Fruition creates solutions that meet business goals through principled User Experience Design.

Research & Discovery

The research & discovery phase is all about learning and merging your
goals as a business with the goals of your users. If you have an existing
product that we will be rebuilding, we’ll start with quantitative research
such as getting heatmaps and analytics running to identify what’s working
and what’s not. If you have an idea for a new product, service, or
application, we’ll conduct qualitative research to help you strategize.

Qualitative research in this case usually starts out with stakeholder
interviews. These interviews help us to understand your business, your
demographic, and how you can put your best foot forward through
whatever product we build for you. This information is key for conducting
user interviews, in which we seek to validate your goals by talking to real
potential users about their goals.

Strategy & Planning

Once our team understands your goals, we move into the strategy & planning phase. We'll build personas, journey maps, & look at competitors in order to see what's successful about their solution and also understand pain points within similar situations. By looking at how users interact with similar products and services, we're able to identify areas in which we can innovate.

For example, certain services or businesses have a designated conversion funnel inside of their application or website. By mapping out this funnel, along with running analytics and click maps, we can see where users are dropping off or disengaging. This is especially important for when we enter the design phase, because we want to avoid making the same mistakes.

Design & Prototyping

By having a strategy in place that merges business goals & user goals, we can employ proven psychological mechanisms to enhance the experience, and ultimately influence purchase behavior. This is where design comes in. Depending on the project needs, various steps are taken such as sketching, wire-framing, mood boards, pattern libraries, and eventually working prototypes.

Each step of the process is evaluated heuristically both internally and with the client. This is essentially a common sense overview in which participants ask questions about why elements exist and whether they adequately serve their purpose. We don't design to decorate, we design to influence behavior in our users – we're invested in your ROI.

Validation & Testing

Our process is ultimately meant to bring about a hypothesis to your solution, that is then tested and validated later on. One of our favorite things to do with a new site is run A/B tests, or Multivariate Tests. These tests are set up live and can target some or all of your traffic.

Things that aren't apparent or even logical sometimes affect the behavior on a website. Some examples are button colors that aren't necessarily aesthetically pleasing, but seem to grab attention because of the contrast with other site elements.