# Fruition Designs and Launches New Restoration Management Company Website

FOR IMMEDIATE RELEASE — April 1, 2019

Denver, Colo. — Fruition Growth, LLC, recently redesigned and launched a brand-new website for Restoration Management Company (RMC) out of Hayward, California. 

The website redesign project started with a discovery meeting with Fruition’s project management and design teams to understand RMC’s current pain points, future goals and branding. From there, the site was designed to improve usability, functionality and overall user experience for each customer journey including property and facility managers, insurance adjusters, multi-family management companies and homeowners. The new site’s structure is intended to allow users to easily navigate their way around and learn about RMC’s services including Restoration & Catastrophe Response services.

Restoration Management Company offers restoration and remediation services for both commercial and residential properties and communities in the Western US. Additionally, RMC serves multi-family properties and individual homeowners that have experienced property damage due to a fire, flood or natural disaster. 

“Our goal was to make it easier for our customers to find information quickly and have access to all the resources they need in any given situation,” said Jon Takata, CEO of Restoration Management Company. “Our company is always focused on delivering exceptional customer service and the new RMC.com is in line with our core values.” 

Fruition also performed robust keyword research and an SEO analysis to improve organic traffic. Since the launch of the website in January 2019, the Restoration Management Company website has seen an overall 25% increase in organic traffic compared to the previous period.

Learn more about Fruition’s web design and development services.

***

Fruition marketing builds, grows and protects digital properties to help middle-market companies increase their online presence while reducing risks. Unlike niche agencies who only offer development, marketing or hosting support, Fruition has experts in each service area needed for your company to beat your competitors online.

PRESS CONTACT

Lynne Craig, Sr. Account Director

Fruition Growth, LLC

616 Speer Boulevard, Denver, CO 80203

(303) 385-8054

ABOUT RESTORATION MANAGEMENT COMPANY

Founded in 1985 by current CEO Jon Takata, RMC has made customer service and continuing education for service technicians a paramount goal. RMC has built a stellar reputation around a team of experienced professionals, dedicated to delivering a quick response and above all superior workmanship. Headquartered in Hayward, California, RMC has 10 regional locations in California, as well as locations in Seattle, Phoenix and Denver-metro areas. RMC’s objective is to efficiently and professionally restore property back to pre-loss condition, as well as the delivery of reliable emergency mitigation services for businesses, commercial buildings, homes and in response to catastrophes across the United States.

Discover Fruition Growth's user-friendly, custom website design for Restoration Management Company, tailored to meet their brand's goals and improve customer engagement.  

Updated Content: 

# Fruition's Intuitive Web Solution for Restoration Management Company

FOR IMMEDIATE RELEASE — April 1, 2019

Denver, Colo. — Fruition Growth, LLC has launched a brand-new customer-centric website for Restoration Management Company (RMC), California. 

Fruition kick-started the project with an in-depth discovery meeting to comprehend RMC's vision, brand essence, and consumer challenges. The outcome? An improved website, enriched user experience and streamlined customer journey for different user personas - from property managers and insurance adjusters to homeowners. RMC's restoration services, catastrophe response included, are now more accessible for users to explore and understand. 

Belonging to the Western US, Restoration Management Company extends its expertise in restoration and remediation services for commercial and residential properties. Catering to communities, multi-family properties, and individual homeowners, RMC professionals are ready to step in when disaster strikes.

“Our mission was to simplify information discovery and provide all necessary resources for our customers in any circumstance,” said Jon Takata, Restoration Management Company CEO. “Our renewed website, RMC.com, stands as a testament to our commitment to superior customer service.” 

Post the launch in January 2019, the new Restoration Management Company website has witnessed a 25% uptick in organic traffic against the previous period, thanks to the SEO analysis and comprehensive keyword research by Fruition.

Find more details about Fruition’s web design and development services.

***

Fruition is your go-to partner for growing your online presence and mitigating digital risks. We specialize in enhancing your digital assets while keeping your competitors at bay. 

