Use Internet Marketing to Find New Customers What’s your cost per lead or sale? How does that vary from the newspaper ads, radio ads, TV ads, Internet? How about between different ad sources for each of those channels? Fruition will assist you in finding out what your per lead or sale cost is and then optimize your ads to reduce your new customer acquisition costs. Fruition can improve your results on all Internet sources including: Facebook, Google, Yahoo, Bing (Microsoft Live / MSN), Myspace, and dozens of other Internet search engines, portals, and social networking sites.