Video content is all the rage right now, and for good reason. Video makes up over 80% of all traffic online. Companies which utilize video effectively in their larger marketing content plan can see huge gains in time on page, engagement, and ultimately, conversions. But how can you make your brand’s video strategy work for you? Three little words: Search Engine Optimization (SEO). Related: 2021 Year in Review: SEO Trends Here’s how to implement a great SEO strategy for your business’s video content. 

## Why SEO Matters for Video Content
Just like with on-page content, SEO should always be a part of a strategic YouTube or video campaign. With the way YouTube and its algorithms work, what you title your video and  the keywords used in that the keywords used in your video description or in your video tags, will be very important for SEO. You’ll want to make sure these terms all incorporate high-ranking keywords. 

## Tips for Creating SEO-Friendly Video Content
### 1. Use Smart Keyword Research Methods
Keyword research is super important for video, not only in terms of actually typing out relevant keywords into the crawled features of videos. Keyword research is also important for video SEO because it can help you answer crucial content-directing questions like: 
- What are people looking for?
- What type of information do our users have? 
- What type of information do our users want?
- What type of problems do our users have? 
- How can they find solutions to these problems?
The answers to these questions are all great video ideas that, for any business or brand, can lead to relevant, useful, and high-ranking content. YouTube gets hundreds of millions or billions of searches each day every month. So there's just so much potential visibility there for your product or business, if you do SEO correctly. 
### 2. Use the Right SEO Tools
When you're planning an SEO strategy for your video campaign for your brand, you can use the same SEO tools as you do for other types of content, like SEMrush or Ahrefs, but there are also video-specific SEO tools to check out, as well. TubeRanker, for instance, looks specifically at SEO for videos on YouTube. But the best way to make sure you’re optimizing your videos for SEO correctly is to use a nice blend of SEO tools, competitor research, online search engine research on your subject matter, and compelling writing. 
### 3. Make an SEO-Rich Content Plan
Build out a content strategy that centers both general and specific subjects of interest to your  planning out your content calendar around high-ranking keywords and popular subjects, making sure to fill out all video meta descriptions effectively, and choosing optimal related videos. 
### 4. Optimize Your Video Length for SEO
You’ll also want to be sure that your videos are optimized in terms of time-span. The length of your videos can directly affect your viewer’s engagement, and higher engagement—more likes, more views, more subscribers—helps video rank more highly on YouTube and other video platforms. Unlike on social media platforms like Instagram and TikTok, YouTube videos should average between two and five minutes in order to do very well. Depending on your audience, you can even upload videos of up to 10 minutes long, so long as your content is useful and engaging. No matter what your industry, you’ll want to make your videos at least 2 minutes long, since YouTube rank signals include “time on video,” a metric similar to “time on page” for blogs. 
### 5. Consider Your Site Speed When Uploading Video
When it comes to where to upload your brand’s videos, you can pop them directly into your company’s YouTube page. YouTube handles all the technical aspects of your videos’ SEO for you on the back-end, so there’s no need to worry about that. If your site speed can handle it, try embedding the videos in blogs containing pertinent, useful information. If you find that your site is having a hard time loading with the video embedded, try linking out to your video instead.   Read more: 4 Ways to Improve Your Site Speed No matter what your company’s video content looks like, these are some of the best practices surrounding video SEO. If you need help creating a video content strategy for your company, contact our expert marketing team today!
[Get help with your video seo](https://fruition.net/contact).

Video is a powerful tool for engaging with your brand’s audience, but you might not be using its full potential. Check out our SEO tips for video content.

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5 Tips for Creating SEO-Friendly Video Content

There’s no doubt that location-based search is evolving. Not only are people using mobile search more than ever, but the tools people use to search are also changing, especially when it comes to finding services, products, food, or locations near them. Now, people are increasingly using the Google Maps Tool on mobile and desktop to research the things near them instead of strictly finding directions to a predetermined location or service.

