Social Media Marketing for the Masses Harness the Power of Social Media Fruition doesn't take social media marketing lightly. We know there’s more to a social media marketing strategy than posting a few updates and calling it a day. Our team of social experts is committed to driving sales, traffic and measurable ROI for your business. Our research has shown that a robust social media strategy positively impacts search visibility, site traffic, sales and customer sentiment. Fruition’s suite of social services doesn't operate in a vacuum. Fruition's social team collaborates with all of our departments to create a customized and integrated plan to help grow your business. This unique approach ensures that your online marketing is cohesive and goal-oriented on each platform and throughout each campaign, whether it’s a 140-character Tweet to a large-scale contest or promotion. If your business isn't using social marketing to its full potential, you’re missing out – and your competitors are getting a bigger piece of the pie. Let Fruition help you get your business on the right track and start seeing real results from your social media marketing efforts. Social Profile Creation and Optimization If you’ve spent time researching social media marketing, you might feel overwhelmed by the sheer number of social media profiles you are expected to create for your business. At Fruition, we know a little secret that some agencies won’t tell you: Not every platform is a good fit for every business. By taking the time to get to know your business and performing in-depth competitive analysis and market research, we can help you determine which platforms will reach your customers, grow your business and get a leg up on your competition. Our team knows the ins and outs of each major network, and can recommend the “must haves” for your industry depending on your goals – and which ones you may not need to focus on. Fruition’s team of in-house social experts, designers and writers will create profiles on each network that is a good fit for your business. Customized graphics, SEO-optimized content, accurate local information and custom applications ensure that your profiles are consistently branded and visible in search. Each of our clients receives a comprehensive package that includes design work by our in-house creative team, and coordinates with your website design and internal branding and style guide. The social team works closely with SEO project managers and copywriters to coordinate messaging that includes target keywords and will help tell your story on each major platform. We even develop custom applications for Facebook pages that can showcase your products, newsletter signups, additional social feeds, sweepstakes and more. Whether your customers are looking for you on Google, Facebook or Foursquare, it’s essential that your profile includes all the essential information that will help your customers find you and walk through your doors. Fruition’s expertise in the SEO world gives us inside knowledge about what Google – and other important local and social search platforms – requires of business listings online. Our team can help your business get found, stay relevant, and engage with new customers. Content Strategy and Management Social media marketing isn't about shouting your messages from the rooftops – it’s about having meaningful engagements with your customers. Not only does your messing have to be timely and informative, it must compel your audience to take action. Developing and implementing a comprehensive social strategy takes time and resources, and for many business owners, consistent social messaging is something they simply don’t have time for. That’s where we come in. Our social media team has years of experience writing and managing creative, effective content for our clients. By taking the time to get to know you and your business, our writers are able to consistently represent your brand voice and create messaging that resonates with your customers. Fruition’s social storytellers can help your business put its best face forward, on the platforms where your customers spend the most time. Social media content isn't a one-size-fits-all game. Fruition tailors your content specifically for the greatest impact on each platform. So what happens once your content is created? Our social team uses the latest tools and technology to effortlessly streamline your content publication. Each message is posted accurately, on each network, at times that have the highest likelihood of customer engagement, leaving you free to do what you do best – run your business. Effective social campaigns drive engagement, conversation and traffic to your site. The more engaging your content, the more audience members will see and interact with it via likes, comments and shares. Google picks up on those important social signals as an indication that your business is creating content that matters to your audience – and this can have a positive impact on your rankings. Our social media team knows that effective social messaging not only tells your story, it gets your customers talking, too. Brand Monitoring Guess what? Whether you know it or not, your customers are talking about you online. While this is a disconcerting fact for some business owners, we believe it’s actually an opportunity for brand awareness and growth. Fruition’s social media team can take over the day-to-day obligation of checking in on Facebook, Twitter, Google+ and any other network where your business is active. In a world where responsiveness can make or break a company’s reputation online, you can rest easy knowing that our social team is keeping tabs on your social presence 24-7. Customer complaint? We’ll handle it or alert you if it needs your attention. Great review from a customer? We’ll be sure to thank them for their business. Spammer leaving trashy links on your page? We’ll clean it up. In addition to day-to-day monitoring on your social channels, our team can also track brand mentions, brand sentiment and conversation trends in your industry across the