Restaurant Marketplace
How Fruition's Comprehensive Paid Media Strategy Drove Revenue Growth and ROAS Targets for an Online Restaurant Equipment Provider
44%
Increase AOV PoP
$4.90
Return on Ad Spend achieved
47%
Increase in clicks PoP
The Challenge
A leading online marketplace in the restaurant equipment and supply industry was seeking to boost revenue for their account through Google Ads and achieve a ROAS of $4 or above. They partnered with Fruition, a results-driven digital marketing agency, to create and execute a paid media marketing strategy that could help them achieve their goals.
INDUSTRY
Restaurant
SERVICES
- Paid Media
OUR STRATEGY
Fruition developed a comprehensive strategy that included the following elements:
IMPLEMENTATION
Fruition implemented the marketing strategy across various channels, including search and YouTube advertising.
THE RESULTS
The results achieved by the campaign were significant.
We accomplished this through strategic planning, data-driven decision making, and continuous optimization of our campaigns. Specifically: - Revamping performance max branded ad creative - Optimizing ad copy - Optimizing audience targeting with additional signals