Healthcare organizations rely on web analytics tools to gather insights into website performance and user behavior. Google Analytics is one of the most popular tools for this purpose. However, when it comes to handling Protected Health Information ("PHI"), the Health Insurance Portability and Accountability Act ("HIPAA") sets stringent privacy and security standards that Google Analytics does not meet. Despite this, it is possible to use Google Analytics in a HIPAA-compliant manner by anonymizing the data and not sending PHI to Google Analytics.

## Using Google Analytics 4 with Google Tag Manager in a HIPAA-Compliant Way
To ensure HIPAA compliance when using [Google Analytics 4](/services/ga4) (GA4) with Google Tag Manager (GTM), follow these steps:

1. Data Layer Configuration: Set up a data layer in GTM to control and manage the information sent to GA4. This prevents PHI from being accidentally transmitted.
2. Anonymize IP Addresses: Enable IP anonymization in GA4 settings to mask the last part of visitors' IP addresses.
3. Disable Data Sharing: Turn off all data sharing settings in GA4 to prevent Google from accessing your data for its purposes.
4. Avoid Collecting PHI: Do not track or collect any information that could be classified as PHI, such as names, email addresses, or medical record numbers.
5. Enable 'Restricted Data Processing': Use this setting in GA4 to limit how data is processed and ensure compliance with privacy regulations.
6. User Consent: Implement user consent mechanisms on your website to comply with various privacy laws and ensure that users agree to your data collection practices.
7. Regular Audits: Conduct regular audits of your tracking tags and triggers in GTM to ensure that no PHI is being captured or sent to GA4.

## HIPAA-Compliant Analytics Alternatives: Grafana, Prometheus, and Loki
For healthcare organizations seeking alternatives to Google Analytics that are HIPAA-compliant, tools like Grafana, Prometheus, and Loki offer a powerful combination for monitoring and analyzing data while adhering to HIPAA regulations. Using the Grafana stack, [Fruition's Cloud hosting](/services/hosting) is setup with HIPAA compliant analytics and logging! 

At Fruition, we utilized the following setup on hardening infrastructure to provide HIPAA compliant website analytics for our healthcare clients: 
1. Grafana: An open-source analytics and interactive visualization web application that allows you to query, visualize, alert on, and understand your metrics. Grafana can be configured to use data that has been properly secured and anonymized.
2. Prometheus: An open-source monitoring system with a dimensional data model, flexible query language, efficient time series database, and modern alerting approach. Prometheus is set up within a HIPAA-compliant infrastructure to monitor system performance without handling PHI.
3. Loki: A horizontally-scalable, highly-available, multi-tenant log aggregation system inspired by Prometheus. It is designed to be very cost-effective and easy to operate, as it does not index the contents of logs, but rather a set of labels for each log stream.

### When integrating these tools:

1. Ensure Data Encryption: Data in transit and at rest should be encrypted to protect any sensitive information.
2. Access Control: Implement strong access controls to ensure that only authorized personnel can access the monitoring and analytics tools.
3. Logging and Auditing: Maintain comprehensive logs of access and changes to monitoring systems to ensure traceability and accountability.
4. Data Anonymization: Ensure that any data processed by these tools is anonymized and does not contain PHI.
5. Compliance Documentation: Keep thorough documentation of your compliance measures, data flows, and data handling procedures.

By taking these steps and utilizing HIPAA-compliant tools, healthcare organizations can gather valuable insights from their data analytics practices while maintaining the privacy and security of patient information as mandated by HIPAA.

## Fruition's HIPAA Compliant Analytics 
Fruition hosts many healthcare organizations websites and other applications. We have Grafana, Prometheus, and Loki setup so the sites we host are compliant from day one (including the staging environments). 

## HIPAA Covered Entities Can Use Google Analytics, Just Don't Send PHI to Google
While Google Analytics is not HIPAA-compliant out of the box, with careful configuration and data handling practices, it can be used in a manner that respects patient privacy. Alternatively, using tools like Grafana, Prometheus, and Loki can offer a more straightforward path to HIPAA-compliant analytics. The key to success lies in a thorough understanding of HIPAA requirements and diligent management of data flows and analytics processes.
### 

Additional Research: 
[HIPAA and Online Tracking Guidance](https://www.hhs.gov/hipaa/for-professionals/privacy/guidance/hipaa-online-tracking/index.html)

[Google Analytics Data Privacy and Security](https://support.google.com/analytics/answer/13297105?hl=en)

No, GA4 is not HIPAA compliant. However, you can still use Google Analytics if you are covered by HIPAA. Just don't send PHI to GA4. This article explains how to avoid a HIPAA privacy rule violation when using Google Analytics

HIPAA Compliance with Google Analytics and HIPAA-Compliant Alternatives

Strategy & Research

Digital Marketing

Web Development

Creative

AI Data & Analytics

HIPAA Compliance with Google Analytics and HIPAA-Compliant Alternatives

Brad Anderson

Related Articles

International SEO Tips for Business Success: Localization, Translation & Domains

Ben Smith

Don't 'Enhance' AdWords Until You Read This!

Ben Smith

Fruition® Client Wins Industry Award for Outstanding Website

Ben Smith