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B2B SaaS SEO Paid Search Redesign

MPulse Software

MPulse Software: Redesign with Ongoing SEO & Paid Search Support

A comprehensive redesign with ongoing SEO optimizations, content creation, and paid search to drive sustained traffic growth and engagement for a CMMS software company.

Increased
Traffic
Increased
Engagement
MPulse Software: Redesign with Ongoing SEO & Paid Search Support

Overview

MPulse Software, a leading provider of computerized maintenance management system (CMMS) software, partnered with Fruition for a comprehensive website redesign combined with ongoing SEO, content creation, and paid search support to drive sustained growth.

Challenge

MPulse needed to modernize their digital presence while improving organic visibility in the competitive CMMS software market. The existing site wasn’t effectively converting visitors into demo requests, and organic traffic had plateaued.

Approach

Fruition executed a full website redesign optimized for conversion, then implemented an ongoing digital marketing program that included on-site SEO optimizations, strategic content creation targeting high-value keywords, and paid search campaigns to capture bottom-of-funnel search traffic.

Results

The combined redesign and ongoing marketing support delivered sustained increases in traffic and engagement, strengthening MPulse’s pipeline of qualified leads and reinforcing their position as a CMMS industry leader.

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