Successful websites are designed to compel visitors to act and convert into leads or customers. Our design team
members are experts in user-centered design and build for a mobile-first world.
Your finished design project should represent your company and its offerings. In order to achieve this, we work with your team to set up stakeholder interviews. Reviewing your brand guidelines and tone of voice will help, but we also want to uncover your goals and overall vision for the project. This sets us up for success by being able to dive into a cohesive strategy and uncover the needs and desires of your users.
Part of our overall design strategy includes quantitative research that will help support specific design and development elements. We integrate heat mapping on your current site to understand how users are interacting with your layout and content. We also design surveys for users to get helpful feedback for our updated approach. Along with user flow analysis and A/B testing, we interpret this data into user personas and include it in our design strategy.
Our user experience experts want to understand the actions and reactions of your users. We perform a user experience audit to identify pages on your website with highest conversion rates, map paths required to get to each page, access any potential dead ends and fix any roadblocks within each user’s journey. We’ll start with your site’s most important pages, including your homepage, its drop-downs and other sub navigation pages. We’ll ensure your users have an easy journey throughout your website and keep them from having to go through a maze to find what they’re looking for.
To be an expert in your field and stand out among your competitors, you first have to understand your competitors’ strengths and weaknesses. We’ll access what your competitors are doing well and what they are doing poorly. Factors we look for include the visual look and feel of their site, iconography, imagery, content and tone of voice. We’ll learn from the research we collect and ensure your site is stronger than your competitors and isn’t dragging behind.
Marketing, Dependable Cleaners
President & Founder, Family Travel Association