PRESS CONTACT

Lynne Craig, Sr. Account Director

Fruition Growth, LLC

616 Speer Boulevard, Denver, CO 80203

(303) 385-8054

ABOUT RESTORATION MANAGEMENT COMPANY

Led by CEO Jon Takata since 1985, RMC pledges to deliver responsive service and superior craftsmanship. RMC, based out of Hayward, California, serves in 10 regional locations within California, and in Seattle, Phoenix, and Denver-metro areas. RMC’s goal is to restore properties professionally and deliver reliable emergency mitigation services across the United States and during calamities.

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Innovative Website Design for Restoration Services by Fruition

# Creating A Partnership With Your Digital Marketing Agency

Creating a strong partnership with the right digital marketing agency can take your business to new heights. A true partnership is supportive, collaborative, communicative, and founded on mutual respect - a feat that doesn’t happen overnight! As a Denver-based digital marketing agency that’s partnered with clients since 2003, the Fruition team is sharing some of the key elements we focus on to create strong client/agency relationships that will last for years to come.
- 7 Questions You Should Ask When Hiringa Digital Marketing Agency.

## Share Your Business’ Data and Insights
We don't know what we don't know. If you’ve never worked with an agency before, you may be hesitant to share sensitive information, like financials, revenue numbers, lifetime customer value ("LTV"), and average order sizes. An agency should become an extension of your team, and providing this information will help your agency meet your business goals. Your agency is working hard to increase leads and conversions, and understanding the end result will inform them if their strategies are working, if there’s something they should double down on, or if there’s something they should pull back on. Likewise, sharing access to Google Analytics, social media platforms, and your website will help your agency get a comprehensive view of your business and make more informed decisions.

## Establish Key Digital Marketing Metrics
After sharing your information, it’s important for you and your agency to establish key metrics that you’ll use to track progress. Get granular here to make sure everyone is on the same page. For example, what does a lead look like? Is it filling out a form online, or is it someone making an appointment? Taking the time to define key metrics will get you and your agency on the same page as you discuss goals and strategies.
## Define Your Digital Marketing Goals
Once you’re ready to start strategizing, create mutually-agreed upon Key Performance Indicators ("KPIs"). When forming your KPIs, be sure to make them SMART (specific, measurable, achievable, relevant, and time-bound). By following the SMART framework and working together to create goals, you'll set up clear expectations from the start and ensure your goals are realistic.
## Create Clear Lines of Communication
As much as agencies can anticipate the trends and needs of your business, they’re not mind readers. To truly become part of your team, your agency needs to understand the nuances of your organization and industry. Your agency should provide a single point of contact for you to communicate with regularly. Similarly, you should identify your business’ primary point of contact, identify key stakeholders, and explain how each stakeholder wants to engage with the team. After points of contact are established, your agency should set up a communication cadence. During these meetings, the agency will share updates, progress, and roadblocks - and you should, too! Keep your agency in the loop when it comes to major business changes, personnel decisions, and sales fluctuations. By keeping your agency updated on your organization’s happenings, they can better accommodate deadline shifts, priority changes, and strategy modifications.
## Don’t Be Afraid to Voice Concerns or Opinions
Like any long-term relationship, chances are you’ll encounter differing perspectives or bumps along the way. If something doesn’t seem quite right to you, voice your concerns. While it may be uncomfortable, being upfront ensures your agency stays on the right track. After all, your agency wants to make sure the work they’re doing is effective, and they can only do that if you’re transparent about what you’re seeing or experiencing.
## Practice Mutual Respect
The partnership between an agency and a business is much like a relationship. In a relationship, you start dating, become exclusive, and move in together. With an agency, you’ll shop around, sign the contract, and become members of the same team. Like any relationship, there will be ups and downs - but together, you can find your stride. By setting up clear expectations, respectfully addressing concerns, and working together to find the best solution, you’ll form a long-term partnership that will have lasting, positive results for your business. Fruition is proud of the strong relationships we’ve formed with our clients. As your partner, we’re passionate about becoming part of your team and pushing your business to new heights. If you’re interested in making digital your advantage with the support of a marketing agency, we’d love to start the conversation.



Discover how a transparent, communicative relationship with your digital marketing agency can enhance your business growth.

