Alta Convenience
Improving the UX of a multi-location convenience store
26%
Decrease In bounce-rate
36%
Increase in page views
1000%
Increase in Location Finder Views
The Challenge
For the Alta Convenience team, the biggest pain points driving them to seek a new web partner were a frustrating content management UI, neglected Google listings, and a website that didn’t accurately reflect their brand personality or offer a customer-friendly experience. Fruition’s full-service team has been able to support Alta Convenience on all fronts giving them the web presence and solid foundation for digital marketing that their expanding business needs to thrive.
INDUSTRY
SERVICES
- Design, WordPress Development, Copywriting
PLATFORM
- Wordpress, Figma, Mapbox
TIMELINE
- 6 Months
OUR STRATEGY
We began with a thorough discovery process
THE SOLUTION
We wanted to design a site that reflected Alta’s brand: fun, light-hearted, and convenient!
Project Images
THE RESULTS
Adding a location finder tool made the biggest difference.
To help travelers find the nearest Alta Convenience while on the road, Fruition developed a custom store locator map that is, of course, mobile-optimized along with the rest of the site. Our marketing and development teams were able to partner together to share store data making the content population process more efficient and ensuring that potential customers were finding consistent information about Alta Convenience's 100+ locations no matter where they looked.