Only Natural Pet
How Fruition's Custom Adwords Strategies Increased National Brand Purchases and Revenue for a National E-Commerce Pet Store
57%
Increase in purchases/conversions
32%
Increase in campaign conversion rate
20%
Increase in ROAS
The Challenge
Only Natural Pet is a one-stop shop for everything your pet needs, from healthy dog and cat food to treats and supplies. They focus on all life stages, offering products suitable for young and old pets. Committed to pet wellness, they prioritize honest ingredients and sustainable practices. Since 2021, Fruition has partnered with Only Natural Pet to provide comprehensive paid media support. This collaboration includes managing their Google Ads, Microsoft Ads, and Criteo campaigns.
Only Natural Pet (ONP) distributes both proprietary and third-party pet products. However, its existing product categories did not effectively differentiate between them. The inability to segment products into distinct campaigns hindered ONP’s ability to optimize its advertising spend. Without granular data on product and brand performance, it was challenging to identify top-selling entities and allocate resources effectively. This also impacted their understanding of ad effectiveness and return on investment (ROI).
INDUSTRY
SERVICES
- Paid Media, Email Marketing, Content
OUR STRATEGY
Strategic Segmentation Unlocks Growth for Only Natural Pet Google Ad Campaigns
THE RESULTS
Fruition's Strategy Drives 56% Growth in E-Commerce Conversions
Fruition's strategic approach helped Only Natural Pet achieve significant growth in e-commerce purchases/conversions in the first six months of 2024 compared to the previous year. Specifically, the campaigns boosted Google Adwords purchases/conversions by 56.69%, increased impressions by 33.29%, increased clicks by 14.72%, and improved the conversion rate by 32.06%. As a result, the return on advertising spend (ROAS) for Google Adwords increased by 19.84% year-over-year.
Initial discovery call
Tell us about your business, your challenges, what you need help with and what you’re hoping to achieve. We’ll start brainstorming the solutions.
We’ll scope the work
Over the next week, we’ll start to put together your proposal to achieve your business goals outlined in our initial call. We’ll meet to walk you through our holistic process and expected timeline.
Execute + track
Your team has been assembled and we’re ready to kickoff your project. Measuring performance is important to us; we’ll keep you informed every step along the way.