SEO Strategies in the Age of AI: Adapting to Change
SEO Strategies in the Age of AI: Adapting to Change
”Generative AI is a great tool. It’s not going away.”
~Patrick Scott, Lead SEO Strategist at Fruition
With over 8 years of SEO experience, Patrick has worked both in-house and as a freelancer, collaborating with a wide range of clients. He excels at driving qualified, lead—and sales-ready traffic, making a genuine difference for the businesses he supports. His blend of analytical skills and creative strategies makes him a vital part of the Fruition team, and for the clients he supports.
In this webinar, Patrick discusses AI’s transformative impact on SEO and digital marketing strategies. He covers the fundamentals of generative AI and large language models, their influence on search engines, and the importance of effectively adapting strategies to leverage AI. The conversation highlights actionable strategies for SEO professionals and digital marketers, emphasizing the need for personalized content and continuous improvement in a rapidly evolving landscape.
”Search engines will favor pages that directly answer queries.”
Here are a few key takeaways from his SEO webinar:
- Content creation and optimization are key areas for AI application.
- Search engines are prioritizing user intent and conversational queries.
- AI can enhance customer interactions through chatbots.
- The role of SEO professionals is evolving towards strategic oversight.
- Voice search and conversational queries are on the rise.
- Using AI for content personalization can improve engagement.
Interested to learn more about the Search Generative Experience (SGE) and its impact on SEO? Scroll down and check out the full video below!
Video Table of Contents
00:00 Introduction to AI and SEO
05:36 The Impact of AI on Search Engines
09:42 Personalized AI Search and User Experience
12:53 Content Generation and Optimization with AI
15:55 Future Trends in AI and SEO
19:25 Actionable Strategies for SEOs and Marketers
26:00 Practical Steps for Implementation and Continuous Improvement
32:04 Staying Informed in a Rapidly Evolving Landscape
Google’s Search Generative Experience (SGE) Video
Hosted by: Lynne Craig and Patrick Scott
Recorded on: 10/2/24
Have a burning SEO Question?
We’re here to help you navigate the ever-changing world of SEO! Whether you have specific questions or need tailored SEO strategies, Patrick is ready to assist you.
