# MPulse Software, Inc. Launches New WordPress Site Designed by Fruition Growth, LLC

PRESS CONTACT                                                                                                     **FOR IMMEDIATE RELEASE** Emily Wheeler, Content Manager  Fruition Growth, LLC  616 Speer Boulevard, Denver, CO 80203 (720) 580 - 0218 **[Denver, Colorado, September 18, 2019]** MPulse Software Inc., a provider of computerized maintenance management system (CMMS) software, unveiled its new site on September 3, 2019.  The site, which was developed, built, and launched by Fruition Growth, was designed to use a mobile-first approach, include multiple entry points into the site’s full content offerings, and keep users engaged with the site’s content.  Fruition completed a comprehensive discovery phase and collaborative workshop to fully understand MPulse Software Inc.’s target audience, goals, and the CMMS industry as a whole.  During this phase, Fruition conducted a technical audit, brand analysis, persona development, and user flow assessment, as well as a competitive analysis, which dug into the company’s email, content, and SEO strategies.    Using the research from the discovery phase, the Fruition team began a complete website redesign, which featured building a custom content structure to manage MPulse Software Inc.’s vast library of resources and blog articles, improving the user navigation, optimizing for mobile, and integrating with Marketo.  The project also added new content to the site to improve MPulse Software Inc.’s search engine rankings.   Overall, the new site highlights MPulse Software Inc.’s expertise in the industry and positions them as a reliable and trustworthy partner for equipment and facilities maintenance organizations.  Now, whether using the desktop or mobile versions of the site, customers can easily find what they’re looking for through an improved search feature and content structure, as well as on-page links to relevant content.  Additionally, site visitors can more easily convert thanks to the streamlined “Contact Us” process.   “Fruition started the project by getting to know us and working hard to really understand our customers. Those efforts paid off big! Our new site does a great job of telling our story and connecting us with our customers and prospective customers. We're looking forward to continuing our relationship with Fruition to leverage this new platform as an engine of growth for our company.” - Jason Johnson, President, MPulse Software, Inc.   For more information about MPulse Software, Inc. or to view their new site, visit mpulsesoftware.com.  

                   #### Wonder if a site redesign could benefit your organization?
                                                       Get in Touch
    **About MPulse Software, Inc.** MPulse is a JDM Technology Group company. JDM Technology Group is a global software business focused on delivering business software systems for the architecture, engineering and construction industries with over 150,000 users served in 40 countries on 7 continents, employing over 500 staff. The JDM Technology Group’s core business philosophy is long-term commitment to customer service coupled with providing the best possible solutions to customers. JDM Technology Group companies include Computer Guidance Corporation, ConEst Software, Explorer Software, IndustrySmarts, JOBPOWER, MicroMain Corporation, MPulse Software, and Vision InfoSoft in North America; CSSP, CostCon, LEVESYS, Nimbus, and Plusfactor in Australasia; and Estimate, Integrity, RedSkyIT, and StreamBIM in Europe and the Middle East. For more information about the JDM Technology Group, visit: http://www.jdmtechnologygroup.com/     **About FRUITION** ® Fruition Growth, LLC is a Denver-based full service digital marketing agency. Specializing in SEO, website design, development, and hosting,  Fruition builds, grows, and protects your business by increasing your online presence while reducing risks. Unlike niche agencies who only offer development, marketing, or hosting support, Fruition has experts in each service area so your company can use digital as your competitive advantage.  


Discover the mobile-friendly WordPress site for MPulse Software, designed by Fruition Growth. See how the redesign improves navigation and engagement.

Updated Content:

# MPulse Software's New WordPress Site by Fruition Growth Unveiled

**FOR IMMEDIATE RELEASE** Emily Wheeler, Content Manager Fruition Growth, LLC 616 Speer Boulevard, Denver, CO 80203 (720) 580 - 0218 **[Denver, Colorado, September 18, 2019]** MPulse Software, a leader in computerized maintenance management system (CMMS) software, launched its redesigned site on September 3, 2019.

Committed to providing an engaging and accessible digital experience to its target audience, the website was developed, built, and launched by Fruition Growth. A mobile-first approach was employed, alongside improved entry points into the site’s content and strategies to keep users engaged.

