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Your finished design project should represent your company and its offerings. In order to achieve this, we work with your team to set up stakeholder interviews. Reviewing your brand guidelines and tone of voice will help, but we also want to uncover your goals and overall vision for the project. This sets us up for success by being able to dive into a cohesive strategy and uncover the needs and desires of your users.
Part of our overall design strategy includes quantitative research that will help support specific design and development elements. We integrate heat mapping on your current site to understand how users are interacting with your layout and content. We also design surveys for users to get helpful feedback for our updated approach. Along with user flow analysis and A/B testing, we interpret this data into user personas and include it in our design strategy.
Our user experience experts want to understand the actions and reactions of your users. We perform a user experience audit to identify pages on your website with the highest conversion rates, map the paths required to get to each page, identify any potential dead ends, and fix any roadblocks within each user’s journey. We’ll start with your site’s most important pages, including your homepage, its drop-downs, and other sub navigation pages. We’ll ensure your users have an intuitive journey throughout your website and make it easy for them to find what they’re looking for.
To be an expert in your field and stand out from the rest, you first have to understand your competitors’ strengths and weaknesses. We’ll dig into what your competitors are doing well and what they are doing poorly. Our comprehensive analysis includes the visual look and feel of their site, iconography, imagery, content, and tone of voice. We’ll learn from the research we collect and ensure your site is stronger than your competitors.
Communications Manager, Skillful
Director of Development & Community Relations, Advocates for Children CASA
President & Founder, Tru Family Dental
Director of Business Development, Cemco
President & Founder, Family Travel Association
Marketing, Dependable Cleaners