The Brief · Archive
Every issue, in reverse chronological order.
Each issue is a permanent record of what changed in marketing that week — citation links stay live and Patrick's takes are preserved.
- 0305-20-2026 · Current · 12 entries
AI traffic gets its own channel — and search planning gets a zero
- 0205-13-2026 · 12 entries
Google's AI Search adds links, Ads adds journey bidding, ChatGPT ads go global
- 0104-29-2026 · 9 entries
AI Overviews break into B2B, Performance Max changes the value math