Hale Pet Door
An e-commerce site redesign and replatforming from Ruby on Rails to Wordpress
45%
Increase in Desktop Site Speed
169%
Increase in Mobile Site Speed
49%
Increase in page views
Overview
Hale Pet Door is a family-owned, trusted brand that has been in business for over 30 years manufacturing pet doors for cats and dogs. They are known for their high-quality, durable, and energy-efficient products. Hale Pet Doors are made in the USA and come with a lifetime warranty on the frame and a 10-year warranty on parts.
INDUSTRY
SERVICES
- Design, WordPress Development, SEO
PLATFORM
- Wordpress, Figma, WooCommerce
TIMELINE
- 6 Months
OUR STRATEGY
A full discovery process that included an improved Information Architecture, Competitor Analysis, Heatmaps, User Interviews, and Surveys
THE SOLUTION
A custom site built on Wordpress with improved visuals and a better checkout experience.
Project Images
THE RESULTS
An improved UX has led to a consistent increase in sales
The aesthetic improvements have positively impacted how visitors perceive Hale Pet Door. The visuals finally reflect the professional, upscale and high-quality brand. Having a more modern and visually appealing design has contributed to a positive brand image and increased credibility for the company.
Exploratory Call
Tell us about your business, your challenges, what you need help with and what you're hoping to achieve. We'll start brainstorming the solutions.
We'll scope the work
Over the next week, we'll start to put together your proposal to achieve your business goals outlined in our initial call. We'll meet to walk you through our holistic process and expected timeline.
Game on!
Your team has been assembled and we're ready to kickoff your project. Measuring performance is important to us; we'll keep you informed every step along the way.