Lessons from 2019 Holiday Marketing

The holidays are a crucial time for many businesses – not only do many companies start making a profit during this time, but it’s also when they significantly expand their marketing efforts and spend. If your holiday marketing campaigns weren’t as successful as you’d hoped, or you just want to learn how to market more strategically during the holidays, attend our webinar!

In this 4-part series, we dive deep into four marketing competencies to help you master the holiday season. Across the series, you’ll learn:

  • Common email marketing mistakes and how to avoid them
  • Best practices for PPC
  • How to leverage SEO to increase visibility and conversions
  • Social media strategies that will help you build brand loyalty and grow a following

SEO for the Holidays: Lessons Learned and How to Boost Rankings (February 6th)

Did your holiday SEO campaigns fall a little flat? Are you wondering why your site dropped in rankings? No matter how your 2019 holiday campaigns went, it’s never too early to begin preparing for the next holiday season.

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7 Tips to Take Your 2020 Holiday Social Campaigns to the Next Level (January 30th)

Are your social campaigns taking full advantage of the holiday season? Do you wonder how to grow your audience and connect with new followers outside of your traditional market?

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Lessons from 2019 Holiday Marketing: Email Mistakes to Avoid and Strategic Planning for 2020 (February 26th)

 

Did you spend all of 2019 building up your email content calendar, sending cadence, inbox deliverability, and open rates, just to end up back in the spam folder during the holiday season? It doesn’t have to be that way.

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Mastering Pay-Per-Click Next Holiday Season (February 13th)

With the increased competition in digital advertising, Pay-Per-Click has become more and more important to maintaining your business’s share of the market, especially during the holiday season. If your PPC campaigns had some room to improve, now’s the perfect time to hone your strategy and prepare for the 2020 holiday season.

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