Graphically see which Google updates
impacted your websites.

The leading Google Penalty Checker

We utilize statistical analysis to quickly
isolate which updates have the most statistically
significant impact on your website.

Since 2008, our in-house math and statistics team has applied our SEO and analytics knowledge to your websites to determine which Google algorithm changes have impacted your site.

How does our Google Penalty Checker (GPC) work? We crunch data we have on 100k+ websites to determine when traffic, lead and sales changes are not random, not seasonal and not caused by other factors — such as the downtime of a website. We’re then able to display this to you in an easy-to-see graphical form. That’s the beauty of our software — you’re able to determine within a few minutes which Google changes had a negative or positive impact. This then enables you to determine what you need to work on. We’ve augmented the visual with new machine learning that provides you with a more predictive task list in our What to Work on Next (“WTWON“) software package. We’ve conveniently combined all these elements into one tool.

Who can access Fruition’s Google Penalty Checker?

You can access our GPC tool for free. In the free version, there are two restrictions: (1) You’re limited to two domains; (2) You cannot access the last three months of updates.


Free for two domains! No credit card required.
It takes 2 minutes to setup.

2 min setup →


  • — Businesses with >5,000 search visits per month.
  • — At least 6 months of Google Analytics data.
  • — Two free minutes of your time (usually less).

More Features of Fruition’s Digital Marketing Software:

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