Fruition undertook a comprehensive discovery phase to understand MPulse Software’s audience and the CMMS industry. Following a technical audit, brand analysis, and competitive analysis, an optimized redesign was undertaken. A custom content structure was built to manage MPulse Software's library of resources, improve user navigation, optimize for mobile, and integrate with Marketo.

It highlights MPulse Software’s expertise in the industry and increases their visibility to equipment and facilities maintenance organizations. Device-responsive, the site offers an improved user-friendly search feature and on-page links to relevant content. Visitors can convert more easily due to the efficient contact process.

More information about MPulse Software available at mpulsesoftware.com.

#### A site redesign could benefit your organization. Connect Today!

**About MPulse Software, Inc.** A JDM Technology Group firm, MPulse Software provides top-notch solutions to customers globally. Visit: http://www.jdmtechnologygroup.com/ 

**About FRUITION** ® Fruition Growth, LLC is a Denver-based full-service digital marketing agency that specializes in SEO, web design, and hosting to build and protect your business's online presence.

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New WordPress Site for MPulse Software by Fruition Growth | Site Launch

# Fruition Strengthens Team By Acquiring Wandrblu Digital

**Denver, Colorado, January 9, 2020** Fruition, one of Denver’s top digital marketing agencies, acquired Wandrblu Digital on Wednesday, January 1st. Wandrblu Digital, a social media marketing and creative agency, specializes in planning and implementing effective social media strategies across platforms as well as creating custom photography, videography, and animation for their clients. Given the companies’ shared values, goals, and level of talent, the merge will provide both Fruition and Wandrblu Digital customers an even higher level of service.  

![wandrblulogo-300x138.png](https://s3.us-east-1.wasabisys.com/cdn.fruition.net/wandrblulogo_300x138_4510d407bd.png)

Fruition and Wandrblu Digital are both relentlessly focused on delivering results, and their work is recognized by their stellar reviews on Clutch. As top marketing firms in Denver, Fruition and Wandrblu Digital boast near-perfect client ratings of 4.9 and 4.8, respectively. By merging together under the Fruition name, the agencies will combine their strengths to provide unparalleled solutions and strategies and to their clients.  

## Social Media Company in Denver Acquired
As the companies merge, Mike Mercea, the President and CEO of Wandrblu Digital, will join Fruition’s Business Development team. Fruition will maintain Wandrblu Digital’s current client base and leverage Mike’s experience in creating and executing social media strategy for Fruition’s current partners.  “We’re immensely excited about the opportunity to join forces with Wandrblu Digital and welcome Mike to the Fruition team,” says Fruition CEO, Jim Collins. “We pride ourselves on our technical expertise in all things digital, and this merger gives us the opportunity to deepen our knowledge and ability to deliver custom, industry-leading solutions.”

**Does your business need social media marketing solutions?**
Social Media Services for Businesses
  Fruition Growth, LLC is a Denver-based full service digital marketing agency. Specializing in SEO, website design, development, and hosting,  Fruition builds, grows, and protects your business by increasing your online presence while reducing risks. Unlike niche agencies who only offer development, marketing, or hosting support, Fruition has experts in each service area so your company can use digital as your competitive advantage.     PRESS CONTACT
Emily Wheeler, Content Manager Fruition Growth, LLC 616 Speer Boulevard, Denver, CO 80203 (303) 395-1880

Fruition merges with Wandrblu Digital, multiplying capabilities. Expect enhanced social media campaigns & customer-focused strategies strengthened by unrivalled industry expertise.

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Wandrblu Digital Joins Fruition: The Strengthening of Digital Marketing Strategy

# Fruition Named One Of Built In Colorado’s Best Places To Work

At Fruition, we’re known for exceeding customer expectations as we build, grow, and protect our clients’ businesses through digital design, development, and marketing. As one of the **top-rated digital agencies** in Denver, Fruition has focused on attracting and retaining top talent in order to leverage employee’s expertise to deliver outstanding solutions for our clients. We’re proud to announce that as a result of these efforts, Fruition has been featured as a Best Small Company to Work For and as a Company with the Best Benefits by Built in Colorado.  

