PRESS CONTACT                                                                                                     **FOR IMMEDIATE RELEASE** Emily Wheeler, Content Manager  Fruition Growth, LLC  616 Speer Boulevard, Denver, CO 80203 (720) 580 - 0218 **[Denver, Colorado, September 18, 2019]** MPulse Software Inc., a provider of computerized maintenance management system (CMMS) software, unveiled its new site on September 3, 2019.  The site, which was developed, built, and launched by Fruition Growth, was designed to use a mobile-first approach, include multiple entry points into the site’s full content offerings, and keep users engaged with the site’s content.  Fruition completed a comprehensive discovery phase and collaborative workshop to fully understand MPulse Software Inc.’s target audience, goals, and the CMMS industry as a whole.  During this phase, Fruition conducted a technical audit, brand analysis, persona development, and user flow assessment, as well as a competitive analysis, which dug into the company’s email, content, and SEO strategies.    Using the research from the discovery phase, the Fruition team began a complete website redesign, which featured building a custom content structure to manage MPulse Software Inc.’s vast library of resources and blog articles, improving the user navigation, optimizing for mobile, and integrating with Marketo.  The project also added new content to the site to improve MPulse Software Inc.’s search engine rankings.   Overall, the new site highlights MPulse Software Inc.’s expertise in the industry and positions them as a reliable and trustworthy partner for equipment and facilities maintenance organizations.  Now, whether using the desktop or mobile versions of the site, customers can easily find what they’re looking for through an improved search feature and content structure, as well as on-page links to relevant content.  Additionally, site visitors can more easily convert thanks to the streamlined “Contact Us” process.   “Fruition started the project by getting to know us and working hard to really understand our customers. Those efforts paid off big! Our new site does a great job of telling our story and connecting us with our customers and prospective customers. We're looking forward to continuing our relationship with Fruition to leverage this new platform as an engine of growth for our company.” - Jason Johnson, President, MPulse Software, Inc.   For more information about MPulse Software, Inc. or to view their new site, visit mpulsesoftware.com.  

                   #### Wonder if a site redesign could benefit your organization?
                                                       Get in Touch
    **About MPulse Software, Inc.** MPulse is a JDM Technology Group company. JDM Technology Group is a global software business focused on delivering business software systems for the architecture, engineering and construction industries with over 150,000 users served in 40 countries on 7 continents, employing over 500 staff. The JDM Technology Group’s core business philosophy is long-term commitment to customer service coupled with providing the best possible solutions to customers. JDM Technology Group companies include Computer Guidance Corporation, ConEst Software, Explorer Software, IndustrySmarts, JOBPOWER, MicroMain Corporation, MPulse Software, and Vision InfoSoft in North America; CSSP, CostCon, LEVESYS, Nimbus, and Plusfactor in Australasia; and Estimate, Integrity, RedSkyIT, and StreamBIM in Europe and the Middle East. For more information about the JDM Technology Group, visit: http://www.jdmtechnologygroup.com/     **About FRUITION** ® Fruition Growth, LLC is a Denver-based full service digital marketing agency. Specializing in SEO, website design, development, and hosting,  Fruition builds, grows, and protects your business by increasing your online presence while reducing risks. Unlike niche agencies who only offer development, marketing, or hosting support, Fruition has experts in each service area so your company can use digital as your competitive advantage.  


Discover the mobile-friendly WordPress site for MPulse Software, designed by Fruition Growth. See how the redesign improves navigation and engagement.

Updated Content:

# MPulse Software's New WordPress Site by Fruition Growth Unveiled

**FOR IMMEDIATE RELEASE** Emily Wheeler, Content Manager Fruition Growth, LLC 616 Speer Boulevard, Denver, CO 80203 (720) 580 - 0218 **[Denver, Colorado, September 18, 2019]** MPulse Software, a leader in computerized maintenance management system (CMMS) software, launched its redesigned site on September 3, 2019.

Committed to providing an engaging and accessible digital experience to its target audience, the website was developed, built, and launched by Fruition Growth. A mobile-first approach was employed, alongside improved entry points into the site’s content and strategies to keep users engaged.

Fruition undertook a comprehensive discovery phase to understand MPulse Software’s audience and the CMMS industry. Following a technical audit, brand analysis, and competitive analysis, an optimized redesign was undertaken. A custom content structure was built to manage MPulse Software's library of resources, improve user navigation, optimize for mobile, and integrate with Marketo.

It highlights MPulse Software’s expertise in the industry and increases their visibility to equipment and facilities maintenance organizations. Device-responsive, the site offers an improved user-friendly search feature and on-page links to relevant content. Visitors can convert more easily due to the efficient contact process.

More information about MPulse Software available at mpulsesoftware.com.

#### A site redesign could benefit your organization. Connect Today!

**About MPulse Software, Inc.** A JDM Technology Group firm, MPulse Software provides top-notch solutions to customers globally. Visit: http://www.jdmtechnologygroup.com/ 

**About FRUITION** ® Fruition Growth, LLC is a Denver-based full-service digital marketing agency that specializes in SEO, web design, and hosting to build and protect your business's online presence.

a blue and orange line drawing of a megaphone

Generic-Blog-Hero-1.jpg

MPulse Software Unveils New WordPress Site by Fruition Growth

**Denver, Colorado, January 9, 2020** Fruition, one of Denver’s top digital marketing agencies, acquired Wandrblu Digital on Wednesday, January 1st. Wandrblu Digital, a social media marketing and creative agency, specializes in planning and implementing effective social media strategies across platforms as well as creating custom photography, videography, and animation for their clients. Given the companies’ shared values, goals, and level of talent, the merge will provide both Fruition and Wandrblu Digital customers an even higher level of service.  

![wandrblulogo-300x138.png](https://s3.us-east-1.wasabisys.com/cdn.fruition.net/wandrblulogo_300x138_4510d407bd.png)

Fruition and Wandrblu Digital are both relentlessly focused on delivering results, and their work is recognized by their stellar reviews on Clutch. As top marketing firms in Denver, Fruition and Wandrblu Digital boast near-perfect client ratings of 4.9 and 4.8, respectively. By merging together under the Fruition name, the agencies will combine their strengths to provide unparalleled solutions and strategies and to their clients.  

## Social Media Company in Denver Acquired
As the companies merge, Mike Mercea, the President and CEO of Wandrblu Digital, will join Fruition’s Business Development team. Fruition will maintain Wandrblu Digital’s current client base and leverage Mike’s experience in creating and executing social media strategy for Fruition’s current partners.  “We’re immensely excited about the opportunity to join forces with Wandrblu Digital and welcome Mike to the Fruition team,” says Fruition CEO, Jim Collins. “We pride ourselves on our technical expertise in all things digital, and this merger gives us the opportunity to deepen our knowledge and ability to deliver custom, industry-leading solutions.”

**Does your business need social media marketing solutions?**
Social Media Services for Businesses
  Fruition Growth, LLC is a Denver-based full service digital marketing agency. Specializing in SEO, website design, development, and hosting,  Fruition builds, grows, and protects your business by increasing your online presence while reducing risks. Unlike niche agencies who only offer development, marketing, or hosting support, Fruition has experts in each service area so your company can use digital as your competitive advantage.     PRESS CONTACT
Emily Wheeler, Content Manager Fruition Growth, LLC 616 Speer Boulevard, Denver, CO 80203 (303) 395-1880

Fruition merges with Wandrblu Digital, multiplying capabilities. Expect enhanced social media campaigns & customer-focused strategies strengthened by unrivalled industry expertise.

Fru_PressRelease-Wandrblu-Blog.png

Fruition Acquires Wandrblu Digital to Strengthen Strategy

# Fruition Named One Of Built In Colorado’s Best Places To Work

At Fruition, we’re known for exceeding customer expectations as we build, grow, and protect our clients’ businesses through digital design, development, and marketing. As one of the **top-rated digital agencies** in Denver, Fruition has focused on attracting and retaining top talent in order to leverage employee’s expertise to deliver outstanding solutions for our clients. We’re proud to announce that as a result of these efforts, Fruition has been featured as a Best Small Company to Work For and as a Company with the Best Benefits by Built in Colorado.  

## Honored by Built-in Colorado
Honorees are chosen by Built in Colorado based on data submitted by companies and their employees. Using this information, Fruition was included in the top 50 Companies with the Best Benefits in Colorado, and ranked #23 in the list of Best Small Companies to Work For.  “We’re honored to be recognized with this prestigious award,” says [Jim Collins](/team/jim-collins), CEO of Fruition. “We’ve worked hard to reinvest back into our team and make Fruition a great place to work. Our employees make the company what it is, so it’s important to us to give them the independence, autonomy, and support they need to do their jobs right. Plus, we offer some amazing benefits, like generous PTO, sabbaticals, work-from-home, and 401K matches.” 

## Solid and consistent growth
With just under 40 full-time employees, Fruition focuses on hiring top-notch specialists who are passionate and driven in their given fields. Although Fruition’s employees come from all walks of life and have diverse backgrounds and interests, the team is united under the core values of “Getting Sh*t Done (right),” ‘Giving a Sh*t”, and “No Blaming, Complaining, or Defending.” We measure our potential candidates by the highest standards, which, in turn, results in employees who hold their peers accountable and challenge each other to deliver innovative solutions.   “It's difficult to not find yourself motivated as a part of Fruition,” says Jon Shah, Senior Business Representative. “From the experts you work with and learn from every day to a culture that always focuses on positivity - Fruition's team, benefits, and work-life balance make one strive to be the best employee possible.” “Fruition has built a culture of hard-working individuals who are passionate about the work we do for our clients,” agrees Gianna Morera, Technical Project Manager. “I feel lucky to work at a company where every individual has the opportunity to have an impact.”

## Team Focused Success
At Fruition, we see our team as people, not just as employees, and we’re proud to be cultivators of success, growth, and excellence. As Fruition continues to grow, we look forward to finding new ways to inspire and support our employees in their career aspirations and beyond.

