Team » Melanie Davidson Melanie Davidson Senior Strategist Melanie serves as a Senior Strategist at Fruition. She is responsible for guiding digital marketing capabilities and business development. Prior to joining Fruition, Melanie was the Vice President of Digital Strategy for many of Merkle’s digital clients including Under Armour, Exclusive Resorts & TD Bank. She also led operations for Merkle’s digital strategy practice and built out Merkle’s email capability. Melanie has a 18 year consumer marketing background that includes customer experience optimization, direct response marketing, digital marketing, customer and digital strategy. Melanie has extensive experience in developing digital programs that both enhance the customer experience and drive performance and ROI. In her spare time, she is a strong social advocate and impact investor focused on supporting organizations and entrepreneurs that are dedicated to poverty alleviation, food stability and economic security. Melanie is also a foundation board member for Excelsior Youth Foundation helping rehabilitate underprivileged youth who are victims of trauma and abuse and is on the advisory council of Blueflower Action, an initiative that supports women, especially women of color, running for office in Colorado. Melanie has a B.B.A in Marketing from Temple University is an avid runner, snowboarder, traveler and is based out of Denver, CO with her husband and two school aged children.