Establishing Effective Collaboration with Your Digital Marketing Agency

# 7 Questions You Should Ask When Hiring A Digital Marketing Agency

Finding a digital marketing agency that has just the right balance of expertise, personality, and transparency can be tough. To help you find your perfect match, we’ve shared the 7 questions you should ask a digital marketing agency before you hire them, as well as 3 red flags that should send you running in the opposite direction.

## 1. How Do You Share Reporting and Results?
Transparency is key to a good partnership, so you should expect access to reporting platforms as well as regular meetings to go over results. To get the most out of your partnership, expect your agency to review the data, its significance, and how it impacts your future strategy.

## 2. How Will You Interact With Our Team?
A digital marketing agency should be an extension of your team. Ask how the agency will work with your core team of employees and how much collaboration and communication your employees should expect. Be wary of any agencies that want to limit their interaction with you or team members. To be most successful, you’ll want an agency that establishes clear lines of communication and regular updates on your business’ progress.

## 3. What’s Your Process For Getting To Know Our Business?
To give you the best marketing strategy, a company should have an in-depth onboarding process to help them fully understand your business and your industry. Ask what kind of research, competitive analysis, and assessments the agency will do to prepare for your partnership.  

## 4. How Will You Build Our Marketing Strategy?
There’s a big difference between custom/semi-custom strategies and plug & play marketing models. Understanding how the agency plans on building your marketing strategy will tell you if they’ll re-use past formulas or create an individualized plan for your business.

## 5.  Do You Have Case Studies or Examples Showing Your Previous Results?
A reputable agency should have case studies or examples of their work  Not only will you get an idea of the quality of their work, but you’ll find out if the agency’s approach matches your business’ style and values.

## 6. Is Your Team In-House or Contract-Based?
Since internal communication is easier when employees are in-house, these teams may focus more on their clients and be able to get up to speed faster than contract-based agencies.  If you highly value close collaboration with your agency, you’ll probably prefer an in-house agency. If those aspects are less important to you, a contract-based agency may be right for you. Either way, ensure you know who is doing the work and how you can expect to work with them.

## 7.  How are your fees structured?
An agency’s cost and payment structure has a big impact on determining if you’ll hire them. Some agencies charge monthly or yearly retainers, while others may charge hourly rates or project-based fees. Understanding the agency's fee structure can help you tell if it’s a good fit for your needs.

## Red Flags
Throughout your conversation with your potential digital marketing agency, be on the lookout for these red flags:

- **They guarantee specific results:** If an agency says something along the lines of “we guarantee we can increase your traffic by 20% in less than 6 months,” be wary. Though agencies can lean on past results from other clients, each business is different and requires testing to determine what will be successful. If an agency gives you specific numbers, they may be using black hat strategies (which could end up penalizing your company), or they may just be making it up.
- **They can’t demonstrate who the team is:** The agency should be able to tell you about the team members, including their experience and strengths. They should also tell you who your designated point of contact is. If they can’t tell you who will be on your team, be cautious. You want to know who you’re hiring, right? 
- **They don’t have references:** Just like showing off previous work, an agency should be able to provide references. A good digital marketing agency fosters strong relationships with their clients, and a lack of references could indicate an inability to create strong partnerships.  
- **They set up Adwords and other paid advertising on their own account:** If an agency sets up your business’ campaigns in their own account, you won’t be able to see the results yourself. You’ll also lose access to your data if the partnership ends, which could make it more difficult to start again with a new agency. Make sure your agency is open to sharing data, results, and answers. We unfortunately see this tactic often. Further, make sure you have admin/owner access to your accounts and you know where the logs are of who can and when they access your accounts.  

Hiring a digital marketing agency is a decision you shouldn’t make lightly - after all, they can greatly impact the visibility and reputation of your business. To see the best results, make sure to take the time to find an agency you feel confident partnering with.

Find the perfect digital marketing agency by asking these top 7 questions that reveal expertise, reporting transparency, and more. Watch out for 3 red flags to avoid bad partnerships.

