Unleash the Power of Data with Fruition's Analytics Services

The most important website analytics metrics to track depend on the goals of the website. However, some common metrics include website traffic, bounce rate, time on site, pageviews, conversion rate, and exit rate. These metrics can provide insights into the effectiveness of a website in achieving its objectives.

Website analytics can help in improving website usability by providing insights into user behavior. For example, by analyzing user flow and page navigation, it can identify areas of the website where users are getting stuck or dropping off. This information can be used to improve the design and layout of the website to make it more user-friendly and increase engagement.

Google Analytics is a popular website analytics tool that is free to use and provides detailed insights into website traffic, user behavior, and conversion rates. It is widely used and supported by a large community. Other website analytics tools may have different features, pricing models, and user interfaces, but ultimately serve the same purpose of providing insights into website performance.

Website analytics can help in optimizing website SEO by providing insights into how users are finding and interacting with the website. For example, by analyzing search engine traffic and keywords, it can identify areas where the website can be optimized to improve its search engine ranking. It can also provide insights into the performance of different types of content and help to identify opportunities for creating new content that resonates with users.