Explore how Fruition made it to the top companies in Colorado listed by Built in for excellent workplace environment and benefits. Join our diverse team today! - 153 characters

fruition-best-places-to-work-denver.png

Top-Rated Workplace in Colorado: Discover Fruition's Honor by Built-in - 66 characters

**Denver, Colorado, September 25, 2020** Fruition, a top digital agency in Denver, was named a Colorado Company to Watch. The award recognizes the excellence, drive, and influence of Fruition as the agency continues to grow. Colorado Companies to Watch recognizes second stage companies that develop innovative products and services, create quality jobs, enrich and support their community, and contribute to new industries throughout Colorado.  When Fruition was founded in 2001, the agency focused solely on SEO. 

## 20 Years of Growth
In the past 20 years, Fruition has grown to encompass full-funnel digital marketing, design, and development. In addition to maintaining near-perfect client reviews on Clutch, the company also donates time and services to several local charitable organizations. “From our services to our culture and philanthropic efforts, Fruition is focused on strengthening our team and the greater community,” says Jim Collins, Fruition CEO. “We’re extremely honored to be named a Colorado Company to Watch, and we can’t wait to see where Fruition goes from here.”  Colorado Companies to Watch, brought to you by Bank of America Merrill Lynch, recognizes the driving economic focuses in the state by focusing not only on growth but on the true impact and influence of Colorado businesses. The program seeks to recognize the organizations that drive economic prosperity and positively impact their industries, communities and the state as a whole.   “We are pleased to recognize Fruition as one of Colorado’s 50 most innovative 2nd stage companies,” says Jill Terry, Colorado Companies to Watch Chairman. “These companies contribute significantly to the growth and economic independence of the state by developing new services and products, creating jobs, enriching communities, and generating new industries”  About Fruition  Fruition is a Denver-based, full-service digital agency. 

## Advanced SEO, Paid Media, and Website Development based in Colorado
Specializing in SEO, website design, development, and hosting,  Fruition builds, grows, and protects your business by increasing your online presence while reducing risks. Unlike niche agencies who only offer development, marketing, or hosting support, Fruition has experts in each service area so your company can use digital as your competitive advantage.



Fruition, Denver's leading digital agency, earns an award for excellence and influence as a second stage company. Discover how we empower Colorado's digital landscape.

Fru-Blog-Companies-To-Watch.png

Fruition Named a Colorado Company to Watch

Creating a content calendar is an essential part of any content marketing strategy. It can be used to plan, organize and track content production, as well as track performance. It is an invaluable tool when it comes to content marketing success. The first step in creating an effective content calendar is to identify your goals and objectives. This will help you determine which types of content you will produce, when and how often. It will also help you determine which channels you will use to promote your content and when. Next, you should decide on your content topics. Brainstorm ideas and create a list of topics that are relevant to your target audience and that fit within the overall goals of your content marketing strategy. Once you have identified your topics, it’s time to create a timeline. Decide when you will publish each piece of content and how long it will take you to create it. You should also consider how often you will post and how much time you will dedicate to promoting each piece of content. Finally, you should use a content calendar template to track and organize all of your content. A content calendar template can help you keep track of your content production schedule, track performance, and ensure that you are producing content that is in line with your goals. Creating an effective content calendar can help you ensure that you are producing quality content that is reaching your target audience. By following these steps and using a content calendar template, you can create a successful content marketing strategy that is sure to bring results.

## Becoming a thought leader with relevant content
Blogging is a useful tool for helping you increase traffic to your site, position your company as a thought leader, and connect with your users. With so many valuable benefits, it’s important to take a thoughtful approach to your blog. A blog content calendar is critical to building a successful blog strategy and meeting your larger business goals.

## What Is a Blog Content Calendar?
A blog content calendar is a written schedule outlining what upcoming content you’re creating, when it will be published, and, depending on your needs, where your content will be shared. Creating a blog calendar will help you determine the status of upcoming content, keep your content team organized, and ensure your business is regularly producing or updating site content. 

## Step-By-Step Guide For Creating Your Blog Calendar
### 1. Choose a Format
Before you begin drafting your blog calendar, you’ll need a place to organize your ideas. One of the easiest options is to set up a Microsoft Excel or Google sheet. For a digital marketing agency, Google Sheets are extremely helpful for customizing calendars for each account, collaborating with clients, and sharing the rationale behind each blog. In the example content calendar below, you’ll see we created sections for blog descriptions, notable holidays, and which target audience each blog is targeting.  

!["A 2021 content calendar example created in a spreadsheet format for January, highlighting notable holidays, blog publish dates, titles, notes, target personas, and client notes. The calendar shows the blog 'How To Create A Blog Content Calendar' published on 1/22/21, with approval noted on 12/18.](https://s3.us-east-1.wasabisys.com/cdn.fruition.net/Fru_blog_image_jan_21_662660952a.png)

Depending on the purpose of your business and the size of your content team, you could also choose to use a project management tool like Jira.

### 2. Consider Your Target Audiences 
Before you home in on specific blog topics, consider each segment of your audience and what’s important to them. For example, if you own an eCommerce store that sells dog toys, some segments of your audience may care most about quality, while others want to learn more ways to keep their dog engaged.   
### 3. Consider Your Business Goals 
Determine what business goals you want your content to support this quarter or this year. If you’re focusing on lead generation, more of your blogs should target prospective customers. If you’re focusing on retention, you’ll need to create high-quality content for existing customers. 
### 4. Perform Keyword Research & Identify Keyword Gaps 
Now that you know what your audience cares about and what content will support the greater business, perform keyword research to tap into current search trends. Using tools like Google Trends can help you identify popular keyword searches and what long-term keywords you may be able to focus on. While you’re performing keyword research, be sure to look at what your close competitors are ranking for using a 3rd party tool. Not only can this help you develop new blog ideas, but you may be able to steal traffic away from your competition.
### 5. Plug In Topics 
With all this knowledge, it’s time to start building out your content calendar. Plug in topics to each month, keeping in mind holidays, events, product launches, and other timely events.
### 6. Write Yourself Notes
The “Notes” column in our content calendar example is there for a reason. Most content teams plan content a quarter or more in advance, which means you may not remember all the details you spent so much time researching. The notes column is a great place to add ideas, resources, and potential keywords you’d like to use when writing the piece.
### 7. Leave Room For the Unexpected 
Planning content in advance is a great way to keep your content team on track and ensure you have enough time to put out quality pieces. However, it’s important to leave some time for unexpected events. Add some flexibility and placeholders into your calendar so your team can balance both pre-planned and responsive content. Having a strong content calendar is the cornerstone of great content. If you have questions about how to build or execute your blog content strategy, contact us today. Our talented content team can help you develop, write, and optimize your content to connect with new and existing audiences.

2023-12-15T00:34:12.486Z_361.png

How to Build a Winning Blog Content Calendar: A Complete Guide

At Fruition, we strongly believe that it is our amazing, expert team (or FruCrew, as we affectionately call ourselves) that sets us apart from the competition. All of our team members bring years of experience in our work as well as big personality to our interactions with clients, and we couldn’t be more proud. We’re highlighting each member of our team so that you can get to know us a little better. This month, we’re kicking things off with one of our team members at the heart of the FruCrew creative team, our fabulous Vice President of Digital Marketing, Lynne Craig.

## Decades of Broad, Proactive Digital Marketing Expertise
Lynne Craig VP Digital MarketingWhile Lynne has been with Fruition for eight years, she brings to the team over 15 years of marketing experience across multiple industries like healthcare, eCommerce, professional services, hospitality, and nonprofit work. She’s driven by the promise of helping build dependable, trusted partnerships with her many clients, and she’s a master of crafting creative campaigns that deliver key results while staying true to the heart of each client’s business. When it comes to anticipating client needs, Lynne is an absolute pro, and those of us lucky enough to be a part of her team feel that proactive spirit every day, too. In her role at Fruition, Lynne cherishes the opportunity to coach team members and watch them succeed. She also loves getting to learn something new each day in the process of building long-term client relationships. “I can honestly say that each day here has been unique, which is what I love about my job,” Lynne says. But her favorite part of working at Fruition? “The people, hands down.” Lynne feels very excited about Fruition’s future. “The acceleration of everything shifting to digital over the past year is making it an exciting time to be working in digital marketing,” she says. “I’m excited about how we can harness the technology, new platforms, and strategies to further the success of our clients’ businesses online.” Read more: maximizing your digital agencies potential

## Lynne’s Key Value: Give A Sh*t
Growing up as a surprisingly shy kid in Illinois, Lynne has always been influenced by her father, a hard-working foundry worker and entrepreneur who started his own successful company during Lynne’s teenage years. In his office in their family home, Lynne’s dad had hung a felt banner that read “Give s Sh*t.” That statement stuck with Lynne, and influenced everything she did. It’s actually thanks to Lynne (and her father) that one of Fruition’s core values is Give a Sh*t. When Brad Anderson, the founder of Fruition, got to meet Lynne’s father in person, Brad asked him what he believed factored into the success and longevity of the company he’d started. Lynne’s dad answered: “Always hire people who Give a Sh*t.” The concept stuck with Brad, just as it had with Lynne, and a new value was born.  To Lynne, the general idea behind “Give a Sh*t” is simple. “I approach it from a place of genuine care for the work that you deliver or do,” she says. “No matter what I’m doing for work, I want to make sure I’m giving my clients or customers the best possible experience, the best possible solutions. It’s literally giving a sh*t, or caring deeply about, every aspect of the business that I touch. This is the story-line that I’ve been hearing forever. It’s in the fabric of who I am, especially when it comes to work.”

