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RKI Instruments

A website redesign focused on modernization, improved navigability, and conversion

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16%

Decrease In bounce-rate

316%

Increase in conversions, YoY

181.25%

Increase in Site Speed

The Challenge

RKI Instruments first partnered with Fruition in 2018 for service desk support on their existing website. When the pain and challenge of managing and optimizing a website with a core codebase that was overly complicated and outdated became too much for their team to tolerate, we were happy to be there to help them start fresh with a new WordPress build.

INDUSTRY

B2CB2B

SERVICES

  • Discovery, Design, WordPress Development

PLATFORM

  • Wordpress, Figma

TIMELINE

  • 5 Months
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OUR STRATEGY

We were focused on a faster site that was easier to manage and had a more modern design

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THE SOLUTION

An outdated site was hurting conversions.

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THE RESULTS

An improved UX led to increased conversions

While this website doesn't feature a traditional ecommerce storefront, it does serve as a one stop shop for buyers looking to explore RKI's products and solutions and previous customers looking for information about their item. Prominent calls to action make it easy for users to reach products and product information and the individual product pages provide ample resources for buyers and owners to understand the ins and outs of any given detector and how to maintain it so it lasts a lifetime, as it's designed to do.

16%
Decrease in Bounce Rate
316%
Increase in Conversions, YoY
181.25%
Increase in Site Speed