For example, people use Google Maps to search for “food near me” or “doctor near me” instead of the traditional Google search engine. According to Google, these types of searches are increasing across every industry by about 200 to 250%. This increase in volume, combined with Google Maps taking up a large area on many regular Search Engine Results pages, means it’s critical to ensure your business is optimized to appear in regular search results and Google Maps. Read on for our best practices and tips for making sure your business doesn’t miss out on these valuable searches!

## Stay Organized
If your business has multiple locations in your Google My Business (GMB) account, it can often be pretty confusing to keep track of hours, addresses, and locations. We find maintaining an external list with accurate information and consistent naming conventions can eliminate some of that confusion by giving you the ability to regularly cross-check and update outdated information. Keeping an external list can also make reporting easier, so you can understand which locations are performing well and which need some more love. To organize your multi-location business, the “labels” that Google allows on individual listings are a great place to get started. These are only visible to you, not users looking for your business.

## Be One Step Ahead For The User Experience
Ensuring that your GMB information is accurate is critical to gaining new customers and winning the loyalty of returning visitors. Imagine yourself as the user – how would you feel if you showed up to a business that is actually closed when the information you found online said that it was open? To avoid causing a negative customer experience, make sure you:

1. Keep your business hours up to date
2. Don’t forget to add holiday closures (Google won’t do it automatically!)
3. Have the correct phone number
4. Include your business logo
5. Provide a business category

## Be Active
If people can see your business is active online, they’ll feel confident that you are a valid, open, business. Boasting your company’s expertise or providing more information about your business may be the tipping point for someone to choose you over someone else. A couple great ways to do this are:
1. Sharing Google Posts for recent blogs or press releases
2. Adding images (customers will likely do this, but it helps to have your own images to highlight what you want visitors to know about your business)

## Include A Full Business Description
This is a great, prominent, place to include a statement about your business and what you do. Someone might not have been looking for “best pad thai” when they searched for “asian food near me,” but if they really like pad thai, your listing will probably jump out to them over the others. This same thought applies across all industries and services. To determine what’s appropriate and accepted by Google for your business’ description, read Google’s guidelines for accepted content.

## Add Your Services, Products, & Menus
As Google Maps has become more popular, Google has rolled out several new places to list information. This includes comprehensive lists for services, products, and menus that people can view right within the business listing. Including your business’s information here is very important, especially if your competitors are telling users upfront that they have come to the right place. The more information you can provide on your business’ services, products, or menus, the better.

## Now, Stay On Top Of Your Progress
Be aware of your traffic and if any of your listings have user-implemented changes – this information can highlight weak spots and give you insight into how to improve your listings even further. To monitor your GMB account, try these methods:

1. Establish a cadence for validating updates from users
2. Use the Google-provided insights to track interactions
3. Add UTM tags to the website URL to track how much traffic comes from the landing page versus the Google Map listing

Learn practical methodologies to enhance your small business's Google My Business account. Reach more people, outperform your competitors, and dominate local search results.

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Boost Local Search Visibility with Google My Business Strategies

Google's most recent broad core update, released in October 2023, has sent waves through the SEO and digital marketing industry. This update, like its predecessors, serves as a stark reminder of the constant and crucial need to stay updated with Google's algorithm changes to maintain or improve your website's search engine ranking.

## Release and Completion

This October 2023 update is the third one from Google this year, following the March and August updates. The rollout for the update has commenced and is expected to be fully implemented within two weeks.

## Impact and Response

With any update Google introduces, there's always a potential fluctuation in search engine rankings. While there may be no explicit actions to effectively recover from a negative impact, Google has previously suggested a review of the pages affected, indicating a decline in ranking may not necessarily mean that something is wrong with your pages. Notably, recovery between core updates is marginal, with the most considerable changes usually occurring after a subsequent core update.

