Paid Search Advertising
Fruition is an expert in PPC ad campaign management for clients. Utilizing signals from several data sources we're able to optimize your paid campaigns to squeeze every possible conversion out of them.
One way to get on top quickly and drive traffic to your site is with a PPC (pay-per-click) campaign. Our PPC strategy starts with identifying your goals, pairing those goals with a precisely targeted audience, and researching keywords to target your audiences. As a Google Partner agency, we use Google AdWords and other paid search platforms as a tool to target ready-to-buy audiences at the right time with the right message. We utilize all PPC tools, including AdWords, Bing, Yahoo, Display Network, Remarketing and YouTube/TrueView.
We believe that consistent management of your PPC campaigns is required — PPC is not a “set it and forget it” kind of project. We constantly analyze the data in your account to make changes on both your campaigns and your website to improve performance. We integrate multivariate testing, we allow multiple ad copies to be running at all times, and we research and refine keyword lists on an ongoing basis.
We want to make sure your digital successes are translated into measurable, real-world conversions. Reporting is how we translate the numbers into real-time data — data that is accurate and digestible. We don’t hide any numbers from our clients, so we’ll make sure you have full-disclosure into your account at all times. All changes, strategies and performance insight will be shared with you.
PPC management is usually run in parallel to a SEO campaign. This allows your organic and paid campaigns to leverage the keyword knowledge obtained. Fruition’s PPC and SEO experts work together to ensure that pages in need of optimization are not falling through the cracks. This PPC and SEO on-page optimization collaboration ensures that you don’t pay for unnecessary clicks and that your AdWords campaigns produce profitable results.
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