## Honored by Built-in Colorado
Honorees are chosen by Built in Colorado based on data submitted by companies and their employees. Using this information, Fruition was included in the top 50 Companies with the Best Benefits in Colorado, and ranked #23 in the list of Best Small Companies to Work For.  “We’re honored to be recognized with this prestigious award,” says [Jim Collins](/team/jim-collins), CEO of Fruition. “We’ve worked hard to reinvest back into our team and make Fruition a great place to work. Our employees make the company what it is, so it’s important to us to give them the independence, autonomy, and support they need to do their jobs right. Plus, we offer some amazing benefits, like generous PTO, sabbaticals, work-from-home, and 401K matches.” 

## Solid and consistent growth
With just under 40 full-time employees, Fruition focuses on hiring top-notch specialists who are passionate and driven in their given fields. Although Fruition’s employees come from all walks of life and have diverse backgrounds and interests, the team is united under the core values of “Getting Sh*t Done (right),” ‘Giving a Sh*t”, and “No Blaming, Complaining, or Defending.” We measure our potential candidates by the highest standards, which, in turn, results in employees who hold their peers accountable and challenge each other to deliver innovative solutions.   “It's difficult to not find yourself motivated as a part of Fruition,” says Jon Shah, Senior Business Representative. “From the experts you work with and learn from every day to a culture that always focuses on positivity - Fruition's team, benefits, and work-life balance make one strive to be the best employee possible.” “Fruition has built a culture of hard-working individuals who are passionate about the work we do for our clients,” agrees Gianna Morera, Technical Project Manager. “I feel lucky to work at a company where every individual has the opportunity to have an impact.”

## Team Focused Success
At Fruition, we see our team as people, not just as employees, and we’re proud to be cultivators of success, growth, and excellence. As Fruition continues to grow, we look forward to finding new ways to inspire and support our employees in their career aspirations and beyond.

Explore how Fruition made it to the top companies in Colorado listed by Built in for excellent workplace environment and benefits. Join our diverse team today! - 153 characters

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Top-Rated Workplace in Colorado: Discover Fruition's Honor by Built-in - 66 characters

# Fruition Named A Colorado Companies To Watch Winner

**Denver, Colorado, September 25, 2020** Fruition, a top digital agency in Denver, was named a Colorado Company to Watch. The award recognizes the excellence, drive, and influence of Fruition as the agency continues to grow. Colorado Companies to Watch recognizes second stage companies that develop innovative products and services, create quality jobs, enrich and support their community, and contribute to new industries throughout Colorado.  When Fruition was founded in 2001, the agency focused solely on SEO. 

## 20 Years of Growth
In the past 20 years, Fruition has grown to encompass full-funnel digital marketing, design, and development. In addition to maintaining near-perfect client reviews on Clutch, the company also donates time and services to several local charitable organizations. “From our services to our culture and philanthropic efforts, Fruition is focused on strengthening our team and the greater community,” says Jim Collins, Fruition CEO. “We’re extremely honored to be named a Colorado Company to Watch, and we can’t wait to see where Fruition goes from here.”  Colorado Companies to Watch, brought to you by Bank of America Merrill Lynch, recognizes the driving economic focuses in the state by focusing not only on growth but on the true impact and influence of Colorado businesses. The program seeks to recognize the organizations that drive economic prosperity and positively impact their industries, communities and the state as a whole.   “We are pleased to recognize Fruition as one of Colorado’s 50 most innovative 2nd stage companies,” says Jill Terry, Colorado Companies to Watch Chairman. “These companies contribute significantly to the growth and economic independence of the state by developing new services and products, creating jobs, enriching communities, and generating new industries”  About Fruition  Fruition is a Denver-based, full-service digital agency. 

## Advanced SEO, Paid Media, and Website Development based in Colorado
Specializing in SEO, website design, development, and hosting,  Fruition builds, grows, and protects your business by increasing your online presence while reducing risks. Unlike niche agencies who only offer development, marketing, or hosting support, Fruition has experts in each service area so your company can use digital as your competitive advantage.



Fruition, Denver's leading digital agency, earns an award for excellence and influence as a second stage company. Discover how we empower Colorado's digital landscape.