## Previous Updates 

Google's core updates prior to this October 2023 edition include:

- August 2023 core update
- March 2023 core update
- September 2022 broad core update
- May 2022 broad core update
- November 2021 core update
- July 2021 core update
- June 2021 core update

## Upcoming Updates

Simultaneously with the October 2023 core update, Google has also begun implementing the October 2023 spam update. This rollout is estimated to take three weeks, meaning there will be a period of overlap between the spam update and the core update. In the wake of these updates, keeping an eye on your analytics becomes even more vital as it will help you isolate which update or updates are causing shifts in your website's performance.

## Concluding Notes

Google's regular updates to its search ranking algorithms greatly influence a website's performance in search results. By effectively tracking these updates and diligently monitoring your analytics, you can gain valuable insights into what is causing changes in your ranking, be it adjustments on your website or algorithmic changes from Google. For more detailed information on past updates, consider reviewing our comprehensive archive on Google Updates.

Google's October 2023 core update is now rolling out and may take up to two weeks to complete. This is the third broad core algorithm update.

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Google October 2023 Core Update: Key Insights and Impact

Welcome to the future of SEO, where artificial intelligence (AI) is transforming the way we optimize our websites and content. As we move into the second half of 2024, AI is no longer just a buzzword; it’s a game-changer that can revolutionize your [SEO strategy](https://fruition.net/services/seo-services). From keyword research to content creation, AI offers tools and insights that can take your SEO efforts to the next level. Let's dive into how you can [harness the power of AI](https://fruition.net/services/ai-integrations) for SEO in 2024.

## **Why AI is Crucial for SEO in 2024**

AI is [reshaping the landscape of SEO](https://fruition.net/blog/the-rise-of-generative-ai--j.p.-morgan-research) by making processes more efficient and effective. Here’s how:

- **Increased Efficiency:** AI can automate repetitive tasks, freeing up valuable time for more strategic activities.
- **Improved Content Quality:** AI tools can analyze vast amounts of data to help create high-quality, relevant content that resonates with your audience.
- **Enhanced Keyword Research:** AI can identify keyword opportunities that might be missed through manual research.

In short, AI is a powerful ally in the quest for better search engine rankings and a more engaging [user experience](https://fruition.net/services/user-research).

## **Utilizing AI for SEO**

AI can be a versatile tool in your SEO toolkit, assisting with various tasks:

- **Keyword Research & Competitor Analysis:** AI tools can analyze search trends and competitor strategies to identify high-potential keywords.
- **Content Ideation & Topic Brainstorming:** AI can generate ideas for blog posts and other content by analyzing what’s trending in your industry.
- **Content Optimization & On-Page SEO:** AI can provide suggestions for optimizing your content to improve its search engine ranking.
- **Technical SEO Audits & Site Improvement Suggestions:** AI can perform technical audits of your website, identifying areas for improvement.

For instance, AI-powered keyword research tools can analyze search volume, competition, and trends, providing you with a comprehensive list of keywords to target. This helps ensure that your content is optimized for the terms your audience is searching for.

## **AI Prompts for SEO**

AI writing prompts can be incredibly useful for SEO content creation. Here are some examples of how to use them effectively:

### Keyword Research Prompt

The following keyword research prompt helps generate a list of primary, secondary, and LSI keywords, along with relevant FAQs for specified topics to ensure your content is optimized for search engines.

Example Prompt:

_Please ignore all previous instructions. Please respond only in the English language. You are an SEO specialist who is an expert in keyword research. I will provide you a list of topics. For each topic, please provide a primary keyword, 2 secondary keywords, 3 LSI keywords, and 3 FAQs related to each topic. Here is a list of topics:_

### Content Brief Prompt

This prompt helps create a structured outline for your content based on your keyword research, ensuring it covers all relevant points and is optimized for SEO.

Example Prompt:

_For the information provided above, please generate an SEO-optimized content outline utilizing the SEO research provided below. Please include as many subheadings as needed to ensure that this post will be between 700 and 1,000 words. Please clarify when headings are H1 tags, H2 tags, H3 tags, and so on before each heading. Lastly, please create a short summary regarding the purpose of the article as it relates to SEO as well as the target audience._

### Content Creation Prompt

Following the above prompts, this prompt creates content that is engaging and optimized for search engines, while also addressing the pain points of the target audience.

