Only Natural Pet
Only Natural Pet: Custom AdWords Strategies for E-Commerce Growth
How Fruition's custom AdWords strategies drove a 57% increase in purchases and 20% ROAS improvement for a national e-commerce pet store.
Overview
Only Natural Pet, a national e-commerce retailer specializing in natural and organic pet products, partnered with Fruition in 2021 for paid media management to increase brand visibility and drive measurable revenue growth in a competitive market.
Challenge
Only Natural Pet struggled to differentiate between proprietary and third-party products in their ad campaigns. They lacked the granular segmentation needed to optimize spending and measure individual product and brand performance effectively.
Approach
Fruition implemented strategic segmentation to unlock growth across Google Ad campaigns. The team improved product categorization and campaign structuring to enable better performance tracking and resource allocation, creating granular campaign structures targeting high-intent search queries with optimized product listing ads.
Results
The custom paid media strategies delivered a 57% increase in purchases and conversions, a 32% increase in campaign conversion rate, and a 20% improvement in ROAS. In the first half of 2024, Google AdWords purchases jumped 56.69% year-over-year, with a 33.29% increase in impressions and 14.72% increase in clicks.
Want results like these?
Talk to our team about the right platform for your organization.