Website Design Kickoff Questionnaire Fruition is excited to begin the process of designing and developing your new website. Who is your Digital Coordinator?*Please Select OneJoe MalouffChance CarlinSam CarlsonTaylor HansenName First Last Company Name:Email Site GoalsHow would you define a successful website for your organization?What does success look like? How will you know when you have been successful?User ExperienceWho are the users of the site?Primary and secondary usersHow would you describe the users?User characteristics, such as age, experience, education, etc.Why will they come to the site?User needs, interests, and goalsWhat Calls to action are important?What is your competition doing?Please list some of your competitors websitesWhat do you like about them? Hate?How do you differ?Additional QuestionsWhat are your top 3 frustrations with your current website?Do you have any color preferences, existing brand colors, and/or colors you do/not wish to include?What are some existing websites that appeal to you?Provide links if possible. These can be industry or non industry related. Name 3 things that are most important about the design of your new website.Name 3 things that are least important in the design of your new website.How do you want to be perceived by customers?