## When She’s Not Hard at Work, You Can Find Lynne…
An avid fan of the outdoors, Lynne spends her free time fly fishing, hiking, or skiing around Colorado. (Lynne’s a big proponent of the annual Fruition company ski day in the winter). She also loves baking anything she can find on Pinterest. She’s a particular fan of chocolate chip cookies, but her proudest baking accomplishment has to be her entirely scratch-made Italian Creme Cake, filled with layers and layers of soft cake and hand-made cream cheese icing. Lynne also cares for the community (she’s a board member for Playworks Colorado), and is a big family person—and has one of the sweetest dogs ever, Stanley (#stanthedogman) When we asked Lynne what she would do if she won the lottery, she said that her first priority would be to make sure that all of her nieces and nephews had enough money for college and to set up her family so that they’d never have to worry about money again. Then she’d use the rest to throw “a hell of a party” with family and close friends, and set up a company of her own focusing on social impact causes and services. Oh, and she’d also be sure to write a nice check to the person who sold her the lotto ticket—Lynne is the type of person who wants to make sure everyone’s needs are taken care of, especially those she partners with. That’s just what happens when you give a sh*t and why Fruition has the best digital marketing team. We are proud of the skills we bring to the table, and we know that we can help your business grow and thrive, no matter what industry you’re in. Book a digital marketing chat with us today.


Get to know the VP of Digital Marketing at Fruition, Lynne Craig. Learn about her impactful contributions, unique approach to digital marketing, and personal life outside the office.

Meet FruCrew's VP of Digital Marketing: Lynne Craig

# Fruition Team Member Spotlight: Terrence Dobbs

When you partner with Fruition, you have so many resources at your disposal, including our phenomenal team, (or FruCrew, as we affectionately call ourselves). We strongly believe that our people are what truly sets us apart from other agencies. Across all channels, our team members approach the work we do with years of experience in their fields. We take pride in the work we provide for our clients, so we’re highlighting each member of our team so that you can get to know us a little better.  Related: About Our Team This month, we’re getting social with one of our most innovative Social Media Specialists, the inimitable Terrence Dobbs.

## For Terrence, Social Strategy Means Change
Terrence Dobbs Digital Marketing Paid Media StudA KU Jayhawk, Terrence became part of the FruCrew almost a year ago, but he’s already made himself a cornerstone on our social team. This is in part thanks to his expertise in social media content strategy, honed through years of work in several industries, but also because of his infectious personality. Always looking for a challenge, for something new to learn from his work, Terrence says that his favorite part of working in social media is that its constantly changing nature means no one day of work is the same. In his role at Fruition, Terrence likes getting to share his knowledge with the rest of his team as much as he enjoys learning from them as well. “The people I work with are very smart, kind and supportive,” he says. “You can do digital marketing just about anywhere these days, but the people at Fruition make it an ideal place to work.” The rest of the social media team feels much the same about Terrence himself.  While Terrence likes the personal nature of social media, he also is excited about the data side of the channel. There are so many ways that data informs social media strategy, and ever-evolving tools that make social media channels more interesting to work with. For Terrence, these new realms of social media work are exciting.  Read more: The Marketer’s Guide to Social Media Chatbots

## Terrence’s Key Value: Keep Going
Terrence says that his motto is “Keep going.” This tenacity dovetails well with one of Fruition’s key company values—Get Sh*t Done, or GSD. As a team, the FruCrew takes pride in our work, and we all pull together to make what needs to happen happen. Terrence’s hard working spirit and dedication to moving forward through tough tasks make him a perfect example of this value, and his clients benefit from his work ethic every month.  For Terrence, keeping himself moving forward is both an intellectual and physical pursuit. His drive across the board is unmatched. As hard as he works in the Fruition office, Terrence also puts in work in the gym and on the stage. 

## When He’s Not Building Content Calendars, Terrence Likes To…
As much as Terrence is a fitness enthusiast, you’re just as likely to find Terrence pumping iron at the gym as browsing the stacks of comic books at Mutiny Comics on South Broadway. He’s also a fledgling stand-up comedian and a particularly talented singer.  If Terrence suddenly won the lottery, he says he’d schedule a world tour, starting with some pretty fabulous beaches. First on the list? Ibiza and Singapore, followed by London and Paris, maybe even Paraguay. He’d call up all his nearest and dearest, then together they’d hop from place to place, living it up and always embracing the opportunity to try something new. Who knows? Maybe if Terrence hits it big, we’ll be lucky enough to get to follow along with his adventures on social media.  We are proud of the skills we bring to the table, and we know that we can help your business grow and thrive, no matter what industry you’re in.

A closer look at FruCrew member, Terrence Dobbs and his influential role as a Social Media Specialist. Learn about his unique approach, expertise, and dedication.

Meet FruCrew's Terrence Dobbs: The Inimitable Social Media Specialist

## Five Quick Tips for Effective Content Marketing

Here at Fruition, we know that content marketing is key to an effective website, a meaningful email campaign, successful PPC campaigns, an authentic and engaging social media strategy, and so much more. When it comes to your overall marketing strategy, content is the thread that binds everything together. Without an effective content marketing strategy in place, your messaging might end up sounding disjointed, insincere, or just plain confusing, any of which will cost you and your business precious traffic. Plus, there’s no better vehicle for increasing SEO than a good, well-thought out content marketing strategy.  Related: How to Create a Blog Content Calendar But if you’re new to content marketing, it might seem daunting to think through all of the factors that need to go into a smart content strategy. That’s why we’ve pulled together a quick round up of some best practices for content marketing.  Here are Fruition’s top 5 tips for developing an effective content marketing strategy. 

## 1. Understand Your Audience, Then Make Them The Hero
No matter whether you plan to build out a series of blog posts, or if you’re just writing out copy for the different pages on your company’s website, the first thing you’ll need to do to build effective content is understand your audience. In other words, before you start writing, you need to assess the benefits that your company provides to your customers. Why do the people who use your product or service choose you over your competitors? What specific problems does your company solve for your customers? At its core, a content marketing strategy helps you think through how you’re having a conversation with your audience. What do you plan to tell them? What do they need to know about your product or service? These questions get a lot easier to answer effectively when you understand who exactly you’re talking to.  Once you have a firm understanding of your target audience, keep in mind that people tend to interact more positively with content that centers them as the “hero” of their own story. Be sure as you’re writing the blogs you have planned or the site copy you’re working on that what you’re putting down on the page is useful to your customers’ lives. After all, they are the hero, not your brand. 

## 2. Keep Your Content Goal-Oriented with Clear CTAs
Now you know who your customers are. The next step in creating a smart content strategy is to determine your brand’s goals. What do you want your audience to do? Deciding on which user actions equate to “conversions” for your brand is key for developing clear, compelling calls to action, or CTAs. Content marketing uses CTAs to help your brand achieve these goals. Do you want your customers to download an app? To buy a product? To write a referral? To download your whitepaper? Knowing what exactly your brand’s goals are helps focus your content marketing efforts, and will help you plan out your blog content calendar, or decide which pieces of content to prioritize. 

## 3. Harness the Power of SEO Keywords 
It’s no secret that content marketing and SEO go hand-in-hand. SEO, or search engine optimization refers to the way your website ranks for different search terms, or keywords. Using SEO software like Fruition's WTWON software you determine which keywords to “go after,” or try to rank for in searches. Content is your brand’s vehicle for incorporating these SEO keywords in a way that seems real and relevant to your audience’s needs. There is a delicate balance between stuffing a given blog or webpage with specific keywords and providing meaningful content that your brand’s audience will want to spend time reading. One smart way to use SEO keywords to inform your content marketing strategy is to plan your blog content calendar around topics which will both interest your audience and which will help you rank highly for SEO. At Fruition, our content marketing team works closely with our SEO experts to ensure that the blogs we write for our clients are well optimized for search engines while remaining helpful to readers.  Related: What to Expect from an SEO Assessment

## 4. Use Data to Inform Your Content Strategy
As you develop your brand’s content marketing strategy, it’s important to keep an eye on how each blog you write is performing. Using tools like Google Analytics to track key statistics such as pageviews, unique pageviews, bounce rates, time on page, and scroll depth can help inform how well your content is serving your brand. Compare your blogs’ stats with the benchmarks for your industry. If your content is over-performing, great! Keep doing what you’re doing, or build in a few blogs designed to take some risks and try to rank for harder to win SEO keywords.  If, however, your content is under-performing, think about whether you’re addressing your specific audience’s needs. Have you built in enough keywords? If your content is not ranking highly enough for SEO, your audience might be having a hard time finding your content in the first place. When our content team at Fruition works with our clients, we perform a holistic assessment of our clients’ existing content to determine how well their content marketing efforts are performing in 11 key areas, including tone, user path, keyword density, and more. If you find yourself really struggling with understanding how to better tailor your content marketing strategy, it might be time to consult a digital marketing agency like Fruition for assistance. 

## 5. Keep Other Content Channels in Mind
As you build out your brand’s content marketing strategy, we recommend thinking beyond just the blog content and the landing pages on your website. There are plenty of channels that your audience might be using in order to find the information they need. Video, for instance, is emerging as a key channel for marketing efforts. It’s often worthwhile to think about how you can use paid campaigns, email marketing campaigns, or social media to supplement your blog content, or vice versa. Working with a multi-service agency can make this process much easier, but even if you’re handling content marketing for your business on your own, it can be well worth your time to consider a several-channel approach to content marketing.  Related: Benefits of a Multi-Service Agency Need help perfecting your brand’s messaging? Our SEO team will optimize your site and get you ranking again. 

Revamp your business strategy with Fruitio's top 5 tips. Boost your audience engagement, SEO rankings, conversions with effective CTAs, and unlock success through data-driven marketing.

Fru-Blog-5-Tips-For-Effective-Content-Marketing.jpg

Enhance Business Growth: 5 Effective Content Marketing & SEO Tactics | Fruitio

# How Personalization Improves Your Email Marketing Campaigns

The emails from your brand make up some of the most direct communication you can have with your customers or audience. So why wouldn’t you want those messages to feel as personal as possible? When emails are more personal, it builds reader trust and strengthens their connection to the brand. Think about the emails that you personally like to receive, the ones you look forward to getting in your inbox. Odds are good that these emails feel personal to you, or at least feel optimized to your interests.  Read more: Why Your Business Needs an Email Marketing Program When your customers feel they can relate with your brand, they are much more likely to convert, and more than that, to become quality brand advocates for your company over time. Here are some smart ways that your brand can use email marketing personalization to drive more conversions. 

