RKI Instruments
A website redesign focused on modernization, improved navigability, and conversion
16%
Decrease In bounce-rate
316%
Increase in conversions, YoY
181.25%
Increase in Site Speed
The Challenge
RKI Instruments first partnered with Fruition in 2018 for service desk support on their existing website. When the pain and challenge of managing and optimizing a website with a core codebase that was overly complicated and outdated became too much for their team to tolerate, we were happy to be there to help them start fresh with a new WordPress build.
INDUSTRY
SERVICES
- Discovery, Design, WordPress Development
PLATFORM
- Wordpress, Figma
TIMELINE
- 5 Months
OUR STRATEGY
We were focused on a faster site that was easier to manage and had a more modern design
THE SOLUTION
An outdated site was hurting conversions.
Project Photos
THE RESULTS
An improved UX led to increased conversions
While this website doesn't feature a traditional ecommerce storefront, it does serve as a one stop shop for buyers looking to explore RKI's products and solutions and previous customers looking for information about their item. Prominent calls to action make it easy for users to reach products and product information and the individual product pages provide ample resources for buyers and owners to understand the ins and outs of any given detector and how to maintain it so it lasts a lifetime, as it's designed to do.