FastPay, now AVIDXCHANGE
How Fruition Helped a Fintech Company Increase Conversions and Brand Awareness through Paid Search
744%
Increase in impressions
156.56%
Increase in clicks
1,800%
increase in clickthrough rate
The Challenge
A client in the fintech industry, specializes in providing payment processing solutions to small and medium-sized businesses. Despite being a significant player in their industry, they struggled to increase brand awareness and conversions due to an ineffective paid media strategy. To address these challenges, the client engaged Fruition's paid media services. Their primary goals were to increase conversions, launch a successful campaign targeting political media groups, establish brand recognition, and drive impressions and clicks through Google's paid search campaigns.
INDUSTRY
SERVICES
- Paid Media
OUR STRAGEY
Transforming Fintech Client's Marketing: Comprehensive Paid Search Strategy & Multi-Campaign Approach for Enhanced Performance
IMPLEMENTATION
Overcoming Market Challenges: Fruition Delivers Impactful Results through Campaign Optimization & Customer Journey Analysis
THE RESULTS
The paid search campaigns delivered exceptional results, driving a significant increase in impressions, clicks, and quality conversions.
This campaign played a significant role in improving the client's overall brand awareness and driving engagement. Of particular note is the success of the brand-focused campaign, which saw a staggering increase in impressions of roughly 8,400%, clicks increased by 174,000%, and CTR increased by 1,800%.