Our website development is built on the belief that great websites should be simple to maintain and highly functional for users. Our experienced website developers design and build original, branded sites in WordPress, Drupal, and most other content management systems.
The research and discovery phase is all about learning and merging your goals as a business with the goals of your users. If we’re rebuilding an existing product, we’ll start with quantitative research — such as running heatmaps and analytics — to identify what’s working and what’s not. If you have an idea for a new product, service, or application, we’ll conduct qualitative research to help you strategize.
Once our team understands your goals, we move into the strategy and planning phase. We’ll build personas, journey maps, and analyze your competition to make sure digital is your advantage. By putting all these pieces together, we can understand where users are dropping off or disengaging, and identify areas in which we can innovate.
By having a strategy in place that merges business and user goals, we can employ proven psychological mechanisms to enhance the experience and ultimately influence purchase behavior. In the design and prototyping phase, we’ll create sketches, wireframes, mood boards, pattern libraries to capture the design of the end product. Each step of the process is evaluated heuristically both internally and with the client. This is essentially a common-sense overview in which participants ask questions about why elements exist and whether they adequately serve their purpose. We don’t design to decorate – we design to influence behavior in our users.
An important step of the website development process is running A/B tests or Multivariate Tests. By running various alternatives, like different button colors, headlines, or calls to action, we can learn what your audience best responds to.
President & Founder, Family Travel Association
President & Founder, Tru Family Dental
Director of Development & Community Relations, Advocates for Children CASA
Director of Development, Denver CASA
Plug In Pest Free
Communications Manager, Skillful