## Start With A Simple Greeting
The easiest and most basic way to make your brand’s email strategy more personal is to add a greeting to the body copy of your emails. Your greeting can be simple, even just the first name of the person you’re addressing, followed by a comma. Or you can get more creative with your greetings, too. Try out a little humor in your hellos, if you think your audience will go for it. You can also test out adding the recipient’s name in the subject line or including their name within the CTA. Most email marketing platforms, like Hubspot and Mailchimp, have options which allow you to easily merge your recipient’s name into any part of your email. Mailchimp’s merge tags feature makes this process super simple. If you’re not sure how to instruct your email platform to automatically pull in your recipients’ names, contact your email platform rep and ask for a tutorial. 

## Humanize Your Brand’s Marketing Emails
Generally speaking, most people relate better to other humans than they do to corporate entities, so if a company puts a human behind the brand, their customers are more likely to support that brand. This is true whether the company is selling a service or a product. For instance, most people are more likely to open an email from “Amber at Fruition” than they are to open an email from simply “Fruition.” There are a few things to keep in mind when adding a persona to your email campaigns. When building out a persona for your brand’s emails, you’ll need to be sure that your personalized email marketing falls within the limits of the CAN-SPAM Act regulations. It’s generally best practice to choose an actual person to represent your brand when implementing this strategy, so that you avoid any allegations of false header information or other legal pitfalls. Also, remember: once you add a personality to your company’s emails, the overall tone of your emails should shift slightly. An email from another human being is going to inherently be more personable, more conversational, and more laid back than an email coming from a corporate entity. 

## Use Segmentation to Your Advantage
Another great way to personalize your email campaigns is to gather information about your audience’s different likes and dislikes, with regard to products, frequency of emails received, subject matter of email content, and more. Once you have this data, you can separate your audience into smaller groups based on their common interests. Then create specific email campaigns targeting those separate audiences individually. This process is called segmentation, and it can be revolutionary to your email marketing. Hubspot’s blog has a great round-up of some excellent examples of how certain brands have used segmentation for their personalized email marketing campaigns.  Often your email service provider (ESP) can provide the tools you need to implement segmentation. Segment your audiences using the data you gather through your ESP, Google Analytics, or through sending actual surveys to your audience. Just be aware that since segmentation requires significant data sourcing, this process of email marketing personalization can take more time than other strategies might. However, it is well worth the investment! Related: Want To Measure User Behavior? Try Heatmapping

## Remember, A/B Testing Is Your Friend, and Data Can Change
No matter how you personalize your email campaigns, it’s important to make data-informed choices. Ue A/B testing to determine what tactics resonate most with your audiences. If you make assumptions about people's likes and dislikes, you could end up potentially alienating your audience. Instead, use actual data, whether it came from the person themselves through survey results or if it's coming from Google Analytics, based on their trends and behaviors on site or within the emails themselves. What are your users clicking on? What are they engaging with? Use this data as a compass for your further personalized campaigns. It's important to keep looking into new ways to gather this data, since it’s going to become more and more difficult to gather the data based on the evolution of privacy policies. Bottom line: Personalized email marketing has been a trend for many years. In the past, email marketing personalization was often just a suggestion. Today, if you haven't implemented personalization in your email marketing campaigns, you are missing out. It’s no longer just a suggestion. Personalization isn’t the future of email marketing anymore—it’s the now.  For more help on implementing personalization into your brand’s email marketing campaigns, don’t hesitate.


Discover the power of personalized email marketing! Learn simple techniques and advanced strategies to connect with your audience, strengthen your brand, and drive conversions.

Fru-Blog-Email-Personalization.png

Enhance Your Email Marketing Campaigns: Personalization Tactics that Converts

# Digital Marketing For Small(ish) Businesses

At Fruition, we love educating our clients on the ins and outs of digital marketing strategy and more, but sometimes we get lucky and our clients are already experts in the field. Case in point, Sydnee Thompson who oversees Digital Media for our client Ontario International Airport. Sydnee is not only a fantastic marketer for @FlyONT – she also owns and operates a content marketing consultancy of her own, Digital319. We asked her to give us her top tips on social, specifically for small businesses.  As a small business owner or entrepreneur, the list of roles you fulfill to keep your passion afloat is endless. And somehow, amid owning, managing, financing, and growing your company, you’re supposed to have a perfectly curated social media presence online…right? HA!  It might seem like a lot of work, but 96% of small businesses use social media in their marketing strategy, and with its strengths in reach and exposure, that’s a no-brainer. Use the tools social platforms provide, like their corporate blogs or in-platform accounts (ex. @instagramforbusiness), to stay up to date on features, analytics and how you can position your company best across that particular network. Related: 5 Tips for Creating a Cohesive Instagram Feed I’ve spent most of my time as a Social & Digital Strategist over the last 9 years crafting, implementing, and executing successful content marketing and digital strategies for brands large and small. Over the last year, as the owner of my own content marketing consultancy, I’ve become well acquainted with the struggles of staying above the social media waters for my brand while managing my business, my clients, and my team. With all the hats we wear as business owners, it’s no easy feat to stay consistent with our brands’ social media. Here are five social media strategies that keep me grounded as I’m planning content, and I know they will work in your favor, too.

## 1. Be Intentional With Your Social Media Feed
Thinking about what you want to post today for today is not strategy. In order to strategically publish content, you must plan content. Whether it’s on a Sunday before your week starts or on a no-meeting day during the week, set 3-5 hours a week to work on ideas & content for your channels. Sharing impactful, engaging, and conversion-focused posts with your audience takes dedicated planning that involves brainstorming, mapping out executions, and then creating the content you plan to deliver.

## 2. Social Media is a Two-Way Street
The first word of this communication type tells us all we need to know, as consumers & business owners, about how we should use this medium… SOCIAL. This space is a two-way street, especially for brands & business owners. TV, newspaper, and radio are all one-way streets. They speak at us, not with us; we can hear from them, but we can’t communicate back to them. Social media is different. It’s an ever-evolving territory. You cannot afford to “post & ghost”—don’t just post and then leave the app without engaging with your audience or your feed.  In short, when it comes to your online audience, do all the things: reply to comments, answer direct messages, engage with their content, share their relevant content in your stories or feed, poll them on key topics surrounding your business or industry, give them a sneak peek into your life wearing another hat (parent, traveler, yoga junkie), etc. Social media is a shared community between your customers/clients and you. Use that to your advantage.

## 3. Find, Build, & Be Your Audience
Before starting your business, how much thought did you put into who your business would serve or benefit? How do they communicate with your brand? Where are they…physically and digitally? Your audience is the glue between why your brand exists and how your brand will continue to thrive. Keeping this community at the core of your product/service decisions, content creation, platform presence, brand voice and tone, and so much more within your social strategy is non-negotiable. Once you’ve identified this audience, where to find them, and how to reach them, don’t think of them as a group you’re not a part of. The best brands, large and small, are successful because they’ve learned how to “be” their audience. Don’t talk at them or make for them,  but truly BE THEM and reflect that throughout all executions. 

## 4. Don’t Believe the Hype—Social Media Is About Your Audience
How many times have you been told, “tHe PeRFeCt fOrmUla” for being successful on social media is posting 5-7 posts, 2-3 reels, 6-12 stories, etc. a week? Or something similar? Don’t join the rat race. Don’t believe the hype. Don’t do it all, just do what works. There is no way you can commit to outrageous post quantities while running your business. Focus instead on posting content that is beneficial for your brand and your audience. Study & apply your insights, and develop a relationship with your audience and how they engage with you. At the crux of these two key steps, you’ll find the post frequency that makes sense for your brand.

## 5. Track Your Progress With Insights
Remember when I said social media is a two-way street? Well, that two-way street also has shoulders on the side. And those shoulders = your analytics. Before and after publishing (on a set frequency…weekly, monthly, per campaign, etc.) it’s a must to check out your insights. To publish and not engage is bad. To publish & engage and not track your performance is all bad. Let's aim for the good. How do you know what resonates with your audience? How do you know when to post for optimal engagement or reach? How do you know the demographic and psychographic makeup of your followers? One word: insights. Map out what key performance indicators (KPIs) matter to you (comments, shares, visits to your website, etc.). Make a habit to frequently check your insights and compare them, weekly, monthly, etc. to find content opportunities and improve your connection with your community.  These same gems can be applied to the management of your website or blog—try them out there as well. Wherever you are in your business journey, I hope these tips replace stress with strategy and confusion with confidence. You got this! —Syd Sydnee is such a brilliant marketer and a wonderful client. If you’re not sure where to start with your own social media marketing, start with Sydnee’s tips, and then give us a call. Here at Fruition, we’re always happy to help your business grow, big or small, no matter what industry you’re in.



Understand how to leverage social media to enhance your small business with strategic tips from the digital media expert and Ontario Airport Director, Sydnee Thompson.

Fru-Blog-LC-2.jpg

Top Five Social Media Strategies for Success by SMEs: Insights from Sydnee Thompson

# How to Create Compelling and Cohesive Cross-Channel Marketing Messaging

More and more, customers today are looking for unified brand messaging from companies as proof of their authenticity and overall quality. But cross-channel marketing—marketing efforts which involve more than one channel, such as email or social media, for example—can be difficult to do correctly. If your cross-channel marketing strategy is not consistent, it can defeat the purpose of attempting cross-channel marketing (or omni-channel marketing) at all. Related: How Personalization Improves Your Email Marketing Campaigns

## What is Cross-Channel Marketing?
Cross-channel marketing is the practice of unifying your messaging across multiple channels of communication. For example, in single-channel marketing, you might only reach out to your customer base through one channel, perhaps with marketing emails. In cross-channel marketing, you’re addressing your customer base through multiple channels (email, social media, paid search, organic content, targeted ads, and so on). To effectively use cross-channel marketing, you’ll need to ensure that your team has:

- top-notch communication practices in place,
- a firm idea of the core values of your brand, and
- a good understanding of what your audience is expecting tonally from each different channel of communication you plan to use.

