Ana Baldinger

Ana Baldinger is a versatile UX/UI and Product Designer with a rich background that spans healthcare, fintech, and B2B SaaS industries. Before transitioning into design, Ana spent years as a licensed Occupational Therapist, where she developed a deep empathy for users and a data-driven approach to solving complex human problems — skills that continue to set her apart in the design world.

Since moving into UX/UI design, Ana has built an impressive portfolio of contract and freelance work with companies ranging from healthcare startups to enterprise-level platforms. She has redesigned large-scale marketing websites, built comprehensive design systems, and crafted intuitive onboarding flows that drive user adoption and business growth. Her work has delivered measurable results, including boosting NPS scores from 30 to 80, improving task success rates by 20%, and reducing permit rejection rates for first-time applicants through thoughtful, research-backed design.

Ana is equally comfortable leading agile design teams as she is diving deep into user research, usability testing, and high-fidelity prototyping in Figma. She has collaborated with cross-functional stakeholders across product, engineering, and marketing teams to deliver seamless design-to-development handoffs and accessible, WCAG 2.2-compliant experiences.

With a Master of Science in Occupational Therapy and a foundation in psychology, Ana brings a rare combination of clinical empathy, strategic thinking, and technical design expertise to every project she touches. She is passionate about creating inclusive, user-centered digital products that solve real problems and deliver lasting impact.