Hale Pet Door
An e-commerce site redesign and replatforming from Ruby on Rails to Wordpress
45%
Increase in Desktop Site Speed
169%
Increase in Mobile Site Speed
49%
Increase in page views
Overview
Hale Pet Door is a family-owned, trusted brand that has been in business for over 30 years manufacturing pet doors for cats and dogs. They are known for their high-quality, durable, and energy-efficient products. Hale Pet Doors are made in the USA and come with a lifetime warranty on the frame and a 10-year warranty on parts.
INDUSTRY
E-CommerceB2C
SERVICES
- Design, WordPress Development, SEO
PLATFORM
- Wordpress, Figma, WooCommerce
TIMELINE
- 6 Months
OUR STRATEGY
A full discovery process that included an improved Information Architecture, Competitor Analysis, Heatmaps, User Interviews, and Surveys
THE SOLUTION
A custom site built on Wordpress with improved visuals and a better checkout experience.
Project Images
THE RESULTS
An improved UX has led to a consistent increase in sales
The aesthetic improvements have positively impacted how visitors perceive Hale Pet Door. The visuals finally reflect the professional, upscale and high-quality brand. Having a more modern and visually appealing design has contributed to a positive brand image and increased credibility for the company.