Paid Search Advertising
Fruition is an expert in PPC ad campaign management for clients. Using several data sources and our team's expertise we optimize your paid campaigns to squeeze every possible conversion out of them.
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Pay-per-click (PPC) campaigns get your site to the top of search engine results pages (SERPs) and drive traffic to your site. Our PPC strategy starts with identifying your goals, pairing those goals with a precisely targeted audience, and researching keywords to target your audiences. As a Google Partner agency, we use Google AdWords and other paid search platforms to target ready-to-buy audiences at the right time with the right message. Our comprehensive PPC strategy includes all PPC tools, including AdWords, Bing, Yahoo, Display Network, Remarketing and YouTube/TrueView.
PPC is not a “set it and forget it” kind of project, so we provide consistent management of all your PPC campaigns. We continually analyze the data in your account to drive decisions and make updates to your campaigns and website. We integrate multivariate testing, run multiple ad copies at all times, and constantly research and refine keyword lists to maximize campaign performance.
You should know how your campaigns are performing and why. We cut through the digital marketing jargon and translate the numbers into measurable, real-world data. Our reporting provides regular, accurate, and digestible data points so you can understand the health of your account throughout our partnership. Of course, all changes, strategies, and performance insights will be shared with you.
To leverage keyword knowledge and gain the most traction, PPC management is usually run in parallel to an SEO campaign. Fruition’s PPC and SEO experts work together to ensure that each page of your website is fully optimized. By perfecting your website’s on-page content, we ensure that you don’t pay for unnecessary clicks and that your AdWords campaigns produce profitable results.
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