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Fruition Receives Prestigious Recognition as Colorado Company to Watch

# Creating a More Effective Content Calendar

Creating a content calendar is an essential part of any content marketing strategy. It can be used to plan, organize and track content production, as well as track performance. It is an invaluable tool when it comes to content marketing success. The first step in creating an effective content calendar is to identify your goals and objectives. This will help you determine which types of content you will produce, when and how often. It will also help you determine which channels you will use to promote your content and when. Next, you should decide on your content topics. Brainstorm ideas and create a list of topics that are relevant to your target audience and that fit within the overall goals of your content marketing strategy. Once you have identified your topics, it’s time to create a timeline. Decide when you will publish each piece of content and how long it will take you to create it. You should also consider how often you will post and how much time you will dedicate to promoting each piece of content. Finally, you should use a content calendar template to track and organize all of your content. A content calendar template can help you keep track of your content production schedule, track performance, and ensure that you are producing content that is in line with your goals. Creating an effective content calendar can help you ensure that you are producing quality content that is reaching your target audience. By following these steps and using a content calendar template, you can create a successful content marketing strategy that is sure to bring results.

## Becoming a thought leader with relevant content
Blogging is a useful tool for helping you increase traffic to your site, position your company as a thought leader, and connect with your users. With so many valuable benefits, it’s important to take a thoughtful approach to your blog. A blog content calendar is critical to building a successful blog strategy and meeting your larger business goals.

## What Is a Blog Content Calendar?
A blog content calendar is a written schedule outlining what upcoming content you’re creating, when it will be published, and, depending on your needs, where your content will be shared. Creating a blog calendar will help you determine the status of upcoming content, keep your content team organized, and ensure your business is regularly producing or updating site content. 

## Step-By-Step Guide For Creating Your Blog Calendar
### 1. Choose a Format
Before you begin drafting your blog calendar, you’ll need a place to organize your ideas. One of the easiest options is to set up a Microsoft Excel or Google sheet. For a digital marketing agency, Google Sheets are extremely helpful for customizing calendars for each account, collaborating with clients, and sharing the rationale behind each blog. In the example content calendar below, you’ll see we created sections for blog descriptions, notable holidays, and which target audience each blog is targeting.  

![Fru-blog-image-jan-21.png](https://s3.us-east-1.wasabisys.com/cdn.fruition.net/Fru_blog_image_jan_21_662660952a.png)

Depending on the purpose of your business and the size of your content team, you could also choose to use a project management tool like Jira.

### 2. Consider Your Target Audiences 
Before you home in on specific blog topics, consider each segment of your audience and what’s important to them. For example, if you own an eCommerce store that sells dog toys, some segments of your audience may care most about quality, while others want to learn more ways to keep their dog engaged.   
### 3. Consider Your Business Goals 
Determine what business goals you want your content to support this quarter or this year. If you’re focusing on lead generation, more of your blogs should target prospective customers. If you’re focusing on retention, you’ll need to create high-quality content for existing customers. 
### 4. Perform Keyword Research & Identify Keyword Gaps 
Now that you know what your audience cares about and what content will support the greater business, perform keyword research to tap into current search trends. Using tools like Google Trends can help you identify popular keyword searches and what long-term keywords you may be able to focus on. While you’re performing keyword research, be sure to look at what your close competitors are ranking for using a 3rd party tool. Not only can this help you develop new blog ideas, but you may be able to steal traffic away from your competition.
### 5. Plug In Topics 
With all this knowledge, it’s time to start building out your content calendar. Plug in topics to each month, keeping in mind holidays, events, product launches, and other timely events.
### 6. Write Yourself Notes
The “Notes” column in our content calendar example is there for a reason. Most content teams plan content a quarter or more in advance, which means you may not remember all the details you spent so much time researching. The notes column is a great place to add ideas, resources, and potential keywords you’d like to use when writing the piece.
### 7. Leave Room For the Unexpected 
Planning content in advance is a great way to keep your content team on track and ensure you have enough time to put out quality pieces. However, it’s important to leave some time for unexpected events. Add some flexibility and placeholders into your calendar so your team can balance both pre-planned and responsive content. Having a strong content calendar is the cornerstone of great content. If you have questions about how to build or execute your blog content strategy, contact us today. Our talented content team can help you develop, write, and optimize your content to connect with new and existing audiences.

