Successful websites are designed to compel visitors to act and convert into leads or customers. Our design team
members are experts in user-centered design and build for a mobile-first world.
Once the Research & Discovery phase is complete, our team will begin to build user flows and wireframes. Fruition will design User Flows in a high-level wireframe format to address design patterns and interaction paradigms involved in the user journey. This will allow Fruition to understand the steps a user will take to complete goals and key tasks.
The design team will create Mood Boards that will help define a direction for the look and feel of your product. This allows for facilitation of a dialogue internally about a viable direction for the brand, as well as the visual language going into the Design Concepts phase. We will take into account any current branding standards or branded materials you are using to guide the creation of other internal or marketing related materials.
Design Concepts inform and closely resemble the final experience that will be released in the final ‘Design System & Scaling’ phase. The Design Concepts will address key findings outlined in the earlier Discovery phases. The Fruition team will focus on the user experience outlined in the User Flow & Wireframe section.
This is the point where Fruition will get sign off and begin to scale the concepts into the creation of a Design System. The capstone of the Design phase is the delivery of said Design System that can scale to support all of the Allen Company content. Fruition will use this system to lay out each of the identified page types and deliver everything to the Client as mocks within InvisionApp.
Once you’ve signed off on the Design Concepts, we will scale the chosen concept and create mockups of the entire experience. which will be delivered as high-fidelity design files uploaded to Zeplin.
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