Trumpet Behavioral Health
Trumpet Behavioral Health: Multi-Location Redesign for UX & Conversions
A website redesign for a multi-location behavioral therapy provider focused on improving user experience and driving patient conversions.
Overview
Trumpet Behavioral Health, a multi-location provider of Applied Behavior Analysis (ABA) therapy services, partnered with Fruition to redesign their website with a focus on improving user experience and increasing patient inquiry conversions.
Challenge
As a multi-location healthcare provider, Trumpet BH needed a website that could effectively serve families searching for ABA therapy services across different geographic markets. The existing site had poor location discoverability, confusing navigation, and low conversion rates on inquiry forms.
Approach
Fruition redesigned the website with a patient-first approach, implementing location-based content delivery, simplified navigation for key services, and optimized conversion pathways. The team created compassionate, informative content that addressed common parent concerns while making it easy to find the nearest location and schedule a consultation.
Results
The redesigned website delivered a 40% increase in conversion rate, a 14% increase in session duration, and a 12% reduction in bounce rate — helping Trumpet BH better serve families seeking ABA therapy services across their growing network of locations.
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