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7 Key Questions to Ask Your Digital Marketing Agency | Hiring Guide

# Updated Guide on Working with Micro-influencers

If working with a well-known influencer is outside of your social media budget you can turn to using many micro-influencers to reach your company's social media goals. We've leveraged micro influencers for many years dating back to our first social media work for FOX Studios.

## What Is A Micro-influencer?
Micro-influencers have a following of less than 10,000 followers per platform. They also typically have a niche subject and audience.

## What are the benefits of working with micro-influencers?
Working with smaller influencers on YouTube, Instagram, and TikTok can get you the same, if not better, results as working with a social celebrity because of their loyal and targeted following. With less than 10k followers it is more of a community than an ad platform that you'll find with influencers that have larger platforms.One reason micro-influencer campaigns are so successful is because these types of influencers are more effective at building authentic relationships with their followers. One Adweek study found that content produced by micro-influencers is 6.7 times more effective at engaging audiences than bigger influencers. This is great news for brands, because this earned trust translates into better awareness and more engagement and clicks when compared to a big name social celebrity.

## Budgeting For Micro-influencer Campaigns
Budgeting for an influencer campaigns is difficult. Influencers typically do not share their fees publicly. However, businesses do not always need to put up cash to recruit an army of influencers. Instead, businesses can send influencers free products or extend a discount in exchange for a social post or blog review. For cash payments expect to pay between $10 to $25 for every 1,000 followers an influencer has on any particular social media platform. This is confirmed by recent surveys that report 84% of micro-influencers charge $250 or less for each sponsored post on Instagram. This means that even with a small campaign budget of $2,500, your brand can work with at least 10 different influencers and easily reach 100,000 new, highly engaged potential new customers for your business
.
## Setting Influencer Campaign Goals
Before you begin your search for influencers, your brand needs to set clear goals and objectives. This will ultimately inform the kind of influencers you should work with, what social platforms you’ll engage on, and how you’ll collaborate. Setting broad goals, like increasing awareness or sales is not enough. You need clear goals with your influencers to establish benchmarks. For example, your SMART goal should sound something like: “At the end of 90 days, our site will see an 5% lift in traffic by collaborating with local influencers using affiliate links.”

## How do you Find Micro-influencers?
The best place to start is by reaching out to influencers who are already advocates of your brand. Reach out to those loyal followers who always tag you in their posts and comment on your feed. To find influencers outside of your current following, try searching for relevant hashtags or keywords on the social platforms your brand wants to advertise on.

## How To Work With Influencers?
From PR packages, gift cards, social takeovers and affiliate links, there are endless ways to collaborate with influencers. To determine what kind of strategy is best for your business, you will need to consider goals, budget, and resources for the entirety of the campaign. Remember that the more complex your campaign is, the more time and money your band will need to spend. It is generally recommended to keep it simple, especially if your business is new to the influencer game. For example, if you have a physical product like chocolate, clothing or makeup, send a small set of influencers a beautiful PR package with your product and a bit about your brand. If you’re a local business like a chiropractor, gym, or coffee shop, extend a special discount for your service in exchange for a post.

## Micro-Influencer Considerations
Always keep in mind that micro-influencers are so valuable because of the trust they have earned from their fans. While it is great for your brand to offer some key talking points or points of purchase, it’s very obvious and alienating when brands force their voice on influencers. In a recent, not super scientific study, 12% of influencers reported that they have little to no control over the creative copy for a brand’s sponsored post. Giving influencers creative freedom helps them build trust with their fans, which in turn helps your brand win more customers and ensures the highest level of success for your campaign. Another item to keep in mind when working with influencers is transparency. Companies are responsible for informing collaborators of the FTC guidelines on how to properly disclose ads. Remember that many of these influencers are new to collaborating with brands too, so it’s important to work as a team to ensure you’re both following and abiding by the social platform’s terms and conditions. As a general rule, influencers need to have "simple and clear" disclosures. For example, this means using the hashtag #ad at the beginning of an Instagram caption or starting a YouTube video with the disclosure. Finally, remember you are reaching out to real people who have their own personal brand and motivations to consider when choosing to work with brands. Some influencers may provide reasons for saying “no” to your brand, and some may not. It’s totally normal for some influencers to decline your offer - just keep reaching out to other influencers in your space. However, if enough influencers are declining your proposal, it might be time to reconsider how you’re approaching influencers or what you’re offering them. 

