# "Generative AI is a great tool. It's not going away."  
 _~Patrick Scott, Lead SEO Strategist at Fruition_

With over 8 years of SEO experience, Patrick has worked both in-house and as a freelancer, collaborating with a wide range of clients. He excels at driving qualified, lead—and sales-ready traffic, making a genuine difference for the businesses he supports. His blend of analytical skills and creative strategies makes him a vital part of the Fruition team, and for the clients he supports.
 
In this webinar, Patrick discusses AI's transformative impact on SEO and digital marketing strategies. He covers the fundamentals of generative AI and large language models, their influence on search engines, and the importance of effectively adapting strategies to leverage AI. The conversation highlights actionable strategies for SEO professionals and digital marketers, emphasizing the need for personalized content and continuous improvement in a rapidly evolving landscape.

## "Search engines will favor pages that directly answer queries." 

Here are a few key takeaways from his SEO webinar: 
- Content creation and optimization are key areas for [AI application](https://fruition.net/blog/ai-prompts-for-seo).
- Search engines are prioritizing user intent and conversational queries.
- AI can enhance customer interactions through chatbots.
- The role of SEO professionals is evolving towards strategic oversight.
- Voice search and conversational queries are on the rise.
- Using AI for content personalization can improve engagement.

Interested to learn more about the **Search Generative Experience (SGE) and its impact on SEO**? Scroll down and check out the full video below!

**Video Table of Contents**

<a href="https://youtu.be/CUxQrADHNss" target="_blank" rel="noopener noreferrer">00:00 </a>Introduction to AI and SEO<br>
<a href="https://youtu.be/CUxQrADHNss&t=5m36s" target="_blank" rel="noopener noreferrer">05:36 </a>The Impact of AI on Search Engines<br>
<a href="https://youtu.be/CUxQrADHNss&t=9m42s" target="_blank" rel="noopener noreferrer">09:42 </a>Personalized AI Search and User Experience<br>
<a href="https://youtu.be/CUxQrADHNss&t=12m53s" target="_blank" rel="noopener noreferrer">12:53 </a>Content Generation and Optimization with AI<br>
<a href="https://youtu.be/CUxQrADHNss&t=15m55s" target="_blank" rel="noopener noreferrer">15:55 </a>Future Trends in AI and SEO<br>
<a href="https://youtu.be/CUxQrADHNss&t=19m25s" target="_blank" rel="noopener noreferrer">19:25 </a>Actionable Strategies for SEOs and Marketers<br>
<a href="https://youtu.be/CUxQrADHNss&t=26m" target="_blank" rel="noopener noreferrer">26:00 </a>Practical Steps for Implementation and Continuous Improvement<br>
<a href="https://youtu.be/CUxQrADHNss&t=32m4s" target="_blank" rel="noopener noreferrer">32:04 </a>Staying Informed in a Rapidly Evolving Landscape<br>

Google’s Search Generative Experience (SGE) Video

Hosted by: Lynne Craig and Patrick Scott

Recorded on: 10/2/24

<iframe width="840" height="423.50" src="https://www.youtube.com/embed/CUxQrADHNss?si=tP_2l76edf2UzLcd" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>

### Have a burning SEO Question?

We're here to help you navigate the ever-changing world of SEO! Whether you have specific questions or need tailored [SEO strategies](https://fruition.net/services/seo-services), Patrick is ready to assist you.

<a class="btn btn-primary" style="font-size: 17px;" href="/contact">Chat with Patrick! </a>

Discover how AI transforms SEO with Patrick Scott, Lead SEO Strategist at Fruition. Learn actionable strategies to boost search rankings and drive qualified traffic.

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Strategy & Research

Digital Marketing

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Strategies for SEO in the Age of AI

Patrick Scott

Lynne Craig

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