IMI
A modernized website for IMI: Colorado’s Leader in Steel Fabrication and Erection
62%
Increase in Desktop Site Speed
90%
Increase in Mobile Site Speed
56%
Increase in Page Views
The Challenge
IMI’s reputation speaks for itself. Established in 1986 and recently under new leadership, IMI came to Fruition with the primary goal of modernizing their brand image and web presence. They have worked with clients all over Colorado such as Coors Stadium, Denver International Airport, Purina, and the United States Postal Service. However, the website was outdated and didn’t reflect or communicate the caliber of work they were capable of. IMI enlisted Fruition’s help to update their logo and design a striking new website.
INDUSTRY
SERVICES
- Design, WordPress Development, Copywriting, Logo Design
PLATFORM
- Wordpress, Figma
TIMELINE
- 5 Months
THE SOLUTION
We wanted to design a small site that delivered a big punch.
THE SOLUTION
A contemporary aesthetic with a unique “dark mode” design
THE SOLUTION
An outdated logo was holding IMI back
Project Images
THE RESULTS
A sleek, new site that converts
The homepage instantly conveys what IMI does (steel fabrication and erection) and their core values (expertise, people, and results). The tagline "Colorado's Leader in Steel Fabrication and Erection" is clear and impactful. The website also uses high-quality images and videos of their projects, showcasing their capabilities and highlighting the scale and complexity of their work. This is particularly effective in a visually-driven industry like steel fabrication.