The Brief · Archive
Every issue, in reverse chronological order.
Each issue is a permanent record of what changed in marketing that week — citation links stay live and Patrick's takes are preserved.
- 0506-10-2026 · Current · 12 entries
AI Search Goes Official: GSC Reports, Opt-Outs, and Google's GEO Land Grab
- 0405-27-2026 · 12 entries
Google's AI Search Overhaul: GML, AI Mode Data, May Core Update
- 0305-20-2026 · 12 entries
AI traffic gets its own channel — and search planning gets a zero
- 0205-13-2026 · 12 entries
Google's AI Search adds links, Ads adds journey bidding, ChatGPT ads go global
- 0104-29-2026 · 9 entries
AI Overviews break into B2B, Performance Max changes the value math