Team » Sara Villegas Sara Villegas COO Sara is Fruition’s Chief Operating Officer. Prior to being COO she was Senior Director of Digital Marketing. Sara has rapidly risen by providing exceptional client satisfaction and exceeding the teams expectations with hiring, retention, and client satisfaction. As a young COO Sara is able to bridge gaps in generations and expectations from the youngest social media analyst to the most senior developer. Sara is a graduate of the University of Colorado’s School of Journalism and Mass Communication. She began her professional career in the news industry before applying her storytelling skills in higher education marketing, where she found her passion utilizing social media for outreach, branding, and recruiting. Sara has spoken locally and nationally on social media marketing best practices. She loves the constantly changing world of social media, and she helps her clients win in the social sphere through conversation, engagement, and authentic content creation.