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Thrive with an Winning Blog Content Calendar: A Thorough Guide

# Fruition Team Member Spotlight: Lynne Craig

At Fruition, we strongly believe that it is our amazing, expert team (or FruCrew, as we affectionately call ourselves) that sets us apart from the competition. All of our team members bring years of experience in our work as well as big personality to our interactions with clients, and we couldn’t be more proud. We’re highlighting each member of our team so that you can get to know us a little better. This month, we’re kicking things off with one of our team members at the heart of the FruCrew creative team, our fabulous Vice President of Digital Marketing, Lynne Craig.

## Decades of Broad, Proactive Digital Marketing Expertise
Lynne Craig VP Digital MarketingWhile Lynne has been with Fruition for eight years, she brings to the team over 15 years of marketing experience across multiple industries like healthcare, eCommerce, professional services, hospitality, and nonprofit work. She’s driven by the promise of helping build dependable, trusted partnerships with her many clients, and she’s a master of crafting creative campaigns that deliver key results while staying true to the heart of each client’s business. When it comes to anticipating client needs, Lynne is an absolute pro, and those of us lucky enough to be a part of her team feel that proactive spirit every day, too. In her role at Fruition, Lynne cherishes the opportunity to coach team members and watch them succeed. She also loves getting to learn something new each day in the process of building long-term client relationships. “I can honestly say that each day here has been unique, which is what I love about my job,” Lynne says. But her favorite part of working at Fruition? “The people, hands down.” Lynne feels very excited about Fruition’s future. “The acceleration of everything shifting to digital over the past year is making it an exciting time to be working in digital marketing,” she says. “I’m excited about how we can harness the technology, new platforms, and strategies to further the success of our clients’ businesses online.” Read more: maximizing your digital agencies potential

## Lynne’s Key Value: Give A Sh*t
Growing up as a surprisingly shy kid in Illinois, Lynne has always been influenced by her father, a hard-working foundry worker and entrepreneur who started his own successful company during Lynne’s teenage years. In his office in their family home, Lynne’s dad had hung a felt banner that read “Give s Sh*t.” That statement stuck with Lynne, and influenced everything she did. It’s actually thanks to Lynne (and her father) that one of Fruition’s core values is Give a Sh*t. When Brad Anderson, the founder of Fruition, got to meet Lynne’s father in person, Brad asked him what he believed factored into the success and longevity of the company he’d started. Lynne’s dad answered: “Always hire people who Give a Sh*t.” The concept stuck with Brad, just as it had with Lynne, and a new value was born.  To Lynne, the general idea behind “Give a Sh*t” is simple. “I approach it from a place of genuine care for the work that you deliver or do,” she says. “No matter what I’m doing for work, I want to make sure I’m giving my clients or customers the best possible experience, the best possible solutions. It’s literally giving a sh*t, or caring deeply about, every aspect of the business that I touch. This is the story-line that I’ve been hearing forever. It’s in the fabric of who I am, especially when it comes to work.”

## When She’s Not Hard at Work, You Can Find Lynne…
An avid fan of the outdoors, Lynne spends her free time fly fishing, hiking, or skiing around Colorado. (Lynne’s a big proponent of the annual Fruition company ski day in the winter). She also loves baking anything she can find on Pinterest. She’s a particular fan of chocolate chip cookies, but her proudest baking accomplishment has to be her entirely scratch-made Italian Creme Cake, filled with layers and layers of soft cake and hand-made cream cheese icing. Lynne also cares for the community (she’s a board member for Playworks Colorado), and is a big family person—and has one of the sweetest dogs ever, Stanley (#stanthedogman) When we asked Lynne what she would do if she won the lottery, she said that her first priority would be to make sure that all of her nieces and nephews had enough money for college and to set up her family so that they’d never have to worry about money again. Then she’d use the rest to throw “a hell of a party” with family and close friends, and set up a company of her own focusing on social impact causes and services. Oh, and she’d also be sure to write a nice check to the person who sold her the lotto ticket—Lynne is the type of person who wants to make sure everyone’s needs are taken care of, especially those she partners with. That’s just what happens when you give a sh*t and why Fruition has the best digital marketing team. We are proud of the skills we bring to the table, and we know that we can help your business grow and thrive, no matter what industry you’re in. Book a digital marketing chat with us today.


Get to know the VP of Digital Marketing at Fruition, Lynne Craig. Learn about her impactful contributions, unique approach to digital marketing, and personal life outside the office.

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