At Fruition, each marketing channel works together to strategize for our clients, even when a client only uses single-channel marketing. Here’s how we nail our cross-channel marketing efforts, and what you can do to keep your messaging consistent across all channels.

## Communication Between Marketing Channels is Key
When we work with clients, we have formal discussions around how they want their brand to sound. It’s important to talk when you first start working together about how the client wants their brand to sound. It's important to ask how they want to be seen across different channels. Then once you have that baseline, it’s a good idea to make an editorial guide that is shared between each party responsible for the different channels (e.g. social media, email, content, paid search, and so on). With the editorial guide, anyone who writes content on any channel can see the plan for representing the client’s brand voice, and how it might or may not change across channels.

## Do A Branding Workshop to Determine Your Core Values
Before you start messaging of any kind, we recommend that you do some kind of branding exercise to determine what your brand values are. Your brand values share the why behind your overall brand voice, so it is important to determine what that is. Generally speaking, your brand’s values should form the core of your messaging to your audience. Once you determine your brand values, you can optimize your messaging for each marketing channel based on what resonates most with your audience. Read more: Want to Measure User Behavior? Try Heat-Mapping

## Think About The Personality of Each Channel Itself
As you develop your cross-channel content marketing strategy, make sure that you consider the different tones that are popular on each channel you’re thinking of using. For instance, Twitter is very in your face—it’s tongue in cheek and silly a lot of the time. Your brand might not necessarily decide to communicate the same way on Twitter as it does on, say, LinkedIn. Email marketing should likely take a more personal, individualized tone than content published on your site’s blog. As you develop your plan for content on each channel, take user behavior into account, but make sure you’re staying true to your brand’s core values, too. No matter what content channel you’ll want to make sure that the core message is still the same. Consistency is key, because in all audience-brand communication, what you say is who you are.  These are just a few of the ways that cross-channel messaging can benefit your brand. By adopting cross-channel messaging, your marketing strategy will be more cohesive, authentic, and compelling. If you need help building an effective cross-channel marketing strategy for your brand, our team here at Fruition is always here to help. 

Discover how to craft compelling cross-channel marketing messages that are consistent and authentic, enhancing your overall branding strategy.

Fru-Blog-UX-Dev.jpg

Unifying Brand Messages: A Practical Guide to Cross-Channel Marketing Strategy

# Clutch Names Fruition as a Top Web Design Company in Colorado for 2022

Since Fruition was founded almost two decades ago, our aim has always been to solve problems through technology.  For many years our team has worked to deliver the best possible results through this approach and it’s paying off. We’re happy to share that we’ve been recognized as one of the top web design companies in Colorado for 2022 by Clutch, an online review and rating platform based in Washington DC. They employ a unique verification process that allows them to determine the authenticity of the information sent to them before publishing it in the form of reviews. To be named as one of the top companies in the Clutch criteria, a team first needs to earn as many high-quality reviews from their clients as possible. The fact that we’re on a list of leading firms in Colorado speaks volumes about the work our team completes and the satisfaction of our partners.  “Being recognized by Clutch as a Global Leader means a lot to the Fruition team. We have achieved a lot of big wins for our clients over the last 12 months and it feels good as a team to be recognized.” - Jim Collins, CEO of Fruition. In addition to this most recent award, we’ve also recently been named as one of the best design teams in Denver by Visual Objects, another B2B platform. Discover why so many platforms are giving us awards for our services by exploring our website or contacting us. We’d love to speak with you about our work and how we can positively impact your business.

Discover why Fruition, awarded 2022's top Colorado web design company by Clutch, is your best choice for site redesign. Let's change your business positively today!

Fru-Blog-Fruition-ranked-a-Top-Creative-Agency-by-Clutch.png

Top UX/UI Web Agency in Colorado 2022 - Choose Fruition for Redesign

# Fruition Named Top Web Development Company in Denver by Digital.com

Digital.com, a leading independent review website for small business online tools, products, and services, has announced Fruition among the best web development companies in Denver. The top 15 firms were evaluated based on service offerings, size of firm, and industry focus. Fruition and other high-ranking providers offer a broad range of services to meet the needs of clients as they shift business goals and expand operations. The study assessed large firms with the resources to execute national campaigns and small agencies that can offer quick turnaround and personalized services. It was also critical that these companies cater to clients across various industries, including information technology, retail, business services, healthcare, and medical, and financial services. Fruition has excelled at high level enterprise website development. Fruition is a wordpress VIP partner and has members of its team on the Drupal security team.

## Objectively the best web development shop in Denver
Digital.com’s research team conducted a 40-hour assessment of over 150 companies across the city. To access the complete list of best web developers. “We’re extremely proud of our development team’s capabilities, and this recognition echoes their achievement” says Fruition CEO, Jim Collins. “Our team does more than create visually stunning sites – we become part of our clients’ teams and build solutions that take their business to the next level.” ABOUT FRUITION Fruition is a Denver-based digital agency. Specializing in growth through digital and development, Fruition Builds, Grows, and Protects business and government entities. For more information, please visit www.fruition.net

### ABOUT DIGITAL.COM
Digital.com reviews and compares the best products, services, and software for running or growing a small business website or online shop. The platform collects twitter comments and uses sentiment analysis to score companies and their products. Digital.com was founded in 2015 and formerly known as Review Squirrel. To learn more, visit https://digital.com/.

Experience digital growth with Fruition, Denver's leading web development agency recognized by Digital.com. Optimize your business potential with our enterprise-level services.

Fru-Blog-digtial-com-award-1.png

Fruition Ranked as Denver's Best Web Development Firm | Digital.com

# Clutch Names Fruition As A Top Digital Agency in Colorado

Clutch, the renowned B2B rating and review platform, named Fruition as one of Colorado’s top digital agencies for 2020, 2021, and 2022! Clutch has provided praise for our web design and development. As 2022 has presented continued challenges for companies across industries, Fruition is proud to be recognized as a great investment for our clients’ businesses. Our dedication to building, growing, and protecting is demonstrated by Clutch and their research, which shows that among all B2B providers in Colorado, we’re consistently one of the best.  

![Badge awarded by Clutch, recognizing the recipient as a top B2B company in Colorado for the year 2020. The hexagonal badge features the Clutch logo, with text highlighting the achievement.](https://s3.us-east-1.wasabisys.com/cdn.fruition.net/clutch_image_278x300_c0a9d2a660.png)

"Our top priority is helping our clients succeed,” says Jim Collins, CEO of Fruition. “We’re  thrilled that our efforts and genuine partnerships have allowed Clutch to name us as one of the leading B2B development and marketing providers in North America."  Clutch is the world’s leading B2B ratings and B2B listing resource. Clutch’s dedicated team of analysts conduct reviews with clients from around the world. Then, their editorial team independently verifies the content and curates it into a case study format, ensuring that viewers receive all the information they need to choose a B2B service.  Clutch is the gold standard for B2B ratings and reviews, and we’re honored to maintain a stellar review average on the platform and to be highlighted on The Manifest, their sister site. In a recent review, the Director of Business Development for CEMCO praised our WordPress development:

![Clutch review showcasing a WordPress web development project for a steel frame manufacturer. The review includes a 5-star rating, feedback summary, and details about the project, with the reviewer listed as the Director of Business Development at CEMCO. Project cost and ongoing nature are highlighted.](https://cdn.fruition.net/best_reviews_of_digital_agency_denver_a3242d5978.png)

We’re incredibly grateful to all of our satisfied clients. To join their ranks, please contact us today to learn how we can make digital your advantage.

Discover why Clutch ranked Fruition, a Denver-based Digital Marketing Agency, as the “Top Digital Agency in Colorado” for the third consecutive year.

Award-Winning Digital Marketing: Fruition Ranked Top in Colorado by Clutch

# How To Prepare Your Marketing Strategy For The Holidays

The holiday season is here, which means if you haven’t solidified your marketing strategy yet, now’s the time! To help you have the most successful season possible, our team of marketing experts came together to share some of the most important holiday marketing tips. From optimizing your site for SEO to giving your social media feed an extra splash of holiday cheer, read on to discover how to make your company stand out this season.

## Holiday SEO Tips
When it comes to SEO, it can take some time to gain traction. If you’re planning to launch new products, landing pages, or perform on-page and technical optimizations, do them early. It’s best practice to give Google anywhere from 45 days to 2 months to index and rank new content in search results pages. After you plan ahead, be sure to: 

- **Update your website content:** if you have rotational content on your website that’s promoted on the homepage, give it a holiday spin. Change out hero images with holiday-themed images, holiday sale promotions, or gift ideas. 
- **Update your GMB listing:** Update your store hours and the days you will be closed. If you have big sales coming up, create a post from your GMB listing to promote them. 
- **Refresh older holiday-related content:** If you have holiday-themed articles from previous years, give this content a second look. To improve ranking of older pages, update content and add ranking holiday SEO keywords to signal to Google that pages are current and relevant. Also, bringing this content to the front of the website by linking to it from the home page or other newer articles will make it easier for people to find on your site organically. Not sure what to update? Look for landing pages discussing gift ideas, shopping tips, or holiday stress-relieving strategies.
- **Check your mobile page speed & optimization:** About half of online shopping is done from a mobile device - and about 40% of users will go to a competitor after a bad mobile experience. To crush it this quarter, now’s the time to make sure your mobile speed is performing well and your site is optimized for mobile devices!