internet, which can give you an inside look into what your customers are talking about, and whether you need to react. Every day, our social team manages social conversations and audience interactions for our brands on more than 800 individual profiles, allowing our clients peace of mind. Market research suggests that more people are using social media channels to help them make purchase decisions on a daily basis – and many of those decisions are based on recommendations from family and friends, and their interactions with brands online. Don’t miss out on potential new customers by being an absentee social profile owner. Let us help you stay up to date on what your community is saying about your business, and find the brand advocates that can help your business grow. Social Ad Management Online advertising can be one of the fastest ways to see results for your brand, and social media advertising is no different. The problem? Many companies say they have the capability to run social ad campaigns, but they’re missing the experience and knowledge to make them a good investment for your company. And that’s a waste of your money. Fruition’s social media advertising experts has years of experience managing social campaigns on Facebook, Twitter and LinkedIn. We’ve managed campaigns both big and small, for local businesses and large national brands alike. The one thing that remains the same across all platforms and clients is that our social ads are results-driven. Depending on your needs, Fruition’s team will create custom campaigns for your business that will help you meet your goals, and reach the customers that matter to you. We stay up to date on the latest and greatest targeting techniques, and our experience in the industry means we get early access to the newest advertising tools on each platform. Our team has the knowledge to help you determine which social advertising strategies are appropriate for your business, and will produce the best ROI, whether you want to build your audience, increase engagement levels or drive customers to your website. Social media advertising’s strength lies in the granular user data available for targeting. In addition to market research and consumer data, our team can create custom audiences based on your business’ mailing lists, retarget ads to your website visitors and more. Make our experience your social advertising advantage, and stop throwing your money into a social media advertising black hole. Contests and Promotions Want to make a splash? Custom social contests, promotions and sweepstakes are a great way to attract the attention of potential customers. Fruition’s team has done it all; from Facebook giveaways and Instagram photo contests to live Twitter chats. If your goal is to build buzz around your brand, a creative social contest or event can do just that. Our experience with social promotions can help you determine what would be the best fit for your audience, and will give you the results you are looking for. A successful social promotion can help your brand build customer contact lists, grow your social audience, increase engagement and reach, build nation-wide brand awareness, and gather valuable user-generated content. A well-run social media promotion takes time and knowledge to develop and manage. We've handled the tricky details for clients across the country, including large-scale video contests for Ivy-league universities, and sweepstakes giveaways for national retailers. We are familiar with the complex rules and regulations for social promotions on all platforms, and will help you run a successful campaign that keeps your brand in good standing. Our team of skilled designers and developers can create platform-specific custom promotions for your brand, and our social media experts will promote and optimize your campaigns for success. We’ll even manage the small details like entry fraud, list and database management, and notifying your winners. Have a great idea for a promotion? Fruition can help you bring it to life with professional design, development, promotion and management, all handled by our in-house team. Social Media Consulting Even the best social media teams sometimes need a little fine-tuning. Whether your social channels are managed by full-time social media employees or if those duties have been added on to other positions, Fruition can help make your in-house social media marketing efforts better than ever. Fruition’s team of social media experts can provide the consulting and training your team needs to stay on top of the social marketing game, and set you apart from your competition. Our team has presented at national conferences and events, and can bring our expertise straight to your door. Fruition's social media consulting services can help streamline your efforts, provide an audit of your current social marketing plan and walk you through strategy and solutions. If you have a tricky social media problem, we can help you find the solution through our on-call social project management solutions. If you've signed on to a contract with Fruition, our social media team is ready to problem-solve even the most complex social media issue, or tackle a complicated social media task on behalf of your team. Fruition can even get your team up to speed with custom in-house training services covering everything from how to collaboratively manage content to using LinkedIn for sales. Our team will prepare a hands-on presentation tailored to your needs, to help you meet your goals. In addition to the social media consulting services, we offer to our clients, Fruition’s social experts are available to speak at your next event. Our team has earned rave reviews for our speaking engagements at local chamber events, national conferences for nonprofits and educators, and more. We provide customized, hands-on presentations that speak directly to the social media challenges faced in your industry, and how to use social media to excel. Fruition’s goal is to give your team the tools they need to effectively and efficiently manage social media efforts for your business.