FastPay (now AvidXchange)
FastPay (now AvidXchange): Paid Search Drives 744% Impression Growth
How Fruition helped a fintech company achieve a 744% increase in impressions, 156% increase in clicks, and 1,800% CTR improvement through strategic paid search.
Overview
FastPay, a fintech company now part of AvidXchange providing payment processing solutions for small and medium-sized businesses, partnered with Fruition to develop paid search campaigns that would increase both lead generation and brand awareness.
Challenge
FastPay struggled to increase brand awareness and conversions due to an ineffective paid media strategy. They needed to increase conversions, establish brand recognition, and drive impressions and clicks through Google paid search in a competitive fintech market.
Approach
Fruition developed a comprehensive paid search strategy with a multi-campaign approach for enhanced performance. The team balanced brand awareness campaigns with high-intent conversion campaigns, implementing granular keyword targeting and customer journey analysis to optimize every touchpoint.
Results
The paid search campaigns delivered exceptional results: a 744% increase in impressions, 156% increase in clicks, and 1,800% CTR improvement. Brand-specific campaigns saw even more dramatic growth — approximately 8,400% increase in impressions and 174,000% increase in clicks — helping establish the market presence that contributed to FastPay’s acquisition by AvidXchange.
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