## How To Stand Out On Social Media This Holiday Season
The holidays are a great time to reconnect with your audience and encourage them to engage more with your brand. To make your company stand out, try these holiday social media strategies: 

- **Incorporate festive imagery:** make your feed, stories, and ads sparkle by incorporating festive imagery and copy. Seasonal content traditionally does well on social because winter and holiday creative is what audiences expect to see on their feeds and timelines this time of year. Make sure to add specific imagery to your social media holiday calendar this season.
- **Offer customers a gift:** Celebrate the season by offering customers something special. Think outside discounts and free shipping - consider offering a free download, a fun video, or something else to make your customers smile! This helps cut through the social media clutter to help your company drive conversions and move customers through the funnel. 
- **Give back:** Find ways to celebrate in ways that highlight your company’s culture. Host a virtual event, donate to charity, or sign up for a community service project as a company. This builds loyalty and a “warm & fuzzy” feeling among your followers. 
- **Add videos:** With Tik Tok, Reels, and the opportunity to go live, it’s no secret that video is all the rage. Algorithms reward video content with more exposure and impressions, so adding video to your social media page is a great way to increase brand awareness this holiday season. 
- **Be authentic:** This time of year, there’s so much merry messaging that it can be difficult to stand out among the crowd. Wondering how you can cut through the noise? Be authentic! Keep it personal and real - your audience knows no one is perfect (especially during the hectic holiday season). Plus taking a break from talking about promotions, products, and special offers will help diversify your content and help your readers feel less like you’re trying to sell something.

## Holiday Tips For Paid Search 
To get the most return on ad spend, follow these paid search tips to have a successful holiday marketing campaign: 
- **Create remarketing campaigns for display and search:** Focusing on existing customers can give you big returns. By remarketing to your current and previous customers, you can boost conversions.
- **Offer a new customer discount:** This time of year, gift-givers are searching for products their loved ones will love. Entice them to choose your company by offering a special discount.
- **Set up ad extensions, especially your promotional extensions:** Extensions give your ad additional information, which can increase your ad’s click-through-rate.
- **Streamline landing pages:** Make sure relevant landing pages clearly state the promotion. To make the checkout process easier, make sure your coupon code can be auto-populated with URL tracking.
Use different phrases: Don’t settle for the general terms you’ve been targeting all year long. Choose new, timely phrases to target to engage your audience and extend your reach.

## Tips For Holiday Email Marketing
Emails are a go-to strategy for many companies this season. Make yours more effective by following these tips: 
- **Practice list hygiene:** Make sure your emails will actually get delivered by cleaning up and segmenting your list. Now’s a great time to segment your list by year-round and seasonal/promotional shoppers and create different offers to entice each audience.
- **Watch your sending cadence:** More emails during the holidays is expected, but if your audience is used to two emails a month, they’re not going to be happy with a huge increase in volume. If you plan on sending out more emails, offer a preference center for them to opt-out of extra promotions so they don’t unsubscribe. 
- **Add some festiveness to your holiday email subject lines:** Think light-hearted, seasonal, and fun! Inboxed are inundated during the holiday season, so it’s even more important to grab the attention of your subscribers this time of year.
- **Copy is key:** Make your copy just as enticing as your subject lines! Sale-end countdowns, holiday gift guides, and shipping deadlines for last-minute shoppers are just a few great ideas. 
- **Have fun with your template:** The holidays are the perfect time to switch things up. Delight your customers by matching your template to the holiday, using fun gifs, or adding some whimsy elements. 

**Need more email inspiration?**  Read our tips for nailing Black Friday and Cyber Monday emails. 
For many businesses, the holiday season is one of the most important sales periods of the year. Using these tips, you’ll be well on your way to gaining new customers and maximizing your conversions. If you want even more support, contact the Fruition team today to learn more about our full-funnel marketing strategies. 

Adopt advanced holiday marketing strategies for SEO, social media, and paid search. Boost traffic, engagement and conversions this festive season.

a woman standing on a large gift box with a megaphone

Fru-Blog-Marketing-Strategy.png

Upgrade Your Holiday Marketing: SEO, Social Media, Paid Search & Email Tips

# Same Fruition, New Look: Our 20th Anniversary Full-Service Redesign

We’re celebrating our 20th anniversary in 2023, and we decided to give ourselves a big present: a full redesign of our digital presence. In the past two decades, we’ve established ourselves as an expert in all things digital – and now, our new look matches the skill level we’ve spent years cultivating. From fresh design components to an impressive headless WordPress integration and a reimagined marketing plan, we’re proud that the new face of Fruition represents the same mastery and competence we’ve become known for delivering.

## Why A Rebrand?
Fruition creates visually stunning, highly-functional websites for our clients every day, but our website didn’t reflect the full breadth of what our team can do. Though we made minor changes to our branding in 2018, the world has changed substantially since then. Moving to a remote-friendly culture empowered us to hire the best of the best in digital – whether they are based locally, nationally, or overseas. As we looked to our landmark 20th year with an expanded, stronger-than-ever team, we knew it was time to flex our skills on our own brand.

## A Full-Service Upgrade For A Full-Service Agency
To modernize Fruition’s digital presence, we pulled in members of our marketing, development, and design teams to guide every aspect of the redesign.

### Improved Design
Fruition’s new look maintains some aspects of our original branding, but brings the brand into the modern era. Our design team developed a new logo, curated a fresh color palette, created a design system and interactive brand guidelines, and created custom graphic elements, icons, and animations. Each design element is highly versatile and easily scalable – perfect for ensuring our brand consistency across platforms and applications.

### Headless WordPress Implementation
Over the past few years, we’ve doubled down on perfecting our WordPress builds. As a result, we’ve become a WordPress VIP Partner and a certified WooExpert Agency. We wanted our new website to demonstrate and celebrate our design chops, so we went with a headless WordPress implementation and a decoupled site architecture. This newer approach is extremely secure and scalable.

### Reimagined Tone, Voice, and Persona Marketing
To ensure our marketing efforts match our new look and feel, the marketing team re-examined our ideal clients and our strategy to engage with them. We developed data-based audience personas, conducted branding workshops to update our brand voice, and created a long-term marketing plan to ensure we give potential clients the right message at the right time.

We've hit some significant milestones in the 20 years we’ve spent in the digital space. From creating our Google Penalty checker in the early 2000s to becoming an award-winning design, development, and digital marketing agency. We’re thrilled that our digital presence now exemplifies what we’re best at – and we can’t wait to use our skills to take your business to the next level, too!

LET'S GROW YOUR DIGITAL MARKETING PRESENCE

Explore our innovative redesign marking Fruition's 20-year journey. See our impressive Headless WordPress integration with a fresh look and a reimagined marketing plan.

20th Anniversary: Discover Fruition's Remarkable Digital Redesign

# New Year’s Resolutions Your Marketing Strategy Should Include For 2023

It’s time to start making your New Year’s resolutions, making pledges to improve your health, your life, and your friendships. Your digital marketing strategy deserves some love too—but which marketing resolutions should you commit to? Our team here at Fruition has a few ideas about how to freshen up your company’s marketing strategy in 2023, from looking at how you utilize your social media to optimizing your site for SEO and more.  Here are Fruition’s New Year’s resolutions your marketing strategy should include in 2023.


## Leverage Reviews 
Last year, customer reviews had a banner year. In 2022, the local ranking factors report named customer reviews as the second-biggest factor when it came to driving conversions. This year, that trend continues to hold true—the top 2023 local ranking factors report placed reviews in the same slot, meaning that customer reviews will keep determining how many conversions your business will earn in 2023.  There are plenty of good ways to commit to leveraging your company’s reviews this year. You can work on getting new reviews, prompting your customers to leave positive sentiments and mention relevant keywords if possible. You can address your negative reviewers, and use customer service best practices to work on turning negative reviews into positive ones. Most importantly, though, you should resolve to stay aware of your reviews and keep on top of your search engine profiles, like your Google My Business information and the like. Ultimately, the better and more keyword-relevant your reviews are, the higher your business will rank in searches, and we can’t think of a better way to start 2023.  

## Keep Your Social Media Relevant 
As for social media, your main marketing goal for 2022 should be to stay adaptable. While this may seem obvious, given that the social media landscape is always changing—sometimes several times in one month, let alone a full year—agility remains the most important factor in a successful social  media strategy. A few other great strategies to commit to are: 

- Sharpen up those filming skills. 2023 is going to be all video, especially on Tik Tok
- Always have a backup plan, because Facebook and Instagram might go down while you’re on PTO
- Be more precise and thoughtful with hashtags. Thanks to channel updates, Instagram and Facebook no longer suggest as many hashtags as before 

These are some good starting points for your social media goals for 2023. Staying authentic and working to engage with your followers across all social media platforms is always a great idea, as well. 

## Excel With an Effective Email Strategy 
When it comes to email marketing resolutions, you’re going to want to focus on shifting your metrics from open rates to clicks and click-through rates. Measuring these data in 2023 is going to help better inform your email performance and inform optimization strategies. This is especially important given the recent Apple iOS15 privacy settings update. Long story short, the changes that Apple made impacted what information can be tracked for mobile Apple users. As a result, mobile Apple users' emails are being marked as "opened" even if the user never opens them. Needless to say, this change affects the usability of metrics like open rate. Prior to the update, open rates were a reliable indicator of whether your audience is engaging with your emails. This update makes open rate email metrics a less accurate measure of engagement and requires email marketers to shift their focus to other more reliable metrics such as clicks and click-through rates. All of this means that re-dedicating your data tracking to click rates and click through rates is going to be a much more reliable metric to use for marketing in 2022. 

## Perfect Your Plan for Paid Campaigns
When considering your company’s paid campaigns, you should strive to be aware of increased user privacy and how that affects how audiences see your campaigns. In 2022, the calls for higher privacy and data control have made it increasingly difficult for advertisers to rely on third-party data. Although 3rd-party cookies will not likely be phased out entirely anytime soon, marketers should begin to search for alternatives to 3rd party cookies to reach their audience effectively. Because of these restrictions, your 2022 marketing strategy should strive to collect and use first-party and owned data, which can be more easily used than third-party data. Some good ways to optimize your paid strategies are to: 

- **Develop Interactive Content:** Businesses can create on-site quizzes or surveys to collect owned data on prospective leads.
- **Chatbots** will rise and take over the world. Not really, but they are capable of taking over a lot of customer service interactions.
- **Experiment with Existing Technologies:** Businesses can look into tools like Google's Privacy Sandbox or FLoC (Federated Learning of Cohorts) to obtain personalized consumer targeting without invading user privacy. 
- **Invest in your CRM Database:** Businesses should take time to ensure their customer data is reliable, valid, and up to date. Businesses should also scrutinize the level of data being collected-is it too much or too little? If so, companies may need to revise/rethink how data is collected and used. 

