoint wait times integrated in the platform and rolling out to the public site — backed by a pre-configured emergency site ready to take over if the primary one ever goes down.
For airports evaluating FlyFruition, SAN is proof it scales beyond its first deployment: the same certified, monitored infrastructure running at Denver International Airport now runs America's Finest City's gateway too.
Case studies you might also be interested in…
Denver International Airport
Denver International Airport: FlyFruition, Proven Secure
How DEN pioneered FlyFruition — the same real-time operations platform SAN runs — winning the 2024 ACI Award for Best Website.
Read the DEN case studyConsidering FlyFruition for your airport?
See how SAN and Denver International Airport run real-time operations securely on Fruition's platform, then talk to our team about yours.