Example Prompt:

_Please ignore all previous instructions. Please respond only in the English language. You are an SEO and Copywriting Specialist who is an expert landing page creator. You have a Conversational tone of voice. You have a Conversational writing style. Your goal is to write an SEO-optimized landing page for the [page type] of a [company]. Mention pain points to grab the attention of the visitor. Use the pain points mentioned to increase the click-through rate for purchases and opt-ins. Please display the structure of the Landing page and include a title tag (between 50-60 characters), a meta description (between 120-130 characters), and an SEO-optimized URL slug._

### Persona Development Prompt

The persona prompt helps create detailed user personas that can guide your content creation efforts, ensuring that your content is tailored to the needs and preferences of your target audience.

Example Prompt:

_Please ignore all previous instructions. Please respond only in the English language. You are a marketing researcher that writes fluent English. You have an Authoritative tone of voice. You have a Conversational writing style. Your task is to generate a detailed USER PERSONA for a business that sells [product/service] in [location]. First write "User Persona creation for [product/service] in [location]" as the heading. Now create a subheading called "Demographics". Below, you need to create a table with 2 columns and 7 rows with the following format: Column 1 = Data points (Name, Age, Occupation, Annual income, Marital status, Family situation, Location), Column 2 = Answers for each data point in Column 1 based on the specific market "". Now create a subheading called "USER DESCRIPTION". Below this generate a summary of the user persona in no more than 500 characters._

## **FruGPT vs. ChatGPT vs. Gemini**

When it comes to [AI writing assistants](https://fruition.net/blog/should-you-build-or-buy-generative-ai), ChatGPT and Gemini are two of the most popular options. Here at Fruition, we’ve developed our own version called FruGPT. Here’s a brief comparison:

**[FruGPT:](https://frugpt.com/)** FruGPT is the first AI platform to focus on security, privacy, and revenue generation for copyright holders. It offers private and secure data handling, and you can build your own LLM (Large Language Model) specific to your data.

**[ChatGPT:](https://chat.openai.com/)** Known for its versatility and conversational abilities, ChatGPT is widely used for various writing and productivity tasks.

**[Gemini:](https://gemini.google.com/app)** Another strong contender, Gemini is Google’s version and offers robust AI writing capabilities with a focus on customization and accuracy.

[FruGPT](https://frugpt.com/) stands out for its focus on security and privacy, making it an excellent choice for businesses prioritizing data protection.

## **Limitations & Concerns with Using AI for SEO**

While AI offers numerous benefits, it’s important to be aware of its limitations:

- **Lack of Creativity:** AI-generated content can sometimes lack the creativity and nuance that human writers bring to the table.
- **Factual Accuracy Concerns:** AI tools may generate content that is factually inaccurate or outdated.
- **Ethical Concerns:** There are ethical considerations around the use of AI-generated content, such as potential biases in the data used to train the AI.

It’s crucial to use AI as a tool to augment human expertise rather than a replacement for it. At Fruition, we leverage AI to improve our content creation and SEO strategies, but all our work is reviewed and edited by human experts to ensure accuracy, consistency with client goals, and uniqueness.

## **Final Thoughts on Leveraging AI for SEO in 2024**

AI is transforming the world of SEO, offering tools and insights that can enhance your strategy and improve your search engine rankings. By [leveraging AI](https://fruition.net/blog/how-should-your-organization-address-generative-ai) for keyword research, content creation, and technical SEO, you can stay ahead of the competition and provide a better user experience. Experiment with AI tools like FruGPT, ChatGPT, and Gemini to find the best fit for your needs, and always remember to balance AI’s capabilities with human creativity and expertise.