## Let Your Content Speak for Itself
Now more than ever, your blog content, website copy, and brand messaging across the board should strive to sound human and authentic for 2023. Audiences are less likely to engage with a brand that has a distinct personality than a brand that sounds generic, too robotic, or is otherwise too bland to be compelling. Committing to assessing your existing content and messaging for voice and tone is a great way to set a goal for bettering your brand for marketing in 2022.  These are just our New Year’s resolutions for marketing strategy here at Fruition. Above all, in 2023, remember that your marketing strategy should stay flexible, prepared, and focused on using the most cutting edge technology available to you in each channel. If you or your brand need a custom, full-service marketing strategy built out for you, give us a call, or set up a consultation today.



Gain valuable insights on refreshing your marketing strategy in 2023 with Fruition's expert recommendations, from leveraging reviews, honing social media tactics, adopting effective email strategies, perfecting paid campaigns, to authentic content creation.

**Content Update:**

# Your Guide to Successful Marketing Resolutions for 2023 

Giving your digital marketing strategy a boost is never out of season. Seek Fruition's expert advice on refreshing your marketing approach in 2023. Our team guides you on leveraging customer reviews, social media tactics, email marketing techniques, paid campaigns, and authentic content curation for an optimal marketing experience.

## Customer Reviews: Your Agreement to Success
Customer reviews have been a solid cornerstone in increasing conversion rates in 2022. Continue leveraging your company’s reviews in 2023. Stay updated with your search engine profiles, such as Google My Business. Earning keyword-relevant reviews will rank you higher in online searches - a promising way to start 2023.

## Social Media Strategy: Adapt and Advance
Adaptability is your key to a successful social media strategy in 2023. Keep your skills sharp, have alternate plans ready, and use hashtags with care and precision across Instagram, Facebook, and TikTok.

## Tune Up Your Email Strategy 
Shift your email marketing focus from open rates to clicks and click-through rates this 2023. Thanks to Apple's iOS15 updates, clicks and click-through rates will provide a more accurate measure of audience engagement.

## Perfect Your Plan for Paid Campaigns
Heightening concerns over user privacy and changes in data control demand a collected and careful approach to your paid campaigns in 2023. Experiment with alternative and current technologies, and ensure your CRM database is accurate and reliable.

## Authenticity: The Voice of Your Content 
In 2023, it's essential for brands to sound human and authentic. A brand with a distinct personality engages audiences more than robotic, generic messaging. Work on your voice and tone for a captivating brand presence. 

At Fruition, we value flexibility, thorough preparedness, and the use of cutting-edge technology as guiding principles for our marketing strategies in 2023. For a custom full-service marketing strategy consultation, reach out to us today.

Top Marketing Resolutions for a Successful 2023: A Guide by Fruition

As a marketing leader in today's ever-changing digital world, you know synchronizing efforts across different channels is key to making a real impact. This is where integrated marketing strategies (multi-channel marketing) come in. Instead of working in silos, you can supercharge your marketing presence by combining the strengths of SEO, Paid Media, Content Marketing, Social Media, and Email Marketing into a cohesive, unified strategy. Let's explore how these channels work together and why an integrated marketing approach is essential for your success.

## **Understanding Integrated Marketing**

Integrated marketing is all about blending different marketing channels to deliver a consistent message and achieve common goals. Imagine it like putting together a puzzle—all the pieces (your marketing channels) need to fit together seamlessly to create a unified picture (your overall marketing strategy).

#### **An Example: Siloed vs Integrated Marketing**

This approach not only has a more powerful impact, but it also saves your team effort and time. Let’s look at an example. 

Imagine you’re leading a B2B company looking to increase leads. In a siloed approach, your content, SEO, social, paid media, and email teams are all researching, planning, creating, and testing methods to gain leads independently. There’s little collaboration on where to send traffic, what kind of messaging and graphics are gaining traction, or what keywords and segmentation strategies are proving most effective. 

Now imagine an integrated marketing approach: 
1. The SEO and Paid Media teams conduct keyword and competitor research to understand the competitor landscape and what audiences are searching for.
 
2. The Content team writes SEO-rich content that includes supportive graphics and skimmability features. While writing the article, the Content team also writes social, email, and ad copy to ensure consistent messaging across platforms. 

3. The Social, Email, and Paid Media teams develop A/B testing plans and share the optimized content on relevant platforms.

4. After 1 month, all teams share statistics and testing results to inform future marketing campaigns.

### **Advantages of Multi-channel Marketing Strategies**

As you can see from the example above, integrated marketing offers several advantages for your team and your business as a whole:

- **Better ROI:** When your marketing channels work together, you avoid redundancies and leverage their strengths. This means you get a better return on your marketing investment.

- **Smoother Customer Journey:** When your message is consistent across all platforms, it creates a smooth and engaging experience for your customers. They'll appreciate the consistency and have a clear understanding of your brand.

- **Stronger Brand Presence:** Understanding what parts of your brand resonate with customers (and which don’t!) will help you understand which platforms to invest more time in. Being present where your customers are and maintaining a consistent message will amplify your brand's visibility and build trust.
 
## **How To Integrate Different Marketing Channels**

### **SEO and Paid Media Integration**

SEO and Paid Media are a perfect pair. Search engines like Google and Bing work best when you support organic strategies with paid media spend. Integrating these strategies enhances your search visibility and strengthens your relationship with users. Another strategy is to use data from paid ads to gain valuable keyword insights and user intent to inform your SEO strategy, focusing on the terms that drive the best results. Similarly, retargeting users who found you through organic search with relevant ads keeps your brand top-of-mind and encourages conversions. 

### **Social Media and SEO Integration**

With AI search results becoming more prevalent, social media is even more important to SEO than ever. AI algorithms now consider social signals such as likes, shares, and comments as key indicators of content relevance and quality. An active social media presence boosts your visibility on platforms like Meta and Pinterest and enhances your site's authority in search engine rankings. Integrating social media with your SEO strategy can amplify your content's reach, drive more organic traffic, and create a cohesive online presence that leverages user engagement for improved search performance.

Here are some other ways Social Media and SEO can work together beneficially: 
- Share your high-quality content on social media to extend its reach and attract more organic visitors. 

- Encourage your audience to discuss and share your content. This will help build valuable backlinks that improve your search rankings. 

- Additionally, leverage social media trends to identify popular topics and keywords for your SEO content, ensuring you consistently create relevant and engaging material.

### **Social Media and Email Marketing Integration**
When Social Media and Email Marketing work together, the results are powerful:

- **Grow Your Email List Through Social Media:** You can use your social media platforms to actively encourage followers to join your email list. Create engaging posts that highlight the benefits of subscribing, such as exclusive content, special offers, and early access to new products.

- **Leverage Social Media Data for Targeted Email Campaigns:** Subsequently, you can utilize the rich data from your social media channels to create highly relevant and personalized email campaigns. Segment your audience based on their social media interactions and preferences to ensure your emails resonate with specific groups.

- **Cross-Promotion Between Email and Social Media:** Align your email and social media calendars to maximize cross-promotion efforts. Encourage your email subscribers to follow your social media accounts for real-time updates, and include social share buttons in your emails to enable easy sharing of your content with friends and followers.

- **Utilize Email Lists for Retargeting and Lookalike Audiences:** Your email lists are a goldmine for retargeting and creating lookalike audiences for your paid media campaigns. Use these lists to connect with people similar to your existing subscribers, enhancing your reach and boosting the effectiveness of your social media advertising efforts.

#### **Case Study: Leveraging Social Media to Promote Lead Magnets and Grow Email Lists** 

Social media is a powerful tool to grow your email list. Fruition partnered with a client in the B2C supplements space, where we effectively utilized social channels like Meta and Pinterest to promote various lead magnets and grow their email list.

Our strategy included aligning social media and email calendars for consistent messaging and maximum reach. We utilized email lists to create lookalike audiences for social media campaigns, effectively targeting new, similar users. Additionally, we leveraged email lists for retargeting campaigns, re-engaging interested users, and driving conversions.

The result? **56,759 new email subscribers** within a year, which was a 14.4% YoY increase!

### **Email Marketing and Paid Media Integration**

Like peanut butter and jelly, a Paid Media and Email marketing strategy go hand in hand. Your email list is a direct line to the people who are most interested in your products and services, and using it to inform your paid media strategy is a fantastic way to drive ROI. Some of our favorite ways to integrate email and paid media include:

- **Targeted Ads and Lead Nurturing:** Use your opt-in email lists to create highly targeted paid ads, leveraging subscriber data to design ads that resonate with specific audiences, boosting engagement and conversions. Paid media can help grow your email list through lead generation campaigns driving to compelling lead magnets. Once subscribers sign up, share hyper-targeted and personalized email content to nurture these leads, keeping them engaged and guiding them toward conversion. Additionally, utilize lookalike audiences to expand your reach to potential customers who share traits with your existing subscribers, ensuring your marketing efforts are effective and relevant.

- **Build your email list:** Conversely, if your email list is too small for your liking, paid media is a fantastic tool to build a high-quality list of email subscribers. Lead generation and acquisition campaigns driving to lead magnets can help your brand connect with interested audiences. Once they sign up for email, you can share hyper-targeted information to keep them in your brand ecosystem and move them toward conversion.

