Tru Family Dental
Tru Family Dental: Website Design & Marketing for Multi-Location Brand
Website design and digital marketing for a multi-location dental brand, creating a cohesive digital presence across all practice locations.
Overview
Tru Family Dental, a growing multi-location dental practice, partnered with Fruition for website design and digital marketing services to create a cohesive brand experience across all their practice locations.
Challenge
As Tru Family Dental expanded to multiple locations, maintaining a consistent brand experience across their digital presence became increasingly difficult. Each location needed its own local SEO presence while contributing to the overall brand. The existing website wasn’t designed for multi-location scalability.
Approach
Fruition designed a scalable website architecture that supported both the national brand and individual location pages, each optimized for local SEO. The team created a cohesive visual design system, developed location-specific content, and implemented a digital marketing strategy to drive patient acquisition across all markets.
Results
The new website and marketing strategy delivered a 157% increase in top-10 keywords and 61.5% search traffic growth while scaling from 2 to 20 location pages — creating a unified digital brand experience with each location benefiting from both the national brand presence and local SEO optimization.
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