If you want to excel at digital marketing, you have to make use of the right channel at the right time. Email marketing, despite its age, still generates a positive ROI. Fruition makes email marketing your competitive advantage — and we’re all about making it an experience, not just bulk sends.
We'll set up your email marketing campaign for both internal custom lists and outside lists. Based on your company's individual needs, we'll work with you to design custom email marketing templates. We work with you to design, track and optimize your email marketing and also work with third party email service providers.
Most e-commerce software has email marketing features built in, but we can also build your emails in HTML for easy-to-use templates or use HTML coding for fully customizable templates. After the creation of a template, the process includes optimizing the list, scheduling all emails and developing the right offer.
When it comes to curating content for your email campaigns, we take our time to ensure we’re crafting relevant, intriguing and engagement-worthy content. We can either write email copy for individual emails, such as a holiday campaign, or we can build out a fully customized drip campaign.
In order to understand what’s working and what isn’t within your custom email campaigns, we utilize testing. We test the time of day and days of the week to pinpoint when your customers are most likely to open and engage with your email. We also test out subject lines to see which are the most eye-catching.
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