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Restaurant Marketplace

How Fruition's Comprehensive Paid Media Strategy Drove Revenue Growth and ROAS Targets for an Online Restaurant Equipment Provider

44%

Increase AOV PoP

$4.90

Return on Ad Spend achieved

47%

Increase in clicks PoP

The Challenge

A leading online marketplace in the restaurant equipment and supply industry was seeking to boost revenue for their account through Google Ads and achieve a ROAS of $4 or above. They partnered with Fruition, a results-driven digital marketing agency, to create and execute a paid media marketing strategy that could help them achieve their goals.

INDUSTRY

Restaurant

SERVICES

  • Paid Media
media
OUR STRATEGY

Fruition developed a comprehensive strategy that included the following elements:

media
IMPLEMENTATION

Fruition implemented the marketing strategy across various channels, including search and YouTube advertising.

THE RESULTS

The results achieved by the campaign were significant.

We accomplished this through strategic planning, data-driven decision making, and continuous optimization of our campaigns. Specifically: - Revamping performance max branded ad creative - Optimizing ad copy - Optimizing audience targeting with additional signals