Ready to take your SEO to the next level? [Try FruGPT today](https://chat.frugpt.com/) and see how AI can revolutionize your strategy.








Learn how AI can revolutionize your SEO strategy. Learn about AI for keyword research, content creation, and more. Explore limitations and compare top AI writing assistants.

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How to Leverage AI for SEO Growth and Success in 2024

## "Generative AI is a great tool. It's not going away."
 _~Patrick Scott, Lead SEO Strategist at Fruition_

With over 8 years of SEO experience, Patrick has worked both in-house and as a freelancer, collaborating with a wide range of clients. He excels at driving qualified, lead—and sales-ready traffic, making a genuine difference for the businesses he supports. His blend of analytical skills and creative strategies makes him a vital part of the Fruition team, and for the clients he supports.
 
In this webinar, Patrick discusses AI's transformative impact on SEO and digital marketing strategies. He covers the fundamentals of generative AI and large language models, their influence on search engines, and the importance of effectively adapting strategies to leverage AI. The conversation highlights actionable strategies for SEO professionals and digital marketers, emphasizing the need for personalized content and continuous improvement in a rapidly evolving landscape.

## "Search engines will favor pages that directly answer queries." 

Here are a few key takeaways from his SEO webinar: 
- Content creation and optimization are key areas for [AI application](https://fruition.net/blog/ai-prompts-for-seo).
- Search engines are prioritizing user intent and conversational queries.
- AI can enhance customer interactions through chatbots.
- The role of SEO professionals is evolving towards strategic oversight.
- Voice search and conversational queries are on the rise.
- Using AI for content personalization can improve engagement.

Interested to learn more about the **Search Generative Experience (SGE) and its impact on SEO**? Scroll down and check out the full video below!

**Video Table of Contents**

<a href="https://youtu.be/CUxQrADHNss" target="_blank" rel="noopener noreferrer">00:00 </a>Introduction to AI and SEO<br>
<a href="https://youtu.be/CUxQrADHNss&t=5m36s" target="_blank" rel="noopener noreferrer">05:36 </a>The Impact of AI on Search Engines<br>
<a href="https://youtu.be/CUxQrADHNss&t=9m42s" target="_blank" rel="noopener noreferrer">09:42 </a>Personalized AI Search and User Experience<br>
<a href="https://youtu.be/CUxQrADHNss&t=12m53s" target="_blank" rel="noopener noreferrer">12:53 </a>Content Generation and Optimization with AI<br>
<a href="https://youtu.be/CUxQrADHNss&t=15m55s" target="_blank" rel="noopener noreferrer">15:55 </a>Future Trends in AI and SEO<br>
<a href="https://youtu.be/CUxQrADHNss&t=19m25s" target="_blank" rel="noopener noreferrer">19:25 </a>Actionable Strategies for SEOs and Marketers<br>
<a href="https://youtu.be/CUxQrADHNss&t=26m" target="_blank" rel="noopener noreferrer">26:00 </a>Practical Steps for Implementation and Continuous Improvement<br>
<a href="https://youtu.be/CUxQrADHNss&t=32m4s" target="_blank" rel="noopener noreferrer">32:04 </a>Staying Informed in a Rapidly Evolving Landscape<br>

Google’s Search Generative Experience (SGE) Video

Hosted by: Lynne Craig and Patrick Scott

Recorded on: 10/2/24

<iframe width="840" height="423.50" src="https://www.youtube.com/embed/CUxQrADHNss?si=tP_2l76edf2UzLcd" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>

### Have a burning SEO Question?

We're here to help you navigate the ever-changing world of SEO! Whether you have specific questions or need tailored [SEO strategies](https://fruition.net/services/seo-services), Patrick is ready to assist you.

<a class="btn btn-primary" style="font-size: 17px;" href="/contact">Chat with Patrick! </a>

Discover how AI transforms SEO with Patrick Scott, Lead SEO Strategist at Fruition. Learn actionable strategies to boost search rankings and drive qualified traffic.

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