- **Data-Driven Decisions:** Track email click-through rates to refine your paid ad strategies. Your email audience represents your most engaged and ready-to-convert segment, making it an invaluable resource for gauging the effectiveness of your offers, messaging, graphics, and products or services. Analyzing insights gathered from this audience allows you to fine-tune your paid media campaigns and enhance your overall marketing strategy.
## 
**Tips for Implementing an Integrated Marketing Strategy**

An integrated marketing strategy can transform your marketing plan into a conversion machine, but putting it into practice takes time, effort, and coordination. If you’re new to integrated marketing, start with these best practices: 

 
- **Consistent Messaging is Key:** Integrated marketing should ensure a unified, consistent user experience, so your brand message needs to be uniform across all channels. 

 -_Pro Tip: Use a brand style guide to ensure all team members are on the same page regarding tone, language, and key messaging points._
- **Know Your Audience:** Understand your target audience, their specific wants and needs, and how your products and services align.

 -_Pro Tip: Use your data to create buyer personas and understand their goals. From there, you can segment your target audience based on various criteria, such as demographics, behavior, and preferences._
- **Identify Your “North Star” KPIs:** With the amount of data you’ll generate from all your channels, it’s easy to fall into the trap of data analysis paralysis. 

 -_Pro Tip: Before creating your strategy, identify the North Star metric all channels will work up to. Whether it’s leads, clicks, revenue, or something else, ensure your teams know how you measure success._

**Harnessing the Full Potential of Integrated Marketing**

With over two decades of experience crafting effective, multi-channel marketing strategies, we know how powerful integrated marketing is to building a successful business. Whether you need expert consulting or a team that can strategize and execute for you, [Fruition](https://fruition.net) is here to help! 

Contact our team today to learn more about our services and how we can help you conquer your marketing goals. 

[Get In Touch](https://fruition.net/contact)












Discover the benefits of integrating PPC, social media, and email marketing with SEO for a holistic marketing approach.

20240529_Fru-blog-heroes-Integrated-Marketing-SEO.webp

The Power of Integrated Marketing: How Channels Work Together

If you work in [content marketing](/services/content-marketing), it’s almost impossible to go online and not hear something about AI. Since ChatGPT’s launch in November 2022, AI-generated content has taken off, with some companies using the technology to churn out new content at an unprecedented pace. And it’s not just small businesses that are using AI to create content; one study estimates that almost [11% of Fortune 500 blog articles](https://originality.ai/blog/ai-generated-content-dominates-on-some-fortune-500-sites) are likely AI-generated, while another claims that [almost 6% of news articles are published with “little to no human oversight.”](https://titleformat.com/posts/what-percentage-of-news-articles-are-ai-generated/#:~:text=Research%20by%20Newsguard%20found%20that,its%20730%2C000%20articles%20using%20AI.)

If major players are increasingly using AI to create content without human interference, you might be tempted to do the same. While AI certainly has its place in outlining, brainstorming, and fine-tuning content, leaving the human aspect out of your content creation process can lead to issues. These problems can range from publishing inaccurate information to articles that are inconsistent with your brand’s voice and vision, or articles that are just plain…boring.

As someone who spends most of their time creating, editing, and proofreading content, I’ve learned a thing or two about how to leverage generative AI to create better content at a quicker pace. It’s taken some trial and error to get there, so to save you the trouble, I’m sharing some common mistakes copywriters make when using AI to create content and how to avoid them.

## Mistake #1: Providing Generic Prompts & Expecting Creative Answers

Ever get frustrated that AI just won’t give you the answers you’re looking for? AI prompting has become a key skill, and for good reason. Short, generic prompts, like “create a blog about dog kibble” will result in generic answers. AI is a powerful tool, but it can’t read your mind!

Instead, treat AI as a copywriter on your team. Just as you’d provide a copywriter with explicit direction, do the same in your AI prompt. You should provide:

- The role your AI companion will take on
- The main points you want the AI to create content around
- The voice and tone the AI should use
- Goals for the piece

With more information and direction, your AI’s output will be of much higher quality. However, don’t just prompt and post—nine other mistakes should be taken into consideration first!

## Mistake #2: Giving AI Confidential Information

Providing AI with as much context as possible helps get a better result, but be cautious of sharing private items like client names, customer data, or proprietary information. Remember, everything you upload to tools like ChatGPT and Gemini becomes part of the AI’s learning model. To get the best output without compromising security, consider using a private AI model, like [FruGPT](https://www.frugpt.com/). FruGPT allows you to train a private AI tool with your information. Your private AI is not used to train other AI models or shared in any way.

FruGPT is unique because it supports multiple AI models, including OpenAI’s GPT series and other specialized LLMs, giving you the flexibility to choose the right model for your needs. Whether you need creative writing, technical content, or research-backed data generation, FruGPT enables you to select and fine-tune AI models accordingly.

If a private AI platform isn’t an option, ensure you’re leaving out confidential information in your prompts. Using the pet food example above, you’d want to leave out the name of the pet food company, the brand name of the kibble, and any private information you wouldn’t want a competitor getting ahold of.

[Get Started with FruGPT for Free](https://www.frugpt.com/pricing/)

## Mistake #3: Forgetting To Add Your Expertise & Perspective

No matter how well you train your AI, it can’t capture all the unique experiences, nuances, and knowledge you have about your product, service, or brand. After prompting AI for content creation, go back and add specific examples, stats, and business information. Don’t forget—your competitors are likely using AI for content creation and optimization. The key to setting yourself apart is to give your content a human touch and real-world examples.

## Mistake #4: Lack of Fact Checking

AI has made huge strides in content generation—quickly providing coherent, well-written, and engaging content when prompted correctly. However, you should always fact-check AI-generated content for key reasons:

- **Hallucinations:** AI models can “hallucinate” or fabricate information
- **Inaccurate training models:** AI tools can generate incorrect information
- **Contextual understanding:** AI might struggle to understand nuance and context
- **Source reliability:** Your tool might not always cite reliable sources

To create content that’s rich, accurate, and compelling, always consider doing your own research and integrating your insights.

## Mistake #5: Abandoning Tone & Voice

Brand voice defines how your company is perceived and how you relate to your audience. Don’t let AI make you sound robotic or generic. Infusing AI-generated content with your tone and voice ensures the content aligns with your brand values and maintains clarity and coherence. To make AI output better match your brand’s voice, consider uploading your editorial brand and tone guidelines to a [private GPT](https://www.frugpt.com/).

## Mistake #6: Failing to Tailor Content to Audience & Platform

Just as human-created content is tailored to audience and platform (blog posts, emails, paid media ads, etc.), your AI-generated content should be, too. Include specifics in your prompt about where the content will appear and background information about the audience. Also, review the content to ensure it answers user questions and complies with platform specifications.

## Mistake #7: Not Optimizing for SEO

AI can support your SEO efforts by speeding up content creation, but be cautious of poorly written AI-generated content that doesn’t follow Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, and Trustworthiness). To help each content piece rank highly, have an SEO expert review it to ensure it meets the most current SEO best practices.

## Mistake #8: Not Proofreading

Even if you ignore mistakes #3 and #5, at the very least, proofread AI-generated content before you publish it. Ask yourself:

- Does it sound human?
- Do ideas and topics flow smoothly?
- Is the content specific enough to be helpful, or is it too generic?
- Are there excessive words or symbols that are overused by AI?

## Mistake #9: Not Adapting to AI Advances

Like it or not, AI is here to stay. In [Deloitte’s Q3 2024 Generative AI survey](https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consulting/us-state-of-gen-ai-q3.pdf), 67% of organizations reported they are increasing investments in generative AI. Given AI’s expanding role, we must learn to work with AI rather than push against it.

## Mistake #10: Using AI To Replace Your Creativity

AI is a powerful tool—but it isn’t you. Large language models are built on what’s been done before. They can’t tell the future or predict the next viral idea. Instead of asking AI to create something for you, consider using it as a collaborator to enhance your creativity.

## Ensuring AI Enhances Your Content Strategy

AI-generated content needs to do more than rank well—it needs to engage users. Mastering the balance of efficiency and quality can be a tightrope walk, but by avoiding these mistakes, you’ll be well on your way to creating content that appeases search engines, algorithms, and humans alike.

[Contact Us](https://www.fruition.net/contact)



Discover 10 AI content creation mistakes and how to avoid them to improve quality, boost creativity, and enhance SEO in your content marketing efforts.

Emily Fournier

Director of Creative Strategy

More articles by Emily Fournier

MPulse Software Unveils New WordPress Site by Fruition Growth

Emily Fournier

Fruition Acquires Wandrblu Digital to Strengthen Strategy

Emily Fournier

Top-Rated Workplace in Colorado: Discover Fruition's Honor by Built-in - 66 characters

Emily Fournier

Fruition Named a Colorado Company to Watch

Emily Fournier

How to Build a Winning Blog Content Calendar: A Complete Guide

Emily Fournier

Meet FruCrew's VP of Digital Marketing: Lynne Craig

Emily Fournier

Meet FruCrew's Terrence Dobbs: The Inimitable Social Media Specialist

Emily Fournier

Enhance Business Growth: 5 Effective Content Marketing & SEO Tactics | Fruitio

Emily Fournier

Enhance Your Email Marketing Campaigns: Personalization Tactics that Converts

Emily Fournier

Top Five Social Media Strategies for Success by SMEs: Insights from Sydnee Thompson

Emily Fournier

Unifying Brand Messages: A Practical Guide to Cross-Channel Marketing Strategy

Emily Fournier

Top UX/UI Web Agency in Colorado 2022 - Choose Fruition for Redesign

Emily Fournier

Fruition Ranked as Denver's Best Web Development Firm | Digital.com

Emily Fournier

Award-Winning Digital Marketing: Fruition Ranked Top in Colorado by Clutch

Emily Fournier

Upgrade Your Holiday Marketing: SEO, Social Media, Paid Search & Email Tips

Emily Fournier

20th Anniversary: Discover Fruition's Remarkable Digital Redesign

Emily Fournier

Top Marketing Resolutions for a Successful 2023: A Guide by Fruition

Emily Fournier

The Power of Integrated Marketing: How Channels Work Together

Emily Fournier

AI for Content Creation: Top 10 Mistakes and How to Avoid Them

Emily Fournier