E-470
A website redesign for Highway E-470, a 47-mile-long toll road in the Denver metropolitan area.
38%
Increase in Conversions
81.61%
Increase in average session duration
2.28%
Improvement in bounce rate
The Challenge
E-470 struggled with an old website that made content editing and management tedious and cumbersome. The site design was outdated and in need of a full redesign, and the most visited page on the site, a calculator application for calculating tolls had a poor user interface and was difficult to use.
INDUSTRY
SERVICES
- Research and Discovery, Strategy and Planning, Website Design, Web Development, Hosting
PLATFORM
- Wordpress, Figma
TIMELINE
- 8 Months
OUR STRATEGY
We completed a full discovery process
THE SOLUTION
A modular design system that simplifies development, and page construction.
Project Images
THE RESULTS
An intuitive user experience that reflects E470's tone and voice
The site architecture and user flow to point of engagement on the site like the toll calculator and contact forms is clearer and the usability of this interactive pieces of the side is improved. Content administration and new page building has never been easier, and the E-470.com has a suite of custom page elements to build completely custom landing pages as they see fit.