We leverage open source platforms and frameworks to turn your product idea into a clean design and usable code on a manageable platform.
Every new product starts with research. By examining competing companies, products, and services, we’ll guide your product in the right direction and set it up for success in the industry.
Once we understand where your product will fit within the marketplace how we will position it, we begin the discovery and planning phase. First, we’ll partner with you to outline initial ideas around functionality. Then, we’ll create wireframes and user flows to shape the functionality and interactivity of the product. Our goal in this phase is to have a Minimally Viable Product (“MVP”) planned for an initial launch, with a backlog of non-essential functionality that we’ll build into future versions.
Once our team has the blueprints for your new product, we’ll apply branding and aesthetic design to the established functionality. This stage is a client favorite since it’s where everything starts to come together!
There are a lot of choices to make before we begin developing the final product. We’ll work with you through this stage by identifying the tools or software your product needs to interface with, like an ERP system, product management, inventory management, and more. We’ll set up multiple environments for staging and testing as we begin to plan for future releases and deployments. We’ll choose the right platform to build your product and will then start coding!
Having a new product is great, but getting people to use it is key. Before we launch your product, Fruition will work with your team to develop a pre-launch and post launch marketing strategy. Depending on your needs, the strategy may include social, paid, and organic marketing approaches that seed a strong user base and continue to grow your audience after your product launches.
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