## Measuring Influencer Campaign Results
The way you measure the results and success of an Influencer Campaign will depend on your brand’s goals for the campaign. However, the most commonly tracked Key Performance Indicators (KPIs) include a mix of Reach (followers, engagement rate, impressions, traffic), Engagement (clicks, likes, reactions, shares and retweets, comments, mentions) and Sales (business performance, tracking and conversion rate). There are a few ways to collect and record this data manually. Your business can simply ask the influencer to share their reach and engagement information with you after a certain amount of time has passed since the post went live. Alternatively, you can also track success by using affiliate links, promo codes, or UTMS when collaborating. This makes calculating ROI significantly easier because everything can be neatly pulled in from a Sales Report or Google Analytics dashboard. For an easier, more automated solution, consider looking into an Influencer Campaign Management tool. There are a plethora of options that will track and format all your KPIs into a nicely organized report, which cuts down on manual labor and guesswork. Many even offer free demos or trials to help ensure you are using the best tool to fit your marketing objectives and campaign needs. Partnering with influencers is a great way to help your brand engage more people, build brand loyalty, and land more sales. There is a lot to consider when planning an influencer outreach program, but the return on investment can be high, especially when working with several micro-influencers. If you are interested in working with micro-influencers, contact us. Our Social Media team can help you form a sound outreach strategy that will give you the best possible results. Let's get a microinfluencer campaign going for you today.

**References on micro influencer data**
1. Micro influencer pay
2. best practices
3. study on control of brand messaging

Unlock valuable strategies on capitalising micro-influencer collaborations for impactful social media campaigns. Gain more awareness, engagement, and clicks with our informative guide.

Updated Content: 
# Guide to Successful Collaborations with Micro-Influencers

Leverage targeted and budget-friendly micro influencers for impactful social media campaigns. We provide a step-by-step guide based on our extensive experience, including our collaborative work with FOX Studios.

## What Is a Micro-Influencer?
Micro-influencers are social media personalities with less than 10,000 followers per platform, often focusing on a specific niche or audience.

## Why Collaborate with Micro-Influencers?
Micro-influencers can drive similar or even better engagement than prominent influencers due to their dedicated and niche following. In fact, content by micro-influencers can generate almost seven times more engagement than larger influencers, resulting in improved brand awareness, engagement, clicks, and conversions.

## Budgeting for Micro-Influencer Campaigns
Plan your budget considering various forms of payments from product gifting to cash payments, typically ranging from $10 to $25 for every thousand followers. With smart planning, even a small budget can net substantial audience reach

## Setting Influencer Campaign Goals
Create specific and measurable goals, such as increasing traffic by 5% in 90 days through collaborations using affiliate links, to guide your influencer search and collaborative strategies.

## Finding and Collaborating with Micro-Influencers
Begin with brand advocates among your followers and extend your search using relevant hashtags or keywords. Collaboration methods can vary from PR packages to social takeovers and affiliate links, depending on your objectives, budget, and available resources.

## Micro-Influencer Collaboration Considerations
To ensure successful campaigns, respect influencers' creative freedom, follow FTC guidelines for ad disclosures, and foster mutual understanding and respect in your collaborations.

## Evaluating the Success of Your Influencer Campaign
Evaluate your campaign based on Key Performance Indicators (KPIs) such as reach, engagement, and sales. Utilize manual practices, tracking links, or integrated campaign management tools to collect data efficiently. 

By partnering with micro-influencers, your brand can engage larger audiences, foster loyalty, boost conversions, and achieve your marketing goals. For assistance in launching a prosperous micro-influencer collaborative campaign, connect with our Social Media team today.

**Further resources on micro-influencer collaboration**
1. Micro-influencer compensation
2. Collaborative best practices
3. Influencer-Brand relationship study

Strategy & Research

Digital Marketing

Web Development

Creative

AI Data & Analytics

Lynne Craig

VP of Digital Marketing

More articles by Lynne Craig

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Partner with Micro-